ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. White papers – a great way to demonstrate thought capital in long form to a particular audience. This is where the savvy PR team comes in. Never rest on past accomplishments.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip.

B2B 78

B2B Media eBook Interviews 78

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. But be sure to adhere to best byline practices.

Leadership 149

Leadership B2B Tools Conference 149

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Cision

OCTOBER 27, 2016

In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve. The future of PR will still revolve around media, content and influence. My favorite social media platform is…Instagram! Is your brand prepared to adapt?

Airlines 120

Airlines Travel Consumer Creativity 120

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?! Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Cision

MARCH 25, 2016

The key issue to focus on when monitoring social media is how often your brand is being talked about and what exactly is being said. Understanding how much attention a crisis is getting on social media and how that will affect your audience is vital to determining the impact. Get our free white paper today!

Brand 120

Brand Branding Crisis Communications Crisis 120

Flatiron Communications

FEBRUARY 1, 2024

I was lucky to have the audio of the CEO’s six most recent media interviews, which I transcribed using my Otter.AI I then ventured over to my client’s website and grabbed the content from the last two industry white papers his company had produced. Those transcripts were the first documents I loaded into NotebookLM.

Google 28

Google Government Journalism Industry 28

Sword and the Script

NOVEMBER 22, 2022

Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; 35% said earned media attribution; 33% said executive feedback; 31% said sales qualified leads (SQLs); 27% said employee engagement surveys; and. Not everyone does just media relations, employee comms, or marcoms.

Measurement 85

Measurement Survey Web Software 85

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If it was a major interview, consider a behind-the-scenes look about how the coverage came to be.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Indeed, I’d say that’s true about owned media and earned media too. Budget Trends by Kantar Media. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learn how with Cision’s free white paper! But the key thing is erasing the lines between marketing and PR, including social media and digital.

Employee 120

Employee Agency Meeting Strategy 120

Cision

JANUARY 19, 2016

And if a community member or media outlet refers to another term, gently remind them, as Scott often does in the webinar, of the right terminology. Get our free white paper today! In mid-June, media coverage focused on a map revolving around one city: Oak Island. Unify To Stay Connected. Scott turned to K.C.

Crisis 120

Crisis Tourism Local Crisis Management 120

Cision

NOVEMBER 3, 2016

In this interview, Laura discusses how to break through the noise and reach your audience, why defining your goals will result in a stronger communication strategy and why successful communication is key to building relationships. What are some of the key components of a successful media relations strategy? Become a Headline Hero.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

census data; Nielsen’s MyBestSegments, which provides demographic information and lifestyle habits; and one of our personal favorites, the the Pew Research Center website, which offers free research on everything from finance and political attitudes to media and tech. Be scrupulous. Both are very important for PR people.

Training 159

Training Pitching Writing Video 159

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. But Those Troubled Infographics. Talk to Us !

Infographics 70

Infographics Data Case Study Content Marketing 70

Cision

NOVEMBER 17, 2016

In this interview, Dan discusses the future of investigative journalism while maintaining a standard of “afflicting the comfortable, and comforting the afflicted,” the personality traits that best lend themselves to the profession, and his own journey through journalism.

Journalism 120

Journalism Film Fashion Report 120

Beyond PR

OCTOBER 6, 2016

Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. Press releases are now capable of doing much more than landing media mentions.

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

Beyond PR

MARCH 3, 2016

With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. In addition to the news cycle, consider holidays and other events on an outlet’s editorial calendar when thinking about media opportunities.

Pitching 75

Pitching Media Leadership Examples 75

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Implementation Tip! Not sure how to start this?

Facebook 177

Facebook Community Advertising Advertising 177

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. Carefully read the media that follow the company.

Web 135

Web Pitching LinkedIn Interviews 135

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. Learn how with our brand journalism white paper! PR professionals are always looking to better understand journalists, and Stuart Pfeifer has the inside scoop.

Journalism 120

Journalism Newspapers Writing Report 120

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. How to Generate Media Referenceable B2B Customers with a Blog. 20% social media. 23% say social media. 37% white papers.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. 3) Repurpose with purpose.

B2B 66

B2B Creativity Film Trade Shows 66

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JANUARY 3, 2017

Going through, in real time, the amount of material available through social media would have been impossible not long ago. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. He is active on several social media sites including Twitter: @ErikSherman.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Think about your current audience.

Marketing 40

Marketing Content Marketing Television Storytelling 40

ImPRessions - Crenshaw Communications

APRIL 8, 2016

Here are some ways to amplify those hard-earned media outcomes. Promote earned media through paid and direct channels. A terrific review, feature, or interview can be marketed affordably through social media channels – think sponsored Tweets, targeted Facebook ads, and even influential industry bloggers.

Media 120

Media Interviews Print SEO 120

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.”

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

AUGUST 4, 2015

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today!

Radio 120

Radio Interviews Print Travel 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. Maximize media placements with a few simple steps. Maximize media placements with a few simple steps. Doing so can extend the life and the audience of the media coverage. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. It’s harder to know who is media and who isn’t. white papers (36%).

Survey 103

Survey Media Relations Corporate Communications 103