Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. The corporate leadership opportunity right now is big. The corporate leadership opportunity right now is big. Here is what our survey of 1,000 employed U.S. The set of target publications is unique.

Survey 60

Survey How To Storytelling Corporate 60

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. But how do you know what stories will engage your audience?

Data 144

Data How To Storytelling Analytics 144

Barokas

DECEMBER 5, 2019

As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Report back to leadership. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Barokas

JANUARY 9, 2019

Sure everyone wants coverage in the Wall Street Journal, but is a mention there going to make more of an impact for your business than an in-depth feature in a key vertical publication? Do you have a strong story and storytellers? Does it include thought leadership? It’s important, but it’s not your only channel. Should you?

Strategy 60

Strategy Media Pinterest Storytelling 60

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” On the positive side, AI can be a helpful tool in terms of generating ideas and headlines.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven journalism is the future. Data makes great thought leadership.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Top tactics in PR and comms. The complete survey is embedded nearby.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Beyond PR

JANUARY 18, 2018

We now have the tools to measure earned media from awareness to shopping cart conversions. Yes, we need to bridge the gap between engagement and outcomes, but the technology and tools to do that, to tie earned media directly to revenue growth , leads generated and shopping cart conversions now exist. That’s no longer the case.

Media 75

Media Advertising Advertising Measurement 75

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. An AI tool you could use to “meet” with a new client to get a sense of their needs, their narrative, their culture and other factors.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

MAY 22, 2018

Now we’ve got incredibly powerful and granular measurement and analytics tools that tie together all our online efforts and increasingly account for offline efforts as well. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped.

Marketing 62

Marketing B2B Print Technology 62

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Marketing School : In the words of our own Taylor Radey ( @TaylorRadey ) Marketing School, “is my new go-to for quick, actionable tips and tools to check out. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. Tools like this will support our agencies in saving time on traditional manual PR tasks or even replace some of those which we have seen as core areas. Websites as interactive customer engagement tools.

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

MAY 12, 2021

Paul: It’s a very interesting parallel because our tools are used a lot in newsrooms , and in editorial functions, and journalists don’t want to be told, “Here’s the stories you should write just because they’re trending.” So, we are really using tools like NewsWhip to monitor how big is the conversation?

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. By Christine Perkett.

Interviews 50

Interviews Communications Storytelling Marketing 50

PR Conversations

SEPTEMBER 18, 2014

Public relations education now trumps journalism. This is new, according to Thurlow, because, “Historically in Canada, most PR practitioners had a journalism degree.”. I also find useful federal and provincial government websites related to employment and labour or job site tools such as the Canadian Workopolis salary calculator.

Study 99

Study Measurement Survey Education 99

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. Social media marketing podcast covering digital tools, apps, and software. The Brand Advantage Journalism Podcast. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 15, 2021

It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. Most of the tools needed to produce accessible communications are free and readily available. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. These tools are the modern equivalent of the little black book.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. But increasingly, CTAs are looking like useful tools for the MSM. ” To many, injecting a CTA into a piece of writing is to sully the art form. Hub and spoke.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Cision

APRIL 5, 2017

How are we using this tool to run better business to drive value? You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. In the last five or ten years, brands, can reach people directly.

Report 225

Report Media Advertising Advertising 225