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5 Ways to Ride the Social Journalism Trend

Cision

Journalism and PR have changed over the past several years. The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. Despite social media having an unprecedented place of honor in a journalist’s world, email is still the preferred form of contact for journalists.

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The State of Journalism in 2023, according to Muck Rack

Landis PR

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating.

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Three Barriers To Great Sales Tech PR

ImPRessions - Crenshaw Communications

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. There is a Search Engine Journal but no Sales Tech Journal. and LinkedIn. Sales-related topics just aren’t sexy to *most* media.

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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. PR pros (and the general public) have increased access to journalists through social media.

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Meet the Media: Kevin Linger, Managing Editor & Producer at Fleet Equipment

Bianchi Biz Blog

How long have you been in journalism and how did you get started? I’ve been in trade journalism for about 3 months. You can find Kevin on LinkedIn , and follow Fleet Equipment on Twitter and Facebook ! Maybe something that would surprise people?) I have glass in my head.

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5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

Sword and the Script

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering.

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Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01

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