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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. How do you prefer to be pitched?

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web. I work with most of the editorial staff on breaking news for the web. As I tell my young reporters and interns, “conflict is the currency of good journalism.”.

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The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Update and delete bouncebacks.

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What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

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What’s Trending for 2023?

PRSay

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

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Meet the Media: Alan Adler, Midwest Bureau Chief for FreightWaves

Bianchi Biz Blog

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started?

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Top 10 Meet the Media Profiles of 2021

Bianchi Biz Blog

And many of these reporters have shared insights and tips for more productive relationships and story pitches. Meet the Media: Philip Nussel, Web Editor at Automotive News. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Nathan Bomey, Business Reporter at USA TODAY.

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