5W PR

MARCH 23, 2018

Being an IST major at Penn State landed me my first job as an application developer, where I exclusively focused on front-end web development. Growing up, I was very curious about website development and always saw myself doing something in the technology field. I also freelanced many websites throughout college.

Interviews 84

Interviews Agency SEO Google 84

Deirdre Breakenridge

JUNE 4, 2019

” For the purposes of my one-on-one interviews, “Leaders” were defined as their own company leaders, business executives from familiar brands, or from the brands and the causes they cared about, and political leaders too. I also started to uncover the types of interactions Millennials expected from their “Leaders.”

Ethics 218

Ethics Social Media Energy Interviews 218

Remote PR Jobs

SEPTEMBER 25, 2023

Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. Goodwill has value. What is more valuable than a brand (or personal) reputation?

Mobile 100

Mobile SEO Reputation Web 100

Ethical Voices

JANUARY 26, 2023

Should you buy your company’s data for sale on the dark web? What are the pros and cons of buying stolen data from your company on the dark web? There is a ton of grey area when it comes to using it in communication and it will be something I discuss in my interviews moving forward.

Ethics 93

Ethics Case Study Web Technology 93

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: giphy.com.

Interviews 60

Interviews Media Training Training Trends 60

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Rand Fishkin. What are people saying about your brand when discussing CRM systems on social media?

Trends 182

Trends Marketing Wikipedia Reddit 182

Communications Conversations

SEPTEMBER 14, 2022

If you’re struggling to find UGC on the social web, why not work directly with an engaged audience right under your nose? Let’s take interviews, for example. Instead of scripting the whole thing, set up the interview and general direction of the topics and then see where it goes from there. Your employees!

Brand 215

Brand Branding Instagram Video 215

Communications Conversations

APRIL 17, 2020

General Mills is using Zoom to interview execs on key COVID-related topics. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Life Time taking a big-time stand behind its CEO.

Social Media 198

Social Media Brand Branding Employee 198

Wadds Inc.

NOVEMBER 11, 2023

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Flatiron Communications

NOVEMBER 5, 2015

The Web Summit in Dublin this week was no exception. Web Summit had so much to offer on its sprawling dual campuses connected by a ten-minute walk past a herd of multicolored sheep. The post Startups Shine At Web Summit appeared first on Flatiron Communications LLC. Was that Ford Motor Company scion Bill Ford on the main stage?

Web 28

Web Pinterest Facebook Corporate 28

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Wadds Inc.

MARCH 8, 2023

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. Task 5 – Creating a Q&A or talking points for interviews with journalists Use OpenAI or Chatbot tool to generate a Q&A or series of talking points for a spokesperson for an interview.

Tools 98

Tools Writing Pitching Web 98

Bianchi Biz Blog

MAY 2, 2022

I do a lot of interviews with pros in the EV industry. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again). Offer us an interview with someone with technical expertise.

Meeting 81

Meeting Media Travel Interviews 81

ReimaginePR

JULY 13, 2020

You therefore need to keep in mind that compensation is something they consider before going for a job interview. According to a recent StackOverflow survey, the offered salary is one of the top considerations Web Developers have when applying for a job. Make the work sound more challenging.

How To 136

How To Survey Employee Interviews 136

ImPRessions - Crenshaw Communications

JULY 22, 2019

Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. Good will has value. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. And it’s not just about Facebook or even social media.

Social Media 174

Social Media Marketing Media Facebook 174

Communications Conversations

JANUARY 11, 2019

We’ve interviewed leaders from Walmart, Dell, Sleep Number and US Bank, among others, over the years. We’ve taken road trips to local universities and companies to interview communications professionals. A link to your web site (or site of your choosing) in the show notes for each of our 12 monthly shows.

Interviews 60

Interviews Web Employee Banking 60

Bianchi Biz Blog

DECEMBER 6, 2021

Meet the Media: Philip Nussel, Web Editor at Automotive News. And many of these reporters have shared insights and tips for more productive relationships and story pitches. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Nathan Bomey, Business Reporter at USA TODAY.

Meeting 82

Meeting Automotive Media Transportation 82

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 99

Survey Trends Marketing Creativity 99

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. For B2B businesses, Instagram TV (IGTV) will be a great platform to share tutorials, in-depth videos about your product or service, interviews, tours, etc. In 2020, visuals in content are only going to get more interesting.

Social Media 272

Social Media Trends Media Instagram 272

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

ImPRessions - Crenshaw Communications

MAY 8, 2017

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.

Media 199

Media Interviews YouTube Hotels 199

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). Now, where is the ka-ching on our web traffic and orders?)

B2B 177

B2B Case Study Enterprise Resources 177

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call my PR team.” Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 116

Survey B2B Marketing Interviews 116

ImPRessions - Crenshaw Communications

APRIL 29, 2022

Even though it may be time-consuming and at times grueling, the best PR agencies consistently check the web to confirm email addresses, starting with the outlet’s or reporter’s website. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet. Update and delete bouncebacks.

Agency 170

Agency Media Software Pitching 170

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ? Pro tip : Repurpose quotes and information from these interviews for simple and effective social media quote cards.

Analytics 81

Analytics Comparison Google Interviews 81

5W PR

DECEMBER 24, 2020

Top among these channels are webinars, highly engaging social media, and well-publicized interviews on online publications. Increase your Web Traffic. Eventually, these approaches boost web ranking and traffic. Here are several reasons why any public relations team should add digital PR is their marketing and communication mix.

Digital PR 88

Digital PR Brand Branding Engineering 88

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Also we all need to understand Web analytics and the impact these metrics can have on our campaigns. Death to the dreaded AVE.

Interviews 35

Interviews Writing Blogging Social Media 35

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. The easiest way to do this is pitching the local media.

Real Estate 223

Real Estate Local Pitching Media 223

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The first interview was with Arik C. So thanks to Heather for her thoughts, if you think you would be good for my 20:20 interview session, drop me a line.

Interviews 28

Interviews B2B Blogging Real Estate 28

ImPRessions - Crenshaw Communications

MARCH 9, 2016

What is that interview or profile actually worth? Track earned media against web analytics. Then, too, not every program has the goal of producing web traffic. In cases like these, tracking web searches, coupled with awareness surveys, are more effective than site analytics. Measure what is most relevant.

Measurement 189

Measurement How To Guidelines Web 189

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Job interviews over Zoom/MS teams have become the norm. Speak to the people proposed on your team, and interview them as you would any potential joiner to your business.

Agency 62

Agency Case Study Technology Viral 62

Bianchi Biz Blog

JULY 12, 2021

Philip Nussel, Web Editor at Automotive News. Roberto Baldwin, Freelance Automotive & Tech Journalist. John Baxter, Freelance Writer. Nicole Wakelin, Freelance Automotive Journalist. Nathan Bomey, Business Reporter at USA TODAY. Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business.

Meeting 114

Meeting Automotive Media Web 114

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. For B2B businesses, Instagram TV (IGTV) will be a great platform to share tutorials, in-depth videos about your product or service, interviews, tours, etc. In 2020, visuals in content are only going to get more interesting.

Social Media 156

Social Media Trends Media Instagram 156