Stern + Associates

JULY 28, 2023

Thought leadership is a way for companies and leaders to share their expertise and insights on a particular topic, primarily to establish themselves as experts in their field and boost their credibility. What Is a Thought Leadership Strategy? How Can I Create a Thought Leadership Strategy for My Organization?

Leadership 62

Leadership Strategy How To Groups 62

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Social Tools may not be the biggest or splashiest event – but it fosters great dialog, networking and learning. Branding and Thought Leadership. Social Tools.

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Tools Enterprise Analytics Case Study 120

Stern + Associates

SEPTEMBER 20, 2023

Paola Cecchi-Dimeglio , a prominent expert in behavioral and data science, leadership and inclusivity, says, “ Leaders require data to illuminate the path ahead, because without data, uncertainty can rattle the business and bring decision-making to a halt.”

Leadership 62

Leadership Data Big Data Employee 62

Stern + Associates

OCTOBER 24, 2023

Using vivid examples of real-world applications of AI, he shows businesses and organizations how they can understand – and even increase – their risk tolerance with AI, so they can take advantage of these tools for themselves. The post The Undeniable Allure of Fun: A New Tool to Nudge Behavior appeared first on Stern Strategy Group.

Tools 110

Tools Employee Government Strategy 110

Flack's Revenge

OCTOBER 11, 2017

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. The post See You at Social Tools Summit Next Week appeared first on. It looks like it will be another great event. Martin Jones , Cox Communications.

Tools 149

Tools Leadership Technology Social Media 149

NewsWhip

JUNE 14, 2023

When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q., The post NewsWhip wins G2 Leadership Badges for Summer 2023 appeared first on Newswhip. So we’d greatly value a review on G2 here.

Leadership 78

Leadership Software Customer Service Small Business 78

The Hoyt Organization

MARCH 16, 2023

Now, artificial intelligence (AI) tools are permeating PR and marketing efforts, as a way of furthering campaign efforts. How about ordering your Starbucks before you get to the store?

Leadership 52

Leadership Interviews Pitching Tools 52

Stephen Waddington

OCTOBER 18, 2018

Here’s a process, tools and forward planning data to help build a news or editorial calendar. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. There’s a further class of tools that I haven’t mentioned.

Tools 203

Tools Web Banking Wikipedia 203

Stephen Waddington

JULY 29, 2020

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools. Humans still needed Two years ago, Jean Valin led a project to explore the impact of AI tools on the PR profession on behalf of the CIPR #AIinPR panel.

Tools 100

Tools Analysis Technology Internal 100

The Hoffman Agency

MARCH 21, 2024

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. The post New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector appeared first on The Hoffman Agency.

Leadership 69

Leadership Biotechnology Policies Local 69

Onclusive

AUGUST 30, 2017

By understanding the effectiveness of your efforts, you can make data-driven decisions moving forward and provide leadership with what they want to see, including the gold-standard goal for executives: Return on Investment. Select and secure tools: Find the solution that helps you achieve your unique business goals and keeps you on budget.

Tools 170

Tools eBook System Data 170

ImPRessions - Crenshaw Communications

APRIL 3, 2018

What follows is a leadership struggle as Denzel’s character tries to have the order retracted. The post Hidden PR Tools In Top Movies appeared first on Crenshaw Communications. Hackman’s character, fearful of leaving the U.S. defenseless, orders the missiles launched. The Crimson Tide takes us through all Norman R.

Tools 170

Tools Government Crisis Public Affairs 170

Stephen Waddington

NOVEMBER 11, 2020

I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development. To offer organisational leadership 10. Self-diagnostic tool for individuals I’ve used the Global Alliance framework to build a self-diagnostic tool for individuals. It’s a useful means of visualisation.

Tools 115

Tools Publicity Ethics Google 115

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication.

