Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100

Shift Communications

JULY 10, 2017

Amidst a number of snarky responses and withering scorn directed at marketers who try gimmicks like shady email marketing (such as fake replies to emails), the executives all responded with three channels that work for reaching them: Thought leadership, search, and word of mouth. Public Relations Channels to the C-Suite.

Publicity 132

Publicity How To Retail Engineering 132

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer.

Leadership 40

Leadership Survey Enterprise Conference 40

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. It was a great role to have because there had never been any leadership in terms of how to manage social media for this organization,” she said. “I First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Communications Conversations

JUNE 14, 2018

Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. I’ve found wire services to be helpful for SEO, but rarely a driver of impactful coverage outside of true hard news – earnings, M&A, etc.

Communications 83

Communications Public Affairs B2C B2B 83

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. Thought Leadership Isn’t A Content Strategy. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Cision has cycled through most of its leadership team under the current equity holders. years, having joined in September of 2020.

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Brad Marley , Chief Storyteller, Yelram Media . The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Ishmael's Corner

MAY 5, 2015

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). The second pillar involves differentiating our offering.

Storytelling 60

Storytelling SEO Agency Leadership 60

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. SEOs want links and PR is the function that can legitimately earn high-value backlinks.

Software 85

Software Internal International Pitching 85

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience. It’s a brutal level of abstraction. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

Bianchi Biz Blog

MARCH 7, 2022

Audience relevancy, and the “human element,” and an angle that’s SEO-friendly (a nod to popular keywords and topics that are constantly ranked high on our site). How long have you been in journalism and how did you get started? I think this article is one we’ll reference back to for quite some time.

Meeting 81

Meeting Automotive Media Transportation 81

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. Today you have to worry about keywords and SEO to be effective, so it is important to keep up with changing technology and the necessary skills and knowledge to remain current and effective.

Real Estate 120

Real Estate Agriculture Local Technology 120

PR 20/20

MAY 23, 2017

They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. No problem, we all start somewhere!

Resources 53

Resources Marketing SEO Engineering 53

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

PRSay

MAY 23, 2018

Similar to trade journals, podcasts cover an array of niche subjects. An added bonus for the SEO team: Most blogs allow guests and contributors to include backlinks throughout their content. Explain this to your client and show examples of past work to support your point. Embrace the niche appeal of podcasts. Blogs are easy to share.

Media Relations 117

Media Relations Publicity Media Blogging 117

Beyond PR

MARCH 6, 2018

According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. Leadership is on board too, 81 percent of senior marketers believe earned media is more effective than paid media. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. We believe that a company blog makes for one of the most effective thought leadership platforms on the planet. This is one of those times. But it does require work and time.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. David Berkowitz , Founder, Serial Marketers.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. MozCon is geared for SEOs (i.e. practitioners of SEO), agencies, content marketers, marketers of all stripes and marketing executives. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 14, 2017

On the other hand, there’s ample research to demonstrate B2B customers want thought leadership. Don’t miss these posts: How PR can Put the Search Back in SEO [UML]. A sizable portion of the art and science of business communications rests in this mix. Paid Social: Cliff Notes to 3 Social Media Studies.

B2B 60

B2B Pitching Survey Study 60

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Now, five years later, they’re ascending to powerful leadership positions. A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The epitome of this person is my friend Margaret Magnarelli.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Sword and the Script

MARCH 6, 2018

If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets. The PR Opportunity for Brands as Publishers Tinker with Journalism. If you enjoyed this post you might also like: 33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO.

Survey 113

Survey Agency Report Corporate 113

Katie Paine's Measurement Blog

MAY 25, 2023

And if you need obscure trade journals most companies can add them, but you’ll have to pay for the subscription. Make sure the vendor can get all the media that senior leadership and the board think is important, in whatever language(s) they are published in. 24 I need to find the best terms to optimize for SEO.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. Read more: Is Media Relations Getting Harder? 11) The media is the least trusted institution.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and. 4% said to drive loyalty.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JULY 24, 2018

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful. This is How the Sorry State of Media Relations Ends.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Cision

AUGUST 26, 2015

Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Mark Schaefer – @markwschaefer . Neal Schaffer – @nealschaffer.

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. On distraction-fighting habits) Writing my goals in my journal daily. 7: Cyrus Shepard (​Seattle, US) ​ Cyrus is one of the best SEOs in the world.

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

The show is tight, information packed, and always leaves listeners with actionable and implementable tips and takeaways on topics ranging from Digital, Internet, and Social Media Marketing, to Content and Inbound Marketing, to Email Copywriting and SEO, to Branding and Buzz, to Entrepreneurship and Business Management. 42) Andrew Youderian.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. How much does current leadership recognize and value the remit of public relations (i.e., Possibly this has been used before.

Construction 40

Construction Internal International SEO 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The leadership and vision provided by early public relations professionals was squandered. They are typically looking for information, case studies or comment.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

SEPTEMBER 26, 2010

Why God did not create the universe , by Stephen Hawking and Leonard Mlodinow, from the Wall Street Journal (you may not be able to read this online if you don’t have a subscription). Pursuing Meaningful Life Episode 078 – Loving Different Cultures , from Leadership Equip Network.

Measurement 40

Measurement Tourism Creativity Blogging 40