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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Showcase your product with visuals . A recent post featured a short animated video on new product updates for Slack’s mobile app.

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Meet the Media: Kevin Linger, Managing Editor & Producer at Fleet Equipment

Bianchi Biz Blog

How long have you been in journalism and how did you get started? I’ve been in trade journalism for about 3 months. If you want word to get out about your event or product, give us the tools we need to write about it. You can find Kevin on LinkedIn , and follow Fleet Equipment on Twitter and Facebook !

Meeting 104
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Meet the Media: Emma Lutjen, Associate Editor at EE World Online

Bianchi Biz Blog

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. How long have you been in journalism and how did you get started? You can connect with Emma on LinkedIn here. Use people.

Meeting 94
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Social Media – Like It or Not, You Need It

Landis PR

It gives businesses a platform to sell products, announce exciting company updates and receive feedback. LinkedIn is a great way to attract skilled talent to your team, highlight company culture and share team successes. LinkedIn is a great way to attract skilled talent to your team, highlight company culture and share team successes.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Trades fit comfortably here, as their readers are a niche audience who will not only understand the product or service of a given company in their industry, but could actually have a use for it.

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Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. I’m not here to bash advertising or LinkedIn. In other words, pitch a story , not a product. will click it.

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Lessons for brands from the frontlines of social media manipulation

NewsWhip

At NewsWhip’s June Linkedin Live event, Amil Khan, CEO and founder of Valent Projects, joined NewsWhip’s CEO, Paul Quigley, to address effective strategies for combating digital manipulation and highlight the critical role of real-time monitoring.