Prime Day 2019 divides web & social platforms

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How New Google Web Analytics Improve Marketing Measurement, but Not PR

Glean.info Blog

“Now marketers can, for example, see if customers first discovered a business from an ad on the web and later completed a purchase on the business’s app,” says Matt Southern, lead news writer at Search Engine Journal. Photo by Myriam Jessier on Unsplash.

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Brand journalism metrics surge during pandemic

PR Daily

No one’s doing this better than the vibrant brand journalism platforms owned and operated by companies across the spectrum. Here’s a look at what exemplary brand journalism looks like in three very different industries: a hospital, a university and an airport. They’ll be talking with four brand journalism editors about their experience covering the pandemic, what they’ve learned and what’s next.]. Brand Journalism The Consultant is In

Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! Featured Trends journalism social media

CUNY Meetup Showcases Journalism Startups

Flack's Revenge

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. NYU, Columbia University and the NYC Media Lab, is a web-based toolkit for the visualization of public data.

The Opportunity for Communicators: Insights on Social Journalism

Cision

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. The thing that’s really changed with social media and the journalism community is its created a mechanism by which people can talk back. If you look at most great journalism today, some of it follows the same formula it always did.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

Case Studies Content Strategy Corporate Blogging brand journalism case studies brand journalism case study content strategy case studies content strategy case study microsoft stories microsoft stories case study After just a quick peek at the Microsoft Stories site, you can’t help but be impressed. Clean. Easy to scan. Big, popping visuals. It’s a pretty slick site. What’s more, dig in a bit, and the content is every bit as good as the wrapper it comes in.

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. You can often see her in PR-related Twitter chats, and she shares articles from across the web geared toward helping PR pros develop their skill sets, embrace video content, stay current on social media trends and successfully pitch reporters. Twitter can be a great way to keep up with current news and industry best practices.

The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]

Sword and the Script

1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. 43% cited “social metrics, including engagement, interactions, reach, and sentiment”; 8% said web traffic or search volume; 7% said an increase in media coverage; 5% said purchase and conversations; 29% all the above and 8% do not measure anything.

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24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? Ragan Communications chief executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, offers his philosophy : Stop begging the media, and become the media yourself. But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon.

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2020, PR Moment (decade) of Truth

Flack's Revenge

The problem is bigger than PR and even journalism. Yet journalism can combat fake news. PR Public Relations Tech Web 2.0 Hacks, Mashups and Utilities for PR disinformation fake news journalismPixabay. As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest. That is not our job. We are paid to put the best possible spin on our news.

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REI’s Uncommon Path a rare brand journalism home run

Communications Conversations

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails. But, on that rare occasion, brand journalism can flourish. Red Bull has been a pioneer in brand journalism since the beginning.

Hospital draws readers with rich storytelling, brand journalism

PR Daily

Perhaps it's natural that a hospital filled with heart-wrenching and inspiring stories would take a brand journalism approach. Say you search for 'wheelchair,' and then you see down at the bottom, 'From around the Web,'" Sanders says. When you represent a hospital specializing in brain and spinal cord injuries, it's not every day you have the opportunity to make the evening news.

How the coronavirus has spread online

NewsWhip

An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Digital Journalism coronavirus earned media Facebook engagement web engagementHow the coronavirus has spread online. The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month.

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What a Pulitzer winner leaving journalism over money means for PR

PR Daily

According to Columbia Journalism Review , yet another 2015 Pulitzer winner, Natalie Caula Hauff of The Post and Courier , also left reporting for the greener pastures of PR. First at small-town newspapers, and then at the Chicago Sun-Times as a Web editor, blogger and occasional reporter. It’s not good for journalism to be losing its top practitioners. If something’s not good for journalism, it’s not good for PR.

The Opportunity for Communicators: Insights on Social Journalism

Beyond PR

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. The thing that’s really changed with social media and the journalism community is its created a mechanism by which people can talk back. If you look at most great journalism today, some of it follows the same formula it always did.

It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

PR Public Relations Tech Web/Tech fake news journalism media post-truth public relationsIt’s like we went to sleep in late 2016 and woke up with a post-election New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to know what to hold onto. Much of this tracks back to the growing role of tech in our lives.

Infographic: How to use color to draw more web visitors

PR Daily

Whether you’re an interior designer or a web designer, colors play an important role not only in injecting life to the work itself, but also in eliciting a certain reaction from the people who lay eyes on it. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Let’s take a look at some of those color associations and how web designers use it in their work. Yellow is popularly used in the web design of sites that sell toys and priducts for kids.

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Facebook sets its sights on journalism, sets high bar for media relations

PR Daily

If you think about our behavior on AOL in the early to mid 90’s, people never left AOL to go on the World Wide Web. An all-native interface that overlays the World Wide Web is the ultimate goal for an internet company, a goal nobody thought possible after AOL lost its foothold. Facebook’s Instant Articles is a game-changer for social media managers. Recently, Facebook opened up Instant Articles to all publishers.

“Drama” Before The New York Times Launched Its Website Again Proves Life Is Better Than Fiction

Ishmael's Corner

Digital Journalism New York Times New York Times domain New York Times web site anniversary NYT web site anniversary Pete Lewis NYT Peter Lewis NYT the New York TimesThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Earlier this year The New York Times celebrated the 20-year anniversary of its website. Prior to the launch, the paper’s online reach depended on that “pioneer of online media,” AOL.

These were the top publishers on Facebook in March 2020

NewsWhip

The month of March has been unprecedented in terms of engagement to web content, mainly due to the COVID-19 outbreak and coverage around that. . This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. The top publisher by a considerable distance was The Daily Mail, who saw 120 million engagements to their web content on Facebook for the month of March.

The News is Recycling Much of its Content; Implications for PR and Content Marketing

Sword and the Script

While news organizations have fewer staff, they still aim to hit the same web traffic targets. Marketing PR brand journalism content marketing earned media journalism media relations PR strategy

These were the top publishers on Facebook in November 2020

NewsWhip

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Modern Journalism: What You Need To Know To Keep Up In Today’s World

Masters in Communications

Today's journalism is a far cry from what it used to be. Journalism as a whole has changed in response. Let's take a look at what journalism is today, and some of the people changing it. What Really Is Journalism? Journalism is the act of gathering, assessing, creating, and presenting news and information. Journalism is the product of every newspaper you read, every news station you watch, and every news article you read online.

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I love news and I love journalism. Journalism Science Digital Media Fake News Mental Bandwidth Money Web Newsworthiness traditional journalismHowever, I have certain standards. These standards of mine makes it virtually impossible to find a relevant news outlet willing to deliver news to me in a fashion that will cater to my specific needs. Am I simply unreasonable? I’ll let you be the judge.

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I love news and I love journalism. Journalism Science Digital Media Fake News Mental Bandwidth Money Web Newsworthiness traditional journalismHowever, I have certain standards. These standards of mine makes it virtually impossible to find a relevant news outlet willing to deliver news to me in a fashion that will cater to my specific needs. Am I simply unreasonable? I’ll let you be the judge.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. Several years have now passed since the birth of Web 2.0 The Guardian reports on the BBC cuts by stating: Some of the savings – £12m – will be reinvested in digital platforms and enhancing the BBC’s original journalism.

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. Fortune Small Business drops its entire staff, The Wall Street Journal cuts a variety and Fortune kills off dozens. An Atlanta Journal-Constitution staffer tells us that they''re having daily meetings now…and that if we have any stories pending, to hurry up and get them written.

Is outsourcing social media right for you?

Personal PR

Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. Brand Journalism Digital PR GETTING PERSONAL WITH PR Online Reputation Personal Publicity for Executives Public Relations SEO Social Media Publicity digital executive internet Laurie Pehar Borsh media Online personal PR professional promoter public relations publicist Publicity social webOriginally published on the Jaffe PR Blog on Jan 22, 2014.

Singles’ Day on Chinese Social Media

Flack's Revenge

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo , a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com , Reuters and the New York Times. Events Social Media Tech PR Uncategorized Web/Tech

How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

Major Hispanic media outlets include Univision, with its TV, radio, cable and online coverage; Telemundo, the second largest TV network; El Nuevo Herald in Miami, one of the largest Spanish language newspapers in the country; and Terra.com, a Latino market web portal, del Valle notes.

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Reporters shared similar sentiments, with The Next Web’s headline reading, “ Spotify’s Stories should feature music suggestions, not artists’ video messages ” and Mashable’s article declaiming, “ Spotify now has Stories and can this please stop.”. Also: U.K.

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Inside Blue Cross Blue Shield of Massachusetts’ robust newsroom

PR Daily

More than a standard brand journalism endeavor, Coverage cranks out invigorating content geared to help readers live full, healthy lives. Coverage’s engaging brand journalism endeavor is fueled by a strong lineup—including five staff writers and an impressive team of freelance contributors —all of whom produce “reporting with eloquence, empathy and clarity” on complex issues that often go woefully underreported. How to keep brand journalism momentum going.

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. Brand journalism helps organizations rise above the clutter of content on the web. Brand journalism 2.0 In brand journalism 2.0, Here’s a good news story—and a not so good one—both broken by the news team at Blue Sky, the brand journalism site for the Pittsburgh International Airport. Access is brand journalism’s gift that keeps on giving.

Social Media ROI – it takes a village

Personal PR

Brand Journalism Digital PR Public Relations Social Media for Business Social Media Marketing Social Media Publicity internet Online personal PR public relations Publicity ROI social media webLast year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand.

7 reasons why effective PR is more important than ever

PR Daily

The public values journalism, and people are moving to media channels they trust. Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. One digital business service has found that business profitability coincides almost perfectly with peaks in web analytics driven by earned media.

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Post-Oscars coverage focuses on wins for diversity

NewsWhip

Parasite’s historic best picture win was also heavily circulated on the web, with many people who had called for more diverse nominations reveling in the fact that a foreign language film did actually win for the first time. Katherine is a Content Strategist working at the confluence of journalism + marketing. Communications & PR Digital Journalism Brand Analytics digital journalism oscars coverage social media analytics Social media engagement

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Social Media ROI – it takes a village

Personal PR

Brand Journalism Digital PR Public Relations Social Media for Business Social Media Marketing Social Media Publicity internet Online personal PR public relations Publicity ROI social media webLast year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand.

Who were the top publishers on Facebook in September 2019?

NewsWhip

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. CNN was again in the top spot in our engagement rankings to its web content for the month of September, albeit with a fairly significant dip in engagement numbers compared to August. million engagements in the period, making it the second most engaged web page in September. .

Who were the top publishers on Facebook in October 2019?

NewsWhip

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. In the chart below you can find the top publishers on Facebook ranked by engagements to their web content. Digital Journalism facebook Facebook Publishers Publisher RankingsWho were the top publishers on Facebook in October 2019? What content drove the most engagement? We looked at the data to find out.