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7 reasons why effective PR is more important than ever

Remote PR Jobs

Skilled practitioners can seize the moment, with help from technology for metrics and scale. The public values journalism, and people are moving to media channels they trust. One digital business service has found that business profitability coincides almost perfectly with peaks in web analytics driven by earned media.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web. I work with most of the editorial staff on breaking news for the web. As I tell my young reporters and interns, “conflict is the currency of good journalism.”.

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Top 10 Meet the Media Profiles of 2021

Bianchi Biz Blog

Meet the Media: Philip Nussel, Web Editor at Automotive News. Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business. Meet the Media: Peter Fretty, Technology Editor at IndustryWeek. magazine, IndustryWeek, WJBK-TV Fox 2, FenderBender, Gear Technology and Autoblog.

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Meet the Media: Charles Morris, Senior Editor at CHARGED EVS

Bianchi Biz Blog

I do a lot of interviews with pros in the EV industry. How long have you been in journalism and how did you get started? I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again).

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Meet the Media: Alan Adler, Midwest Bureau Chief for FreightWaves

Bianchi Biz Blog

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. In my case, home is in West Michigan.

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The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Even though it may be time-consuming and at times grueling, the best PR agencies consistently check the web to confirm email addresses, starting with the outlet’s or reporter’s website.

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What’s Trending for 2023?

PRSay

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

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