Ishmael's Corner

APRIL 14, 2019

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of.more.

SEO 113

SEO Industry Storytelling Google 113

Garrett Public Relations

SEPTEMBER 26, 2020

Or focusing on content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? Are you focusing on writing quality content? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 78

Small Business SEO Writing Publicity 78

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. It’s a long-term proposition that sets them up for market leadership. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.

Conference 304

Conference B2B Content Marketing Case Study 304

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

Flack's Revenge

OCTOBER 21, 2021

Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR.

SEO 156

SEO YouTube Interviews B2B 156

Landis PR

MARCH 4, 2024

Supporting SEO Media mentions become part of your search results. Having more search results increases your SEO (search engine optimization). Make sure to include SEO keywords in quotes, press releases and explainer videos to support those efforts and increase visibility online.

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. Thought leadership content is persuasive. Jokes, aside, earned media has and will always have a place in public relations.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

JULY 7, 2021

Through tools like SEO and lead-gen tactics, PR pros can help move the needle by making sure company messaging is aligned to increase visibility. Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. The ROI may not happen overnight. .

Agency 353

Agency Interviews Pitching Retail 353

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For a video campaign, PR can build a brand’s credibility through thought leadership opportunities and endorsements from influencers or industry experts.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. Ignore SEO at your peril. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

Newsfile

FEBRUARY 28, 2024

PR professionals collaborate with subject matter experts to create and place bylined articles for thought leadership. What is SEO PR? SEO PR combines public relations efforts with search engine optimization (SEO) techniques. What is Thought Leadership ? Extended PR Definitions for Professionals 29.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . But what are its drawbacks? Cons: Short lifespan. When the budget runs out, the impact wanes. Expensive process.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium.

Analysis 156

Analysis B2B Interviews Tools 156

Prohibition

SEPTEMBER 1, 2023

After a failed travel sales job for a ski resort, Chris self-taught himself SEO, and managed to get a job at a digital agency in London. Leadership is not merely about managing a team but involves taking personal ownership and accountability. A bad manager is the reason why over 75% of people leave their jobs.

Agency 71

Agency Leadership Training Big Data 71

ImPRessions - Crenshaw Communications

JULY 6, 2016

PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics Measurement B2B 204

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 119

Communications Crisis Internal International 119

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 94

Survey Industry Leadership Study 94

Stern + Associates

JANUARY 4, 2023

Consistently posting these placements validates your company’s expertise and continued thought leadership. By using tactics such as search engine optimization (SEO), social media marketing and email marketing, companies can target specific audiences and nurture leads through the sales funnel. Enhanced audience engagement.

Strategy 68

Strategy Marketing Leadership Print 68

Ishmael's Corner

JUNE 19, 2015

The post Shaping a Blog Design for Thought Leadership appeared first on Storytelling Techniques For Effective Business Communications. This exchange with Marsha Collier surfaced in 2013: I’ve had friends tell me that I once I bulldoze the wretched “look and […].

Leadership 60

Leadership Blogging Storytelling Communications 60

Onclusive

JUNE 21, 2017

Will every PR professional be versed in everything from domain authority to SEO?” Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. Don’t forget, video boosts SEO as well.

Case Study 178

Case Study SEO Film Video 178

Landis PR

AUGUST 1, 2022

The messaging you use in your PR, shared by leadership, developers and other employees can illustrate why you’re unique and differ from what else is on the market. With a number of relevant sites linking back to a brand’s website, SEO will also improve over the long run—in turn boosting the search ranking of your brand.

Publicity 98

Publicity Brand Branding SEO 98

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. PR and SEO are joined. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

5W PR

MARCH 18, 2023

To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns. One way to improve internal communication is to establish regular communication channels between leadership and employees.

Company 88

Company Corporate Product Launch Internal 88

Presspage

FEBRUARY 8, 2021

Post-crisis : the role and importance of your newsroom's SEO benefits in the aftermath of a crisis. Social media accounts with multiple contributors, leadership disputes over messaging priorities and a lack of internal transparency can further muddle communications.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Shift Communications

JULY 10, 2017

Amidst a number of snarky responses and withering scorn directed at marketers who try gimmicks like shady email marketing (such as fake replies to emails), the executives all responded with three channels that work for reaching them: Thought leadership, search, and word of mouth. Public Relations Channels to the C-Suite.

Publicity 132

Publicity How To Retail Engineering 132

Cision

MAY 12, 2017

In her new role, Smith will continue to execute results- driven campaigns, while also taking a leadership role in the organization. I’m excited to continue reaching new heights on the campaigns that I lead and to take on a larger leadership role within the company. Congratulations on your recent promotion with Flackable!

Financial 180

Financial Television Leadership Travel 180

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. Europe is more satisfied with PR agencies than the U.S.

Report 105

Report Publicity Marketing Pitching 105

Rock the Status Quo

SEPTEMBER 16, 2014

159064218 / gettyimages.com An SEO Mini Case Study I’m working with a large SEO client this month and I have to say that I’m extremely impressed with them. Instead, we’re repositioning them as a metrics-based SEO agency, building out the services offered far beyond their former link building focus.

Agency 164

Agency SEO Training Analysis 164