PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Media is editorial content unless you are paying for advertising. You got the YES!

Interviews 130

Interviews How To Media Television 130

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

Skype 72

Skype Interviews Facebook How To 72

ImPRessions - Crenshaw Communications

JULY 20, 2021

For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. Companies like Taboola, Group Nine Media, and Buzzfeed have all either gone, or declared their intention to go, public via SPAC. Media training is a must.

Pitching 296

Pitching Financial Media Training Training 296

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team should develop this strategy based on the business goals of the organization, and in collaboration with other departments, like marketing and sales. Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. Brand perception audit.

Agency 188

Agency Publicity Media Training Training 188

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. They’re Too Focused on Internal Structure.

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. One of our former clients was an emergency “panic button” marketed to women, college students, and runners. Sometimes walking into the office, you never know what ‘costume’ you’ll be wearing.

Creativity 243

Creativity Groups Retail Media Training 243

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Join his free webinar on Sept. They’re too focused on internal structure.

Media Training 120

Media Training Media Training Small Business 120

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Some marketing teams have their own ideas for what will make news. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Konnect Agency

NOVEMBER 8, 2021

With this record-breaking increase, PR agencies have pivoted their strategies to reflect the crowded investor market and have created a successful plan to navigate and elevate the partners and brands to maximize exposure. After the previous year of uncertainty, investors have rapidly emerged ready to make exciting business moves.

Agency 98

Agency Financial Media Training Training 98

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Another thing to consider is that media begets media.

Tools 130

Tools How To Publicity Interviews 130

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

PR in High Definition

OCTOBER 27, 2022

The corporate communications world is no exception, with 86% of businesses using video as a marketing tool. This focus on video content may lead to firms attempting to utilise it at every opportunity, constantly looking for ways to get spokespeople on film, whether it be informal interviews, or formal pieces to camera.

Film 62

Film Interviews Video Media Training 62

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. We do amazing interviews with them. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Television Interviews Video 130

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. ready to speak from your power in your interview. They run great businesses.

YouTube 130

YouTube Video Industry How To 130

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 180

Media Training Training Interviews Media 180

PR in High Definition

APRIL 27, 2023

If something isn’t relevant to your offering or market share, don’t weigh in. A company needs to focus on its own product, service and value offering, and not get distracted by hype that isn’t relevant to where they are positioned in the market. Don’t rush a POV Joining conversations is a key part of PR.

Case Study 62

Case Study Media Training Reputation Training 62

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. Oh, this is good. This is good.

Storytelling 130

Storytelling Media Video YouTube 130

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone! But what do you want to do for a background?

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

MARCH 10, 2022

We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. I keep getting emails from attendees about all the interviews they are landing – yay! But what happened was, is we pitched the media and they saw immediate results.

Media 130

Media Pitching Television Interviews 130

Communications Conversations

JANUARY 23, 2018

I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. Want more: Read her recent PR Rock Star interview for ample reasons. I’ve gotten to know Kevin pretty well over the last three-plus years, and I think he’d be a tremendous person to work for, or with.

Social Media 141

Social Media Media Marketing Leadership 141

PR for Anyone

SEPTEMBER 8, 2022

So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. I hope you like that.

Media 130

Media YouTube Video Interviews 130

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales. Again, It could.

Television 130

Television Print Interviews YouTube 130

PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. I have a show on there called PR Champions, and I interview really amazing people in the PR space. He said to think of your story as a diamond.

Pitching 130

Pitching Media YouTube Interviews 130

Barokas

APRIL 23, 2020

Farmers markets are bustling, baseball is in full swing and the parks are filled with crowds of people happy to see the sun for the first time in months. If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills. Set up a media training 101 or refresher.

Crisis 88

Crisis Product Launch Media Training Interviews 88

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PR for Anyone

MAY 18, 2022

Do you make a good interview? By having all of that out there, you make it so much easier for the media to say “Yes!” Your marketing assistant can do it. And then it’s what you’re putting out there, your content. Are you good on video? And you don’t need to hire an expensive PR firm.

YouTube 130

YouTube Video How To Pitching 130

ImPRessions - Crenshaw Communications

JULY 25, 2018

.” In a slightly less outrageous instance, Papa John’s founder John Schnatter is embroiled in a public fight with company officers after he, too, apparently used the n-word during a media training session with a marketing agency. But even if true, why would Schnatter comply?

Media Training 120

Media Training Agency Reputation Instagram 120

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. First and foremost, if you are a marketing or social media person, what does that mean?

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) I have interviewed so many journalists. It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

Pitching 130

Pitching Television Media Interviews 130

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! The hook is the most important aspect of all of your marketing. I actually just interviewed somebody in the media an Executive Producer from a morning show and she said the same thing. Step 1 – The Hook. Just tell them what it is.

Pitching 130

Pitching Media YouTube Video 130

ImPRessions - Crenshaw Communications

APRIL 21, 2016

If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. . Social media is just as important, if not more, than in B2C.

B2B 120

B2B B2C Product Launch Creativity 120