PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 124

Trends Pitching Twitter Nonprofit 124

Wadds Inc.

NOVEMBER 11, 2023

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Bianchi Biz Blog

MAY 2, 2022

I do a lot of interviews with pros in the EV industry. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again). What advice do you have for PR people that want to pitch you?

Meeting 81

Meeting Media Travel Interviews 81

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). Now, where is the ka-ching on our web traffic and orders?) Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

Bianchi Biz Blog

DECEMBER 6, 2021

And many of these reporters have shared insights and tips for more productive relationships and story pitches. Meet the Media: Philip Nussel, Web Editor at Automotive News. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Nathan Bomey, Business Reporter at USA TODAY.

Meeting 82

Meeting Automotive Media Transportation 82

PRSay

OCTOBER 31, 2019

Nearly every media outlet has a corresponding web page, and that page needs pictures and videos. I recently had the chance to interview a producer who had worked at CNN for the last 18 years. She was kind enough to review pitches for members of my Inner Circle. Get more media pitching knowledge from Michael Smart here.

Pitching 134

Pitching Video Engineering Web 134

Flatiron Communications

NOVEMBER 5, 2015

The Web Summit in Dublin this week was no exception. Web Summit had so much to offer on its sprawling dual campuses connected by a ten-minute walk past a herd of multicolored sheep. The post Startups Shine At Web Summit appeared first on Flatiron Communications LLC. Was that Ford Motor Company scion Bill Ford on the main stage?

Web 28

Web Pinterest Facebook Corporate 28

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 74

Radio Television Media Local 74

5W PR

DECEMBER 24, 2020

Top among these channels are webinars, highly engaging social media, and well-publicized interviews on online publications. Increase your Web Traffic. By leveraging tailored and keyword-optimized media pitches, brands can influence their media contacts to focus on terms in various deeper pages.

Digital PR 88

Digital PR Brand Branding Engineering 88

Bianchi Biz Blog

JUNE 19, 2023

My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. It is disappointing to get a pitch for a story that you already assigned. Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. What advice do you have for PR people that want to pitch you? If you are pitching me, focus on commercial trucking (Class 4-8).

Meeting 75

Meeting Automotive Media Transportation 75

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. That was the outcome good media relations pitching earned.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 101

Survey Report Media B2B 101

Flack's Revenge

DECEMBER 14, 2016

It reminded me of the awesome power of crowdsourcing and the social web. After checking out the links, I was still unsure, so I sent her and a few other contacts the following details: Starting from a 6 month PR plan that sets goals and deliverables that might include numbers for: Interviews in various categories, like by media type.

Measurement 120

Measurement Exercises Interviews Tools 120

Victorious PR

NOVEMBER 7, 2023

In today’s digital age, everything unfolds on the web. Get cozy with journalists, pitch your story, and watch your brand soar. Social media, targeted ads, press features, and news articles – your online presence is the canvas on which your story is painted. Small entrepreneurs can also shine in the spotlight.

SEO 52

SEO Web Conference Real Estate 52

Cision

SEPTEMBER 16, 2015

Want to coach your executives to better interviews? Regardless of what press releases do for your ranking, they do give you a wider presence on the web. I’m big on DIY when it comes to press releases , and I’m here to tell you: you don’t have to hire a pro to write press releases, distribute them or even pitch the media.

SEO 120

SEO Web Writing Tools 120

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. But, I find that hard to believe. Think about it.

Tools 111

Tools Twitter Local Pitching 111

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

They’re useful for story pitching, new product research, and new perspectives from industry leaders. In addition to information on over 100,000 companies from Alibaba to Xiaomi, the site cross-references data to help craft expert commentary, industry reports, interview prep and new business pitches. The Next Web.

Blogging 136

Blogging B2B Technology Pitching 136

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. If you see a firm or job that attracts your interest, prepare yourself well to pitch.

Web 135

Web Pitching LinkedIn Interviews 135

OnePitch

APRIL 26, 2022

During the episode, Mia shares her pet peeves about pitches, how she’s connecting online and offline with sources, when it’s appropriate to follow up with her, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . Her Thoughts on Pitches. [00:06:09]

Comparison 52

Comparison Pitching Meeting YouTube 52

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).”

Software 78

Software Case Study Technology Tools 78

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. So thanks to Heather for her thoughts, if you think you would be good for my 20:20 interview session, drop me a line.

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Optimize your web pages to ensure that your audience can easily find you. Pitch your content to industry publications to ensure the right people see your message.

B2B 172

B2B Company Marketing SEO 172

Bianchi Biz Blog

MAY 3, 2021

What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I’m pretty open to things that are outside the norm, so if you’re not sure it’s really in my wheelhouse or if I’ll be willing to try something a little crazy, pitch it anyway. Any pet peeves with PR people?

Automotive 86

Automotive Meeting Media Pitching 86

Sword and the Script

OCTOBER 13, 2015

A reporter from The Washington Post took an interest on a story pitch about small businesses and the impact on economy. At the time, my client had a product for a nascent web economy that would fuel small businesses build a web presence. It was at the time, a novel product, and a good match for the story.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Bad Pitch Blog

JULY 19, 2009

FREE Full Frontal PR e-book Full Frontal PR was the tome that prompted me to contact Richard Laermer back in the day and interview him for my other blog. That interview ultimately led to The Bad Pitch Blog. Each scholarship recipient will also get a chance to pitch Bad Pitch blog readers at some point after the teleseminar.

Pitching 40

Pitching Interviews Web Blogging 40

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. My team and I produced an exceptional campaign, including web, advertisements, a billboard, and look book that helped drive the brand to the next level. So how can your brand keep up?

Fashion 120

Fashion Apparel Pitching Consumer 120

Prakkypedia

JULY 10, 2016

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. It might mean a newspaper article for my client; a radio interview; a TV station visiting their worksite; or their guest blog post published.

Newspapers 60

Newspapers Pitching Radio Web 60

The Proactive Report

JUNE 20, 2015

Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. These platforms can serve as excellent filters for the mass of information circulating the web and can assist journalists in effectively reaching an audience they wouldn’t have otherwise been able to target.

Twitter 100

Twitter Media Relations How To Media 100

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote. Are you a nonprofit? How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. This provides context and may lead to additional interviews. I keep getting pitches with unsolicited "embargoes" and I find it so odd. It’s been an eye-opening experience.

Company 98

Company Survey Pitching Report 98

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. A new Web site? One Size Fits All: A core pitch should change on the fly based on the person, the outlet and the day’s events. Dear God, can you please help PR professionals stop with the "story ideas"?

Pitching 40

Pitching Construction Exercises Retail 40

Sword and the Script

MARCH 27, 2018

The headlines that sail around the web are those that are salacious and extreme. Pitch a story about how the world is ending. Or putting in the effort to ensure pitches are timely, relevant and truthful. If you enjoyed this post, you might also like: 10 Fundamentals for Successful B2B Media Interviews. The alternative?

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Before Mashable, Jason worked as a web producer and markets reporter at Financial Times. Want even more media moves?

Telecommunications 61

Telecommunications Media Financial Enterprise 61