ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Trade allow more in-depth storytelling. Others require membership fees. Trade readers are a niche audience .

B2B 319

B2B Company SMB Automotive 319

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” To cycle back to the initial qualm raised by the communicator in my Art of Storytelling Master Class, it’s possible wordplay may confuse your readers.

Tools 140

Tools Communications Storytelling Newspapers 140

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

NOVEMBER 8, 2023

Feel free to start a free trial to get an understanding of the tool. Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. Can B2B senior executives also find their niche here?

B2B 405

B2B Social Media Media Instagram 405

5W PR

JANUARY 3, 2024

Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online. Data-driven insights Leverage data analytics tools to gain insights into consumer preferences, sentiment, and engagement.

Product Launch 78

Product Launch Consumer Community Interviews 78

Onclusive

AUGUST 9, 2021

Feel free to start a free trial to get an understanding of the tool. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

NOVEMBER 21, 2022

“Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to the tools and technology now available, said Michelle Sing, head of communications and philanthropy for JCPenney, during the Nov. 14 episode of S&T Live.

Leadership 60

Leadership Conference Retail Storytelling 60

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process. That’s all.

Storytelling 329

Storytelling SEO Community Engineering 329

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Buzzy news site The Messenger abruptly shuttered , leaving 300 people without jobs or any severance.

Communications 192

Communications Sports Journalism Fashion 192

prTini

JANUARY 16, 2015

This year, I’m re-launching the prTini Double Shot with a focus on tools. Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. What other tools are you using?

Storytelling 28

Storytelling Tools Resources Instagram 28

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. The corporate leadership opportunity right now is big. The corporate leadership opportunity right now is big. Here is what our survey of 1,000 employed U.S. The set of target publications is unique.

Survey 60

Survey How To Storytelling Corporate 60

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Here, McCracken talks with PRsay, providing valuable advice for those looking to venture into the AI arena and shedding light on how Microsoft’s own communications team leverages AI tools. 21 at 1 p.m.

Enterprise 186

Enterprise Tools Technology Privacy 186

PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. Storytelling is an essential aspect of being human and becoming humane.

Storytelling 60

Storytelling Writing Conference Radio 60

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

APRIL 23, 2024

If you’re going to do owned media, it’s about storytelling and creating that brand narrative. What has changed are the tools. “We updated the model so that it wasn’t just a list of tactics, but also activities, and what happens when you integrate them together. The model became much more strategic.” This is where things are going.”

SEO 136

SEO Measurement Television Google 136

Bianchi Biz Blog

JUNE 12, 2023

It is in this context that embracing the podcast trend as an internal communication tool can revolutionize the way automotive suppliers connect with their teams. Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling.

Employee 77

Employee Automotive Storytelling Internal 77

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. For a larger brand, it can support a leadership position within a business category. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey.

Storytelling 233

Storytelling Education Software LinkedIn 233

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Communications Conversations

NOVEMBER 16, 2022

Those are tools we use to do the social media and social media marketing you listed at the top! Education for leadership – I’m not sure what word to use for this one exactly (maybe this falls into communication skills), but I think one of the most important skills right now is the ability to educate leadership on social media.

Social Media 174

Social Media Media Analytics Data 174

Stern + Associates

AUGUST 10, 2022

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. Leaders must develop curiosity, empathy and diversity to take their leadership skills to the next level,” explains Tulshyan. “By

Leadership 62

Leadership Storytelling Policies Groups 62

Prohibition

OCTOBER 12, 2023

But despite the brewing industry’s historically male-dominated nature, more women are breaking barriers and assuming leadership roles. Social media is not just a tool for promoting new beer releases; it’s a platform for storytelling, engaging with customers, and showcasing the behind-the-scenes operations of a brewery.

Brand 71

Brand Branding Marketing Retail 71

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Our Ultimate List of the Best PR Tools for 2018. Thought leadership strategy. Along this vein, thought leadership PR has become an essential part of public relations. How to Grow Your Business with Thought Leadership PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

MAY 18, 2018

PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. government when it refused to unlock the San Bernadino shooter’s iPhone.

Brand 149

Brand Branding Storytelling B2B 149

Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Google used the Hummingbird.more.

SEO 152

SEO Corporate Blogging Storytelling 152

prTini

SEPTEMBER 19, 2014

5 Free, Must-Have Tools for Visual Marketing. Why It Takes A Crisis To Get Women In Leadership. The Power of Social Storytelling. The post Must-Have Tools for Visual Marketing + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. How to Use Instagram to Promote Your Products. S ign up today

Tools 50

Tools Wikipedia Case Study Marketing 50

Barokas

DECEMBER 5, 2019

As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Interview: craft a compelling and true-to-life storytelling narrative. Creating: Tools and guides to craft engaging campaigns. Manage: Tools to schedule Facebook posts.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

PRSay

JULY 22, 2021

Tech tools make hybrid work easier. Although some organizations still worry that remote or hybrid work will hinder communication and collaboration (as research from Owl Labs suggests), the hybrid workforce at large is well equipped to communicate and collaborate using digital tools. Everyone wants to feel trusted.

Employee 148

Employee Exercises Study Meeting 148

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Branded content can help a company differentiate its offering through insights and thought leadership. All are powerful tools for creating positive coverage and customer acquisition. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling. But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

PR 20/20

OCTOBER 10, 2019

Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders. Each time we demoed a new tech and featured the latest spotlights on the blog or in our interactive tools, we intentionally asked if there were other opportunities to align.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 130

Survey Communications Measurement Internal 130

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. They need to know how to “storyboard,” include B-roll in videos and, when you have an event or conference that you want to use as a messaging tool, how to live stream. To what do you attribute the tremendous growth in branded video?

Video 120

Video Brand Branding Trends 120

Ishmael's Corner

APRIL 14, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Those backlinks sold out of.more.

SEO 113

SEO Industry Storytelling Google 113

Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Assuming you are willing to share details, they should be woven into the messaging and storytelling. Typical tools include demos, explainer videos, analogies and metaphors.

Technology 177

Technology Comparison Case Study Privacy 177