Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? What would you drop and why? News releases and their place in 2019. What are the key skills communicators should have and where are they learning these skills?

Communications 208

Communications Analytics Social Media Media Training 208

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Multimedia is a crucial component to impactful modern-day journalism. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Connect with him on LinkedIn. Given what we know: Multimedia sparks consumer engagement.

How To 282

How To Storytelling B2C Measurement 282

Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Bring meaning to the concept of storytelling in business communications, offering pragmatic advice/insights. The best business storytelling in today’s world comes from journalists. LinkedIn Enters in China.

Leadership 164

Leadership Blogging Storytelling SEO 164

Ishmael's Corner

APRIL 29, 2019

The Art Of Storytelling In Business Communications And Public Relations. The chart below (source: LinkedIn and Recode) depicts job hires in the U.S. by function over the past 14 years (source: LinkedIn). The chart below (source: LinkedIn and Recode) depicts job hires in the U.S. The best content wins.

Industry 101

Industry Publicity Storytelling LinkedIn 101

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

The Hoffman Agency

NOVEMBER 28, 2022

It started like this: I was scrolling through LinkedIn after midnight. Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. Public relations is writing-intensive and storytelling-driven, but it is also collaborative and team-driven. in the U.S.,

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

The Hoffman Agency

DECEMBER 21, 2023

But all jokes aside, after graduation, like most people, I struggled to see a clear career path with the dozens of LinkedIn rejection emails rolling in each week. There, I got to experience the expertise, camaraderie and enthusiasm for storytelling that encapsulates the essence of The Hoffman Agency.

Fashion 36

Fashion Agency Study Storytelling 36

PRSay

NOVEMBER 21, 2022

The livestream interview was broadcast from ICON 2022 — the first roadshow for PRSA’s monthly series on LinkedIn. More than ever,” she said, “authentic storytelling is coming through as a theme that communicators need to strengthen” to reach wider audiences. 14 episode of S&T Live. In my mind, the two are integrated,” she said.

Leadership 60

Leadership Conference Retail Storytelling 60

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Connect with Allan on LinkedIn , Twitter, and Instagram. Barbara Rozgonyi on LinkedIn.

Social Media 52

Social Media Corporate Communications Media 52

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Upload the article to your LinkedIn page. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Ishmael's Corner

APRIL 24, 2017

The Art Of Storytelling In Business Communications And Public Relations. I came across a LinkedIn post.more. The post “Bloody Hell, Someone Sent Me an Actually Informative Press Release” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 86

Storytelling LinkedIn Communications Publicity 86

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Barbara Rozgonyi on LinkedIn.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services. Give our services a try.

Survey 95

Survey Industry Leadership Study 95

Mindful Marketing

OCTOBER 5, 2016

With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. Now it’s more about your Twitter and Linkedin connections.). Take, for example, Linkedin Endorsements. In many ways, the endorsements mean nothing.”

Measurement 62

Measurement LinkedIn Storytelling Meeting 62

Communications Conversations

DECEMBER 5, 2019

These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. My background in journalism, public relations, communications and advocacy has been a great fit for this work. Oh, wow – this is tough!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

ImPRessions - Crenshaw Communications

MAY 31, 2016

In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. Public relations today is largely about storytelling. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Longform quality journalism will still be valued, however the “bite size ” solution-based articles will continue to dominate the media.

Journalism 78

Journalism Social Media Radio Fashion 78

PRSay

APRIL 22, 2016

We knew we wanted to use a storytelling framework to connect our employees to our customers and our new brand promise. We hold a monthly 4-hour storytelling training open to all employees, where they can share their customer experiences and hear from others as well. Connect with Kate on LinkedIn.

Agriculture 90

Agriculture Employee Corporate Training 90

Critical Mention

JUNE 24, 2018

Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. I also work internationally.

Storytelling 106

Storytelling Technology Course Privacy 106

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. Combine this with your LinkedIn contacts, your Twitter and Facebook followers, and we start to get some traction and reach. How do you do it?

Television 75

Television Storytelling Groups System 75

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

Waxing UnLyrical

DECEMBER 28, 2019

I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math. Twitter Facebook Google+ LinkedIn The post New Year’s Resolutions for the Social PR Pro appeared first on Shonali Burke Consulting. Wouldn't you like to be in her kitchen?

Exercises 62

Exercises Measurement Enterprise Technology 62

PR Conversations

APRIL 10, 2018

Her research, teaching and consultancy focus on issues related to CSR and PR, looking in particular at storytelling and measurement. Social media contacts: Twitter @ana_adi | LinkedIn [link]. Social media contacts: Twitter @thomasstoeckle1 | LinkedIn [link].

Training 80

Training Measurement Technology Engineering 80

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 87

Storytelling Measurement Ethics Web 87

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Experiential storytelling. Media and journalism. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Stop by his session and say hello! (He

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said. Find the story behind the news. Show don’t tell.

Employee 149

Employee Communications Storytelling Corporate 149

NewsWhip

JUNE 10, 2021

Follow Chris on LinkedIn. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. So for me, I guess, Belinda, it really goes back to your scorecard of how do you define those, and be happy to connect more separately on LinkedIn if you have specific questions. Chris: Yes.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 192

Writing Communications Marketing B2B 192

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. You can find his LinkedIn here: https://www.linkedin.com/in/tgreesejr.

Sports 0

Sports Leadership Internal International 0

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. 3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average.

Survey 119

Survey Measurement Public Affairs Storytelling 119