Bianchi Biz Blog

JANUARY 18, 2024

According to the Consumer Technology Association (CTA) president & CEO Gary Shapiro , “The resurgence of CES proves that face-to-face conversations and meetings are a necessity for the technology industry.” Automotive News ’ Jamie Butters summed it up in this headline in his post-CES column: Is CES worth (the) auto industry’s time?

Automotive 113

Automotive Technology Transportation Trade Shows 113

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. More media respect for the public relations industry.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Some clients require category or competitive monitoring reports as early as 8:00 a.m. Automated monitoring not only flags coverage, but also puts the most topical news on our radar. It helps us stay on top of breaking news as well as the personal chat from journalists and influencers we want to reach. Social content is simple.

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

MARCH 29, 2018

You don’t even have to be in the same city where the shows are recorded, because most do remote interviews. The best PR opportunity might be an appearance on a show that regularly interviews eminent experts, tech journalists, or company founders. It’s a perfect platform for a CEO to develop a reputation as an industry expert.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Cision

AUGUST 20, 2015

Consider who the best person is to direct questions or interview requests to about your news. What Geographic Markets Do I Want to Target? But beyond that, consider which markets your industry has heavy concentration in. What Industry Channels Should Receive My Release? You’ll have dozens of choices.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. He’s a music industry filmmaker and journalist who invites noted musicians into his studio to discuss records that greatly influenced them.

Brand 120

Brand Branding Big Data Technology 120

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leadership is about establishing yourself and your organization as an industry leader. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

When a friend complained that a certain large coffee company has forced mom-and-pops out of business, I hurried to set him straight about how (former client) Starbucks actually grew the specialty coffee category for everyone. None of this matters if an agency person is reluctant to share difficult news with the client. Do the research.

Agency 140

Agency Enterprise Energy Retail 140

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Even if the news isn’t directly relevant, we naturally avoid happenings that trigger cascading stories that could fight with our news, like the opening of the Olympic Games, Election Day, or big pop culture events.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. You’re full of informed opinions, fresh ideas, and predictions about your industry. But remember that thought leadership is not directly about capturing new business. Reach out to analysts.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews. PR tech news mentions.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 67

B2B Creativity Film Trade Shows 67

NewsWhip

MARCH 24, 2021

Due to rapidly changing socio-economic conditions, Covid and politics dominated the news cycle and FB engagements around the topic of “climate change” declined by around 55% from 2019 (190M engagements to 85M engagements on Facebook). Highly engaged Facebook posts on climate change from brands in 2019. Enter IKEA.

Chemicals 148

Chemicals Retail Facebook Local 148

Cision

JUNE 16, 2015

It frustrates me when people tell me their marketing or PR isn’t working. If you don’t know what you want to happen as a result of your marketing or PR, how can you get upset when it doesn’t happen? I do my best to manage expectations for my clients so they’re not disappointed when Barbara Walters doesn’t call them for an interview.

Measurement 120

Measurement Software Nonprofit Analytics 120

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. Some bigger name examples would be Elon Musk on alternate, high-tech modes of transit (Tesla, SpaceX…), Gary Vaynerchuk on social marketing, or Neil deGrasse Tyson on all things cosmic (that’s gotta be a sweet business card). Actually rehearse with them.

Leadership 83

Leadership Print Training Radio 83

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

Measurement 95

Measurement eBook Tools Survey 95

Journalistics

SEPTEMBER 9, 2021

While its price is reason enough to try it out, MediaSync has some great search features that enable you to determine who your influencers are in a particular market and find outlets and contacts that reach them. We’ll be promoting to journalists in a few months, so hopefully you’ll score some interviews out of it.

Tools 52

Tools Engineering Interviews Social Media 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 200

Writing Communications Marketing B2B 200

Buzzstream

AUGUST 12, 2020

Image from FRACTL and displayed on PR News Daily. . The “need for speed” often can cause even marketing experts to take the time to check: Is it only writers from the outlet’s team who contribute? As expert-level marketers, it is imperative to check-in and make sure that you simplify your touchpoint and show that you are credible. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. More Intelligent” Marketing Automation. I love traditional marketing automation. Traditional marketing automation makes marketers more efficient, productive and successful.

