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5 Benefits of Media Relations

Landis PR

Go for a bylined article in a trade publication or research journal. Supporting SEO Media mentions become part of your search results. Supporting SEO Media mentions become part of your search results. Having more search results increases your SEO (search engine optimization). Where you are communicates who you are.

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5 SEO Strategies for 2020

Critical Mention

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way. Search dominates.

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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. It should never be the sole distribution method, but it’s an efficient way to put out key announcements and can sometimes offer an SEO boost. But just as digital tech has created opportunities, it has also raised hurdles and headaches.

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Webinar 'Supercharge your Online Newsroom with SEO Basics'

Presspage

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site.

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How to Growth Hack a Successful Backlink Strategy

Cision

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.