PRSay

DECEMBER 27, 2017

With more than 42,000 miles traveled and 550,000 steps for PRSA, I was able to meet, engage, present to and enjoy hundreds of members at Chapter, District, Section, PRSSA and industry functions. We added new committee structures to our operations to address governance, membership, professional development and thought leadership.

Leadership 132

Leadership Government Conference Energy 132

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. While some conferences and shows are seeing success as they return to in-person events, some companies remain cautious about travel.

Data 75

Data Automotive Transportation Mobile 75

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport.

Government 132

Government Crisis Exercises Retail 132

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Plus, communications technology plays a crucial role in the plot. What follows is a leadership struggle as Denzel’s character tries to have the order retracted. How is a submarine thriller a study in PR?

Tools 170

Tools Government Crisis Public Affairs 170

Cision

JULY 28, 2016

I am based out of New York, but we have offices located from coast-to-coast, where our expert health team has deep experience in pharmaceuticals, healthcare systems, medical devices and health care technology. My hobbies outside of work include…being a traveler. Note, that I said “traveler” not, “I like to travel.”

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. There are three important things to remember about storytelling: Understand how stories travel. How are they consumed and by who? Synthesize the complex. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

Stephen Waddington

APRIL 29, 2020

Models from the last century, and the century before, will be redundant with a need to refocus the way society operates, rethink what constitutes value and reform political, societal, economic, environmental and technological activity. If not, we’re dinosaur bones.

Leadership 96

Leadership Construction Resources Community 96

wiredPRworks

MAY 18, 2022

ChangeMasters by Barry Moltz was my traveling companion on a recent trip to Phoenix. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. Get your free copy.

Small Business 52

Small Business Social Media Radio Media 52

Scott Public Relations

SEPTEMBER 3, 2020

When I once expressed a hesitation of traveling in Germany – many years ago –due to its Nazi heritage, to a co-worker who was from that country, she assured me that what happened in the 1930’s and 40’s could never happen again. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 52

Insurance Insurance Healthcare Government 52

Scott Public Relations

MARCH 4, 2020

Worsening storms and other weather events cause damage to the infrastructure of healthcare, making it more difficult for ambulances to travel. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

AUGUST 27, 2019

“A lie can travel halfway around the world while the truth is still putting on its shoes.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Cailin O’Connor, Ph.D.,

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

DECEMBER 19, 2019

Worsening storms and other weather events cause damage to the infrastructure of healthcare, making it more difficult for ambulances to travel. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

AUGUST 27, 2019

“A lie can travel halfway around the world while the truth is still putting on its shoes.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Cailin O’Connor, Ph.D., Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Communications 40

PR in High Definition

APRIL 9, 2019

Now, over the course of our years in PR, we’ve come across many a high-growth firm and even represented our first travel service unicorn, Klook, last year. They’re not large splashy names, but brands known for solid quality and disruptive technology. At the same time, many of our firms are born and bred in the grass roots.

Communications 48

Communications Exercises Fashion Newspapers 48

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. Today we have a very interesting guest with us.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I applied to nine (yes, nine!) This was pretty much my entire experience working in PR.

Local 40

Local Fashion Travel Transportation 40

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Maxim: It's the world's PR organization, I was president and I'm still on the executive committee as international development director.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

MARCH 15, 2016

Having to deal with internal corruption (similar to other professions, such as the legal one, or accounting firms and rating agencies). Indonesian President Joko “Jokowi” Widodo and the International Monetary Fund’s (IMF) Managing Director Christine Lagarde. . What is your idea of PR nirvana?

Newspapers 40

Newspapers Leadership Analytics Journalism 40

PR 20/20

SEPTEMBER 19, 2017

Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Reporting Dashboard: What KPIs matter to your leadership?

Marketing 40

Marketing Tools Report Data 40

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Steve Tappin puts it well when he explains that the rise of social media represents not just a technological shift, but a cultural one, for business leaders. Mastering digital technology is the easy part. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Prohibition

DECEMBER 13, 2021

The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. Technological crisis. A technological crisis is a massive problem within a business that is created by technology. As a case study, consider a technology breakdown. Financial risks.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

PRSay

MAY 12, 2023

For example, if you want to celebrate the completion of a corporate roadshow, then you can put the mileage the group traveled in context by writing something like, “the team racked up enough miles to go from Boston to California three times.” Technology makes this easier to do, and readers are used to seeing numbers displayed this way.

Employee 150

Employee Communications Storytelling Corporate 150

PRSay

MARCH 26, 2018

The evolution of technology also continues to have a significant influence on how we articulate and illuminate the impact of communications. We also need to be skillful in choreographing content strategies — while using technology and data — that speak to what makes us different.

Education 75

Education Policies Government Leadership 75

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. When I work with large technology companies, all they want to do is reach the CMO. It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. I push back.

Strategy 112

Strategy How To Content Marketing Analysis 112

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Today, you do not have to be a large company with multiple offices to be national or even international. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. Leeza Hoyt, President, The Hoyt Organization , greater Los Angeles, California.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

JUNE 6, 2016

The root of the problem is always internal. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. Three – including the New Rules of Marketing and PR – are international bestsellers.

Writing 114

Writing Social Media SEO Blogging 114

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. He is the 2022 PRSA international assembly delegate. Photo credit: metamorworks ].

Local 95

Local Internal International Crisis 95

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Social and media channels were blazing with backlash following the president’s executive order restricting travel to the U.S. Even for those favoring a tighter refugee policy, the execution of the ban, stranding travelers and causing confusion at airports and among government agencies, left a lot to be desired.

Brand 120

Brand Branding Travel Policies 120

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Smart advocates know their own audiences and what matters to them, and they identify internal and external champions for the positions they articulate. When Dara Khosrowshahi , now chief executive of Uber, was CEO of Expedia, he spoke out against the administration’s travel ban with a uniquely personal point of view.

Corporate 149

Corporate Policies Privacy Construction 149

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States.

Government 132

Government Conference Education Exercises 132

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Rethinking internal and external comms. Susan Kostal | Stet. The robots are already here. The robots aren’t coming… they’ve taken over. Luciana Lima | Vila Galé Hotels.

Marketing 174

Marketing Employee Content Marketing Training 174