Brand journalism metrics surge during pandemic

PR Daily

No one’s doing this better than the vibrant brand journalism platforms owned and operated by companies across the spectrum. Here’s a look at what exemplary brand journalism looks like in three very different industries: a hospital, a university and an airport.

Prime Day 2019 divides web & social platforms

NewsWhip

The post Prime Day 2019 divides web & social platforms appeared first on NewsWhip. Brands Communications & PR Digital Journalism[…].

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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

CUNY Meetup Showcases Journalism Startups

Flack's Revenge

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week.

The Opportunity for Communicators: Insights on Social Journalism

Cision

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. Insights Featured Social journalism study

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism fills a void in business coverage.

15 PR, marketing and journalism pros to follow on Twitter

PR Daily

Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Twitter can be a great way to keep up with current news and industry best practices.

The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]

Sword and the Script

1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Is the process of media relations getting harder?

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24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon. brand journalism.

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2020, PR Moment (decade) of Truth

Flack's Revenge

The problem is bigger than PR and even journalism. Yet journalism can combat fake news. PR Public Relations Tech Web 2.0 Hacks, Mashups and Utilities for PR disinformation fake news journalismPixabay.

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REI’s Uncommon Path a rare brand journalism home run

Communications Conversations

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH!

How the coronavirus has spread online

NewsWhip

An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Digital Journalism coronavirus earned media Facebook engagement web engagementHow the coronavirus has spread online.

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Hospital draws readers with rich storytelling, brand journalism

PR Daily

Perhaps it's natural that a hospital filled with heart-wrenching and inspiring stories would take a brand journalism approach. Say you search for 'wheelchair,' and then you see down at the bottom, 'From around the Web,'" Sanders says.

What a Pulitzer winner leaving journalism over money means for PR

PR Daily

According to Columbia Journalism Review , yet another 2015 Pulitzer winner, Natalie Caula Hauff of The Post and Courier , also left reporting for the greener pastures of PR. First at small-town newspapers, and then at the Chicago Sun-Times as a Web editor, blogger and occasional reporter.

The Opportunity for Communicators: Insights on Social Journalism

Beyond PR

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study.

It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

PR Public Relations Tech Web/Tech fake news journalism media post-truth public relationsIt’s like we went to sleep in late 2016 and woke up with a post-election New Years, fake news, post-truth hangover. Before, we generally believed in the sanctity of truth and reason.

These were the top publishers on Facebook in March 2020

NewsWhip

The month of March has been unprecedented in terms of engagement to web content, mainly due to the COVID-19 outbreak and coverage around that. . Engagement to web content really was unprecedented last month, and it was the big, traditional publishers that benefited most. .

Infographic: How to use color to draw more web visitors

PR Daily

Whether you’re an interior designer or a web designer, colors play an important role not only in injecting life to the work itself, but also in eliciting a certain reaction from the people who lay eyes on it. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

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Facebook sets its sights on journalism, sets high bar for media relations

PR Daily

If you think about our behavior on AOL in the early to mid 90’s, people never left AOL to go on the World Wide Web. An all-native interface that overlays the World Wide Web is the ultimate goal for an internet company, a goal nobody thought possible after AOL lost its foothold.

Modern Journalism: What You Need To Know To Keep Up In Today’s World

Masters in Communications

Today's journalism is a far cry from what it used to be. Journalism as a whole has changed in response. Let's take a look at what journalism is today, and some of the people changing it. What Really Is Journalism? RELATED : Online Masters in Journalism.

“Drama” Before The New York Times Launched Its Website Again Proves Life Is Better Than Fiction

Ishmael's Corner

Digital Journalism New York Times New York Times domain New York Times web site anniversary NYT web site anniversary Pete Lewis NYT Peter Lewis NYT the New York TimesThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Earlier this year The New York Times celebrated the 20-year anniversary of its website. Prior to the launch, the paper’s online reach depended on that “pioneer of online media,” AOL.

Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.

