Brand journalism metrics surge during pandemic

PR Daily

No one’s doing this better than the vibrant brand journalism platforms owned and operated by companies across the spectrum. Here’s a look at what exemplary brand journalism looks like in three very different industries: a hospital, a university and an airport.

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism fills a void in business coverage.

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15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. I found him to be a spectacularly gifted interviewer and will miss his program. —

How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999.

How To 190

Next Steps in Social Media Marketing

Flack's Revenge

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. Fortune Small Business drops its entire staff, The Wall Street Journal cuts a variety and Fortune kills off dozens.

How an Ohio dentist used podcasts to engage his community

PR Daily

The team repurposed the podcast into written content, publishing episode transcripts and using material from the podcasts for articles on their web page. Do prepare for your interviews, however.

The Home of Guinness Gets Geeky

Flatiron Communications

Some 40,000 tech geeks descended upon Dublin this week to attend, speak at, report on, sell and/or demo their wares at one of the biggest and most condensed web events in a sea of such events globally. Web Summit Entry at Royal Dublin Society.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, 4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. PR journalism media relations PR vendors press releases trust

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Has the Digital Age Affected the Impartiality of the Press?


According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Want to see how journalism is changing? Today, everyone can become a publisher adding their two cents into the bucket that is the web.

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. Marketing PR Social Media dynamic webby Frank Strong.

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International Conference Preview: 5 Questions With Journalist Laura Ling


In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life. On the other hand, the big picture landscape of social media’s impact on journalism has also been a dark one.

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. As it is on the web, our paths have crisscrossed occasionally over the years. Yet, Erik’s perspective isn’t only limited to journalism. PR influence marketing journalism Off Script

These were the top publishers on Facebook in April 2020


This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.”

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What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

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How to help TV news producers during COVID-19

PR Daily

Little also teaches multimedia journalism through workshops across the country. Some of us still venture out into the world to get our interviews done,” says Little, who works solo. “We When a physical interview is not an option, invite journalists to virtual interviews.

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The IPOs that generated the most engagement this year


The most covered IPOs in 2019 . ,,,The vast majority of the coverage did come on the web, as there was little to no chatter on native Facebook Pages about IPOs this year. There were a number of web articles, however, that were particularly successful. .

7 Reasons Why PR Matters More Than Ever

ImPRessions - Crenshaw Communications

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz?

News You Can’t Use

Flatiron Communications

The presenters included journalists from The AP, NBC News, the Wall Street Journal and Time Magazine. About 30 of them got back to me…20 of which had good interviews about what they did…12 or 13 were used in the story. Carrie Melago, Wall Street Journal/NY.

Content Curation’s Last stand?

Flack's Revenge

It is the reality that Internet culture has given us today; where content is there for the taking, to be riffed on, often ripped off, repackaged, bookmarked, collated, aggregated, discovered, shared and curated; in which content is commoditized and journalism has been torn asunder.

One day. Two experts. Unlimited writing and editing practices.

PR Daily

We''ll give you interviewing techniques and exercises to break through the haze of confusion surrounding most corporate matters. Take advantage of the multimedia age to produce stories that use Web links, video and audio to convey your point.

Make your online newsroom the best it can be

PR Daily

A first-rate online newsroom containing content that journalists seek opens the door to major media mentions, because journalists from national publications and trade journals are the most likely to seek out information in corporate newsrooms.

5 essentials for creating a stellar podcast

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. With 47 percent of consumers expecting web pages to load in less than two seconds, they won’t return to your site for long. Last week, I did a program where I interviewed 10 listeners on OLIT.

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How data can affect your writing

PR Daily

Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Web traffic drives the stories we pursue and the projects we're assigned in many cases.

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9 Media Relations Tips for 2016


If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Is your spokesperson experienced in doing interviews for podcasts or via Periscope?

30 jobs in the PR and marketing world

PR Daily

Many PR and media relations pros have scripted copy, but that doesn’t mean they should memorize recitations for interviews. Although it’s preferable in many interview scenarios—especially in an agency setting—to look and sound professional, Ryan advises showing your personality.

Is Media Relations Getting Harder?

Sword and the Script

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors.

10 tools to help PR pros research journalists

PR Daily

Here’s a sample Muck Rack profile page on The Wall Street Journal , with clickable links to bios and recent articles published by WSJ staff. For better media relations, channel your inner detective. It’s crucial to comb information and pinpoint the right reporter.

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Behind the Headlines with Erik Wheater


In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Facebook executive fires back over WhatsApp founder’s comments

PR Daily

The interview got plenty of coverage from media outlets. The New York Post wrote : One of the things you’re left with after reading through Acton’s Forbes interview. While they didn't give a reason for their departure, The Wall Street Journal reported.

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Follow her for a fantastic collection of industry articles from around the web. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights.

Future of PR: 2020 edition

Stephen Waddington

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. The web and the internet have enabled communities to form around an organisation, topic or issue.

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The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. My degree and early work was in broadcast journalism. But some ads still get shared all over the web’isphere because they said or showed something unique.

How Mayo Clinic responded directly to a damaging news report

PR Daily

on its site, promoting them through a web banner atop its home page and through social media channels. Mayo Clinic also shot, edited and posted an interview with Executive Dean of Practice Dr. C. No organization is immune from crises. A CNN report on Aug.

Report 126

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. “It’s

Survey 131

5 ways your online newsroom alienates reporters

PR Daily

Your PR staff can become publishers of “brand journalism”– filling your newsroom with multi-media content, high-res images and video, a downloadable FAQ fact sheet or company timeline. “It’s If journalists don’t love your online newsroom, your news isn’t getting picked up.

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What PR professionals can learn from the New York Times’ transformations

Media Bullseye

A recent Nieman Labs interview with the Times ’ CEO Mark Thompson and former CRO turned EVP and COO Meredith Kopit Levien revealed some of the strategies that propel the paper’s success. In the Nieman Labs interview, Thompson stated that transformation occurs at the Times every 18 months.

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How to Use Twitter in Media Relations

The Proactive Report

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads.