ImPRessions - Crenshaw Communications

JULY 7, 2021

This was not new technology and the name was virtually unknown in the States. We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. The data was the perfect companion to the launch story! How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

PRSay

NOVEMBER 21, 2022

Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to the tools and technology now available, said Michelle Sing, head of communications and philanthropy for JCPenney, during the Nov. 14 episode of S&T Live. Comms and philanthropy both feed into that.

Leadership 60

Leadership Conference Retail Storytelling 60

Stern + Associates

JULY 25, 2023

To his leadership methodology, rather than a strictly sales-focused background, Travis brings a positive, people-focused management ethos from his human resources background. At Dunkin’, the focus on maximizing speed and simplicity was a major contributor to Dunkin’ Brands’ $11.3

Communications 62

Communications Retail Sports Leadership 62

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing to promote a sense of thought leadership. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping. Instead, they ask that the focus be on polling retail executives. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.

Study 170

Study Brand Branding B2C 170

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 The act regulates tracking technology that lets businesses target ads to people who have visited their websites. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. Major retailers’ e-commerce platforms are booming. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. .

Trends 156

Trends Healthcare Government Leadership 156

Stern + Associates

SEPTEMBER 20, 2022

A seasoned practitioner and executive named a “Next Generation Business Thinker” by the Financial Times, Wooten presents tactical and practical research-backed frameworks to guide decision makers on all matters related to leadership, strategy, and organizational culture. How to Emerge from Crisis a Better Organization.

Leadership 62

Leadership Crisis Management Crisis Financial 62

Shift Communications

JULY 10, 2017

Amidst a number of snarky responses and withering scorn directed at marketers who try gimmicks like shady email marketing (such as fake replies to emails), the executives all responded with three channels that work for reaching them: Thought leadership, search, and word of mouth. For example, suppose we want to reach retail executives.

Publicity 132

Publicity How To Retail Engineering 132

Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. Major retailers’ e-commerce platforms are booming. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership.

Trends 156

Trends Healthcare Government Leadership 156

PRSay

MAY 17, 2019

“Technology alone does not solve problems,” said Jerry Hultin , chairman of the Global Futures Group and the founder of Smart Cities New York. “If local businesses are plugged into new technologies, it can help them grow,” he said. “You need people engaged to make the solutions.”

Small Business 97

Small Business Retail Transportation Technology 97

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. Changes in technology and client expectations. Technology has also lets us better track our successes.

Technology 136

Technology Retail Storytelling Crisis 136

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario. It’s a fine line to tread.

Government 132

Government Crisis Exercises Retail 132

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. See this earlier post on eight tools for thought leadership. Nail down your holiday plans.

Retail 136

Retail Creativity Leadership Agency 136

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. It seems true because the list of duties added to the marketing role are growing longer and now count data, analytics, technology and customer experience, among many others. It says that two-thirds of marketing shops have a leadership role in just one function: promotion.

Survey 96

Survey Marketing Product Launch Analytics 96

PRSay

DECEMBER 7, 2021

Chris Chapo, former vice president of advanced analytics for Amperity, a marketing technology firm, said the surge in online sales early in the pandemic allowed some retailers “to know a lot more about you.”. Illustration credit: golden sikorka ].

Privacy 78

Privacy Consumer Company Nonprofit 78

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. With that data, they know to continue investing in coverage from key sponsors.

Data 70

Data Retail How To Sports 70

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years.

Survey 86

Survey Measurement Employee Retail 86

PR in High Definition

JULY 27, 2023

There were always parallels that could be drawn between Elon Musk and Tony Stark – a controversial and eccentric billionaire living in a remote part of the world conjuring up futuristic technologies to spread to the masses. These apps bring everything into one place combining communications, banking, retail and more.

Twitter 62

Twitter Reputation Banking Retail 62

Sword and the Script

MARCH 7, 2017

While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump. The median PR salary for technology rose $20,000 when compared with the previous year. Technology: $124,500. Retail: $75,000. Telecom: $130,000. Health care /pharma: $128,500. Travel: $85,000.

Survey 72

Survey Corporate Comparison Financial 72

Cision

FEBRUARY 3, 2017

With a client roster built of the biggest names in design, culture, hospitality, development, technology, retail and manufacturing, Gotham PR under her leadership has become a top-ranked boutique Agency and go-to resource for discerning visionaries the world over.

SEO 120

SEO Creativity Mobile Journalism 120

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example.

Meeting 78

Meeting Automotive Media Technology 78

PR in High Definition

OCTOBER 28, 2021

Levelling up immersive technology. Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way. Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. In the wake of the scandal, Wells Fargo CEO Tim Sloan made a public statement: “We apologize to everyone who was harmed by unacceptable sales practices that occurred in our retail bank.”

Company 87

Company Banking Crisis Facebook 87

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

MARCH 11, 2015

Take for example one of my clients – a quirky, sarcastic (and hilarious) t-shirt company whose typical retail value per product is around $20-$25. Placements with good quality (key messages, links, thought leadership, etc.) Analytics Marketing Technology analytics' are also key. Twitter @jstaadecker.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. leadership team members and their degrees: Nick Caton, U.S. Here is a partial list of Anheuser-Busch’s U.S.

Education 126

Education Financial Engineering Transportation 126

Shift Communications

APRIL 27, 2015

Continuing to show growth when you already have the market leadership and saturation is impressive. Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. Vice President, Marketing Technology. When you think about it, that’s an astonishing feat.

Mobile 60

Mobile Facebook YouTube Video 60

Flatiron Communications

JANUARY 29, 2015

Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. Retains Flatiron Communications, LLC as its. The post HSN, Inc.

Agency 28

Agency Retail Apparel Mobile 28

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. For retail junkies, this one is a no-brainer. PR Daily News Feed. AdExchanger. NRF Smartbrief. CNN Reliable Sources.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Deirdre Breakenridge

SEPTEMBER 25, 2017

Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. The point of the program is to encourage people to work on things they personally want.”.

Writing 171

Writing Journalism Travel Meeting 171

PR in High Definition

FEBRUARY 17, 2017

If you’re filming an interview with your spokesperson who works in a data centre or retail store, is that role immediately obvious from the background or is he or she out of place? We recently put these steps to practice at Learning Technologies in London, filming Cornerstone OnDemand spokesperson Geoffroy de Lestrange.

Video 48

Video Film Interviews Retail 48

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. When I work with large technology companies, all they want to do is reach the CMO. Retail companies probably want to explore Instagram. Gut instinct has a place in content marketing, but not if it goes unchecked.

Strategy 108

Strategy How To Content Marketing Analysis 108

Sword and the Script

SEPTEMBER 28, 2019

Schultz : “Companies are consolidating marketing duties with executives who have broader mandates that often include sales and commercial functions such as product development, retail oversight and more. ” Seems a bit backward, no? What do CEOs think of CMOs? What do CIOs and CTOs think of CMOs?

Survey 87

Survey Study Financial Trends 87

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history.

Local 109

Local Crisis Management Internal International 109

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports. Take onetime media darling Under Armour.

Reputation 165

Reputation Apparel System Corporate 165