Inside Blue Cross Blue Shield of Massachusetts’ robust newsroom

PR Daily

More than a standard brand journalism endeavor, Coverage cranks out invigorating content geared to help readers live full, healthy lives. How to keep brand journalism momentum going. Why should other communicators consider a brand journalism initiative?

Old Journalism’s Demise.Good News For Us!

Bad Pitch Blog

While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. Fortune Small Business drops its entire staff, The Wall Street Journal cuts a variety and Fortune kills off dozens.

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I love news and I love journalism. Journalism Science Digital Media Fake News Mental Bandwidth Money Web Newsworthiness traditional journalismHowever, I have certain standards. These standards of mine makes it virtually impossible to find a relevant news outlet willing to deliver news to me in a fashion that will cater to my specific needs. Am I simply unreasonable? I’ll let you be the judge.

How I Want to Pay for News (and Why No-One Wants to Take My Money)

Doctor Spin

I love news and I love journalism. Journalism Science Digital Media Fake News Mental Bandwidth Money Web Newsworthiness traditional journalismHowever, I have certain standards. These standards of mine makes it virtually impossible to find a relevant news outlet willing to deliver news to me in a fashion that will cater to my specific needs. Am I simply unreasonable? I’ll let you be the judge.

Post-Oscars coverage focuses on wins for diversity

NewsWhip

Parasite’s historic best picture win was also heavily circulated on the web, with many people who had called for more diverse nominations reveling in the fact that a foreign language film did actually win for the first time.

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Singles’ Day on Chinese Social Media

Flack's Revenge

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo , a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com , Reuters and the New York Times. Events Social Media Tech PR Uncategorized Web/Tech

Why and how you should infuse personalization into your PR

PR Daily

Enabling web content to change based on individual demographics, behaviors and preferences ensures you deliver content that is personalized, valuable and meaningful to each consumer. Brand Journalism Branding Content Marketing Social Media Storytelling

7 reasons why effective PR is more important than ever

PR Daily

The public values journalism, and people are moving to media channels they trust. One digital business service has found that business profitability coincides almost perfectly with peaks in web analytics driven by earned media.

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These were the top technology publishers in 2020

NewsWhip

These were Grumpy Cat, one of the earliest memeable pets on the modern web, and Larry Tesler, who invented cut, copy, and paste. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

These were the top publishers on Facebook in January 2020

NewsWhip

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Digital Journalism Facebook Publishers Publisher Rankings

August Publisher Rankings

NewsWhip

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content. These were the top web publishers on Facebook in the month of August for 2019. These were the top 15 web articles on Facebook in August 2019.

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Who were the top publishers on Facebook in September 2019?

NewsWhip

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. million engagements in the period, making it the second most engaged web page in September. .

Who were the top publishers on Facebook in October 2019?

NewsWhip

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. In the chart below you can find the top publishers on Facebook ranked by engagements to their web content.

30 jobs in the PR and marketing world

PR Daily

However, many journalists and communicators might decide that journalism isn’t the field to which they want to dedicate their lives. When award-winning journalist Rob Kunzia left journalism to pursue PR in 2015, he had this to say : First, I—you know, I could pay the rent.

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. Brand journalism helps organizations rise above the clutter of content on the web. Brand journalism 2.0 In brand journalism 2.0, Here’s a good news story—and a not so good one—both broken by the news team at Blue Sky, the brand journalism site for the Pittsburgh International Airport. Access is brand journalism’s gift that keeps on giving.

How to Social in 2019: Experts Share their Views

Flack's Revenge

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Influencer marketing Interviews Marketing PR Tech Public Relations Social Media Tech Technology Uncategorized Facebook journalism marketing media PR social media marketing

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How social media is driving the climate change conversation

NewsWhip

million engagements across the web and social and was shared over 265k times on Facebook. Katherine is a Content Strategist working at the confluence of journalism + marketing. Brands Digital Journalism climate change climate strike Social media engagement Social Media Monitoring

How an Ohio dentist used podcasts to engage his community

PR Daily

The team repurposed the podcast into written content, publishing episode transcripts and using material from the podcasts for articles on their web page. Brand Journalism Content Marketing Executive Communication Marketing Social Media Storytelling