Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . Resources: newsroom , company blog , Bulldog Reporter , news search. Resources: newsroom , company blog , news search. Agility PR Solutions (Canada).

Technology 93

Technology Software Resources Pitching 93

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Being an information resource is an excellent way to build up to getting solid coverage. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.

Publicity 334

Publicity How To Agency Product Launch 334

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. I read the theSkimm every morning and it has become a go-to daily resource. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. They don’t pitch stories but beg for links and make other nonsensical requests (I get these every day too). These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. Generic pitching. Then use those resources!

Pitching 159

Pitching Privacy Resources Travel 159

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on.

Analytics 130

Analytics Pitching Internal International 130

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Remote PR Jobs

SEPTEMBER 25, 2023

You can just craft your own media strategy and hire a few interns to execute it for you. I mean figure out what I actually write about and how, and pitch me something that fits. That means, I write for the WSJ’s small business section, so don’t pitch me your Walmart story. Pitch me like I pitch my editors.

Print 100

Print Media Pitching Writing 100

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. In funding PR, size matters. Exclusive or embargo?

How To 149

How To B2B Pitching Storytelling 149

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Communications professionals are valuable resources. So why ask your PR team to guarantee media results?

Communications 99

Communications Comparison Exercises Interviews 99

Remote PR Jobs

SEPTEMBER 25, 2023

The most successful pitching involves pulling out unique angles that will resonate with specific outlets so that journalists feel that the story is tailor-made for their audience.) My team sometimes pitches in when BVP’s early stage companies need help executing a funding announcement. It’s not an imposition!

How To 100

How To Report Pitching LinkedIn 100

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

Automotive 87

Automotive Pitching Meeting Healthcare 87

ImPRessions - Crenshaw Communications

JUNE 13, 2017

With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

Deirdre Breakenridge

APRIL 6, 2015

As someone who’s seen Deirdre on stage in London, I know that her appeal and reach is truly international. regions to help create a resource that could help international marketers in considering their approach to North American PR. and West Virginia) media are more laid back – considerably more open to ideas and PR pitches.

Local 150

Local Internal International Pitching 150

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Overview of Your Company And Blog/Resources Sections.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

AUGUST 14, 2018

For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. A majority (78%) of U.S.-based

Survey 103

Survey Report Media B2B 103

Landis PR

MAY 31, 2022

Sean Dowdall, President – Finance and International Business Major. Third, being genuinely interested and excited about your client translates to the copy you write, from pitches and blog posts to social copy. When interviewing for a job, investigate the company online and find out who will be interviewing you in advance.

Communications 52

Communications Software Interviews Journalism 52

ImPRessions - Crenshaw Communications

MARCH 15, 2017

You don’t need a $500,000 budget to launch an effective PR campaign, but it’s important to be realistic about the budget that is available and to match the scope of the program to available resources. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. Most startups are pressed for resources, so they should be certain of their top goals and priority messages at the outset. But does a startup business always need to hire a PR agency?

B2B 232

B2B Agency Energy Media Relations 232

Solo PR Pro

JULY 16, 2019

Seasoned PR pro, Carolyn Adams , Founder at BlueRun PR recounts a time early in her career when she pitched a small outlet. I called the reporter to pitch him, and he told me I was pitching him all wrong!” Today, he leads editorial operations for three leading international business publications.

Pitching 45

Pitching Resources Interviews Internal 45

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

Journalistics

SEPTEMBER 9, 2021

MatchPoint lets you paste your pitch into a search box and find journalists who write about what you’re pitching. HARO is a FREE service (recently purchased by Vocus) that emails you three times each weekday with information on journalists looking for sources to interview. It’s one of the easiest ways to get press.

Tools 52

Tools Engineering Interviews Social Media 52

Bianchi Biz Blog

APRIL 5, 2021

Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations. As I tell my young reporters and interns, “conflict is the currency of good journalism.”.

Automotive 66

Automotive Web Meeting Media 66

Solo PR Pro

NOVEMBER 23, 2021

While a hugely rewarding role, it required a wide variety of knowledge and skill, putting Sherry in charge of everything from digital communications to social media to internal communications and media relations. And vice versa there were things I had to do that maybe I thought were really fascinating but I wasn't very good at.”.

Meeting 86

Meeting Education Journalism Resources 86

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

How To 104

How To Fashion Banking Industry 104

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. Remote voice and video communication are critical to PR work, from client meetings to media interviews. We have separate channels set up for each client, and we can swiftly share links, images, and documents.

Tools 108

Tools SMB Survey Software 108

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001.

Corporate 0

Corporate Airlines Financial Journalism 0

Landis PR

APRIL 12, 2021

Even now, print newsrooms usually have far more reporters than comparable broadcast organizations so it’s easier to commit resources to in-depth, enterprise and investigative projects. They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence.

Meeting 98

Meeting Media Print Enterprise 98

Bad Pitch Blog

APRIL 19, 2009

I was fairly taken aback, however, to see someone actually texting a pitch to a well-respected freelancer who laughed all the way to my inbox. Thought I’d share it with you because this is the lowest of the pitches I have seen all year. Bad Pitch worse pitch freelance journalists hospitality PR Laermer.com PR mistakes text pitches'

Pitching 45

Pitching Hotels Tourism Internal 45

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. Today’s TV station intern could be an executive producer in a few years. Here’s an easy tip: accompany your clients to TV stations for interviews/demonstrations. Tell us about your current role as owner and consultant at Peg Roessler PR.

Local 94

Local Course Community Interviews 94

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. Over time, it became a critical leadership resource. Long before Indeed, LinkedIn Jobs and other digital resources existed, I remember having to draft my first agency job description – and scouring his blog for examples. Over those 15+ years, he published 5,638 blog posts!

Blogging 78

Blogging Agency Community Local 78

Shift Communications

MARCH 25, 2015

If you interview with a reporter, that means the next day a story will run.” – Mary Campe , SHIFT SF . It can sometimes take weeks and even months for a story to run after conducting an interview. This involves spending our days researching, strategizing, writing, pitching and, on occasion, visiting the kegerator.

Marketing 60

Marketing Advertising Advertising Pitching 60

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Check out the most recent issue of PR Newswire Media Moves in our Resources Center and follow @PRNMedia for daily updates.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. They had fewer resources and the world was going to the digital side.

Healthcare 137

Healthcare Journalism Local System 137