Agency 84

Agency Enterprise Technology Analytics 84

Maxim Behar

JANUARY 10, 2021

The world-famous jeweler, gemologist, and wife of the late Prince Kardam - Princess Miriam de Ungria, shares her expert opinion on changes in the luxury industry and the consumer behaviour in an interview for Manager magazine, with the assistance of Maxim Behar, PR expert and longtime friend of the Bulgarian royal family.

Industry 52

Industry Crisis Consumer Ethics 52

Ethical Voices

JULY 25, 2022

And it turns out a love of reading, keeping up with current events and news, and someone who enjoys writing in long form and telling stories are the kind of things a PR pro is made of. I live an hour and a half outside of New York City. And there weren’t many public relations specialists in my market.

Ethics 82

Ethics Training Real Estate Agency 82

Buzzstream

SEPTEMBER 27, 2018

Once again, navigate to the Ahrefs content explorer and plug in the topic category that you discovered as being most performant for your audience. Change the relevant language to English (or whichever most fits your market). This time, you will want to apply some filters to make sure you’re looking at high quality content.

Strategy 99

Strategy Analysis Reddit Data 99

Shift Communications

OCTOBER 17, 2014

While the above doesn’t ever change, each day brings new challenges in each category. Listening to trends, reading, paying attention to the random news a client might drop in about the company and to things that are said by other teams is essential. It’s service industry math. PR is a service industry. Zach Burrus.

Agency 146

Agency Pitching Training Meeting 146

Ethical Voices

NOVEMBER 7, 2022

And so, I’ve been on both sides of the fence – editorial and marketing. From there, I bounced back and forth between marketing and editorial. But the other hat that I’ve worn is in email marketing and doing demand generation and that sort of thing. I started off in advertising sales for IDG.

Ethics 83

Ethics Travel Writing YouTube 83

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. A strong opinion article can position the business as relevant and its chief executive as an industry thought leader. What is earned media? Some say that earned media is a synonym for PR.

Reputation 156

Reputation Brand Branding Media 156

Buzzstream

FEBRUARY 9, 2024

Let’s break down exactly what a press release is, the different types of press releases, some industry best practices, and, most importantly, the anatomy of an effective press release. A press release is an official statement or proclamation announcing news that provides relevant information to the media.

Examples 62

Examples Product Launch Data Report 62

Waxing UnLyrical

DECEMBER 14, 2010

This, for successful applicants, turns into an interview (which is where I came in). In the year I applied, out of our group interview of 10, there were probably seven future fashion PRs, and three music PRs (I was the latter at the time). An ability to listen. That got a big “check&# from me. Show your USP.

Publicity 90

Publicity How To Course Facebook 90

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Yet new funding rounds are a dime a dozen. To maximize the news value and cut through the noise, you need the right funding announcement strategy. The deal size has a direct impact on the PR strategy and will shape the go-to-market approach. There is an obvious desire by these outlets to break news exclusively.

How To 149

How To B2B Pitching Storytelling 149

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Most importantly for PR strategists, analyst reports generate influential collateral for media outreach, providing journalists with credible sources to offer up insights, confirm trends and add quotes to industry profiles. Most tech-industry analysts are eager to burnish their own reputations and are happy to be quoted by the media.

B2B 120

B2B Trends Product Launch Report 120

PR 20/20

JULY 17, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In short, your life is already machine assisted, and your marketing will be too. But, AI in marketing is a crowded and confusing space with lots of hype and buzzwords.

Marketing 41

Marketing How To Technology Resources 41

Cision

DECEMBER 2, 2016

In today’s market, competition for your audience’s loyalty is fierce. Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. And that doesn’t mean they need to be category leaders or have the biggest budgets. How did you get your start in PR?

Film 120

Film Creativity Brand Branding 120

Sword and the Script

MAY 3, 2022

The lines are burry which makes the size of the PR market, and subsequently the size of the PR software market, hard to define. That’s the first story in this month’s roundup of PR technology news. In other words, marketing was taking a PR-centered approach to its activities. That was true then – and it’s true today.

Software 100

Software Study Pitching Analysis 100

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Ethical Voices

AUGUST 21, 2023

We saw a real impact on the market because of that. I think as soon as that happened, a whole bunch more people will have a bright idea which was like, “Oh, maybe I could generate an image which will cause an impact on the market,” and then they can short the market, they can make money.

Agency 81

Agency Publicity Ethics Analysis 81