Remove Journalism Remove Leadership Remove SEO Remove Storytelling
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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. The best business storytelling in today’s world comes from journalists.

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. Here are the chief ones. .

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way. Search dominates.

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10 Reasons Your PR Might Be Failing

ImPRessions - Crenshaw Communications

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. Ignore SEO at your peril. There’s no buy-in at the top .

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

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The Gift of Desperation

Ishmael's Corner

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. Along this line, we’ve established an in-house SEO team to address the technical side of the discipline.

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10 Easy Ways to Leverage Press Coverage

Cision

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Write a press release.

LinkedIn 120