Trends 333

Trends Industry Government Data 333

Solo PR Pro

APRIL 6, 2021

5 solo PR pros share their most-used tools. This month, we asked our panel of solo PR pros to share the top tools they use on a daily basis. I believe they offer planning and hiring tools as well, but so far, the Toggl Track tool has been the one changing the game for me in terms of my organization and management this year.

Tools 89

Tools Google LinkedIn Leadership 89

Onclusive

AUGUST 26, 2021

In this webinar, you’ll learn: How to set the right earned media objectives for your brand How to develop a thought leadership strategy that generates valuable content How to execute a comprehensive content distribution plan The technology and tools available to support your earned media and measurement objectives.

Measurement 369

Measurement Strategy Media Leadership 369

Flack's Revenge

MAY 15, 2015

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools. The post Social Tools Summit Wrap appeared first on.

Tools 120

Tools eBook Social Media Meeting 120

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. But ChatGPT isn’t the alpha in this relationship.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Maxim Behar

JUNE 13, 2021

was invited by His Majesty King Simeon II of Bulgaria to give a lecture on modern leadership during a special event at the Royal Palace of Vrana. Social media, which has existed for almost 15 years, has become an active communication tool that requires a new way of leadership and management not only in business, but also in politics.

Leadership 52

Leadership Ethics Social Media Groups 52

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

They’re terrific tools for PR teams because they offer a fresh way to spread a PR message, and they tend to be highly targeted. We look at podcasts as a powerful tool for communicating thought leadership by client executives, especially on key topics like building a business culture, management, marketing differentiation, and the like.

Mobile 334

Mobile Advertising Advertising Trends 334

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. The post Thoughts on Promoting Thought Leadership appeared first on LTPR.

Leadership 83

Leadership Print Training Radio 83

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” The company has long provided broadcast monitoring tools, which are often embedded as white label solutions for other media monitoring vendors. SocialChorus redesigns FirstUp Studio.

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

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B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Thought leadership elevates reputation Amplifying commentary and insights from executives within your organization underscores brand expertise and drives a positioning of authority. This credibility elevates the brand beyond competitors who may only highlight their offerings through narrow, paid advertising and marketing channels.

Publicity 203

Publicity Marketing Advertising Advertising 203

5W PR

MAY 21, 2024

Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. Media monitoring AI-driven tools can comb the web in real time, identifying relevant media mentions, industry trends, and possible crisis situations.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Many of our ad tech programs revolve around executive thought leadership content and speaking opportunities. The acronyms alone are daunting.

Conference 319

Conference Privacy Leadership Data 319

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. The cross-sell and upsell of new tools is harder than most expect. Agencies are cheap and don’t want to spend on tools that cut into margins.

Software 170

Software Marketing Leadership B2B 170

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

In particular, the C-level bully pulpit can be a powerful tool for amplifying corporate messaging and generating buzz around key initiatives. It’s about actively participating in conversations, sharing perspectives, and demonstrating leadership on issues that resonate with stakeholders.

Corporate 182

Corporate Analysis Reputation Trends 182

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. Brands should actively seek newsjacking opportunities, leveraging them to establish thought leadership and foster meaningful connections with their audience in today’s media landscape.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

These tools help search engines better understand the content on a website, making it more likely to appear as a featured snippet or a relevant answer in a voice search response. Structured data and schema markup Structured data and schema markup are foundational elements of SEO that are gaining more prominence in the era of voice search.

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Granted, the data integration capabilities of a digital transformation tool may not be at the top of most executives’ reading lists.

Retail 368

Retail Media B2B Pitching 368

Onclusive

JUNE 26, 2019

In this PR Attribution deep dive, you’ll learn how to: Identify business goals that matter to your leadership. Find tools and technologies that support your efforts. But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle. Until now….

Leadership 285

Leadership Technology Measurement Tools 285

Onclusive

NOVEMBER 8, 2023

Feel free to start a free trial to get an understanding of the tool. Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. It’s probably the best resource for thought leadership about our business. That’s why newsletters are so important.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350

Pitching Interviews B2B Leadership 350