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Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Owned Media, Earned Media, Converging Media.

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7 reasons why effective PR is more important than ever

Remote PR Jobs

[RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. The public values journalism, and people are moving to media channels they trust. Goodwill has value.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web. I work with most of the editorial staff on breaking news for the web. I also supervise our excellent social media editor, Terry Kosdrosky.

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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. Good will has value.

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How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

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7 Reasons Why PR Matters More Than Ever

ImPRessions - Crenshaw Communications

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. Here’s why it’s more important than it’s ever been.

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The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

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