Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 130

Journalism Media Relations Report Media 130

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . Resources: newsroom , company blog , Bulldog Reporter , news search. Resources: newsroom , company blog , news search. Agility PR Solutions (Canada).

Technology 93

Technology Software Resources Pitching 93

Cision

JULY 13, 2016

And still others find their media resources and experts there. First, Is It The Right Pitching Channel For You? Some industries as a whole have a high social media profile (breaking international news), while others, not so much (oil and gas). To answer that question, you have to know who you’re trying to reach.

Pitching 120

Pitching Strategy Social Media Fashion 120

Onclusive

DECEMBER 14, 2021

It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand. If discovering, pitching, corresponding and managing relationships with target reporters can be made easy, that’s a big win!

Tools 370

Tools Report Comparison Media 370

Onclusive

MARCH 29, 2022

Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you. What are their international and global capabilities? . What to look for in a PR measurement solution.

Measurement 370

Measurement How To Analysis Data 370

Landis PR

MARCH 18, 2024

For example, whether you are presenting in front of large groups or participating in a sales pitch, you will need to know how to effectively communicate what you want to get across to your audience(s) succinctly and how to answer tough questions. Media training can be a wonderful way to practice in a low stakes environment.

Media Training 59

Media Training Training Media Interviews 59

Deirdre Breakenridge

APRIL 29, 2019

Journalists, like everyone else, are increasingly seeing their time splintered, their resources [getting] cut and responsibilities increase.”. Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”.

Survey 377

Survey Media Relations Media Ethics 377

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. I read the theSkimm every morning and it has become a go-to daily resource. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. Journalists respond to just 3.27% of pitches. A majority 82% open a pitch within the first four hours.

Creativity 96

Creativity Study Ethics Publicity 96

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. No differentiation.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. At a top PR agency , winning a new client is when the real work starts. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. At a top PR agency , winning a new client is when the real work starts. Pay attention to details.

How To 203

How To Case Study Meeting Pitching 203

Sword and the Script

DECEMBER 1, 2020

Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”. The product aims to help PR with “the ability to test and refine media strategies before pitching.

Pitching 85

Pitching Report Tools Software 85

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 123

Communications Crisis Internal International 123

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. They don’t pitch stories but beg for links and make other nonsensical requests (I get these every day too). These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The list will not only be an educational resource for the agency team, but it can spark thoughts about “out of the norm” assets that have been overlooked in the past. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Do a deep dive. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

5W PR

OCTOBER 31, 2023

Utilizing college resources Colleges and universities often have dedicated career services departments that can assist students in finding suitable internships. Networking with professors and advisors Professors and academic advisors are excellent resources for finding i nternships for college students.

How To 78

How To Local Interviews Resources 78

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Think of it as a sales pitch with robust data and justification. What is a business case?

Resources 195

Resources Technology Data Tools 195

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. You can see it here: [YOUR RESOURCE] Would you be interested in replacing the broken link with my suggested resource? Creating and Pitching Content Who is it best for?

Examples 133

Examples Software Pitching Tools 133

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. Generic pitching. Then use those resources!

Pitching 159

Pitching Privacy Resources Travel 159

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 149

Survey Software B2B Pitching 149

Stephen Waddington

JUNE 3, 2021

Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees. It is an innovative means of internal engagement that often spills out onto social media. More than 700 delegates have taken part in the four events.

Report 203

Report Energy Print Measurement 203

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 97

Ethics Crisis Transportation Airlines 97

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives.

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Being an information resource is an excellent way to build up to getting solid coverage. Here are some tips for avoiding the difficulties that can come with an expectations mismatch. .

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. From my experience, smaller rounds — less than $25 million — should generally be pitched as exclusives, because larger media outlets are increasingly passing on embargoed funding news. In funding PR, size matters. Have a good story to tell.

How To 149

How To B2B Pitching Storytelling 149

Sword and the Script

APRIL 20, 2021

It was enough budget for one full-time resource for about six months. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. Some of the influencers I was pitching when I began, were now pitching me to submit a guest post.

B2B 106

B2B Leadership Marketing Blogging 106

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And then we pitched. Hot tip : I can’t stress this enough; even if you have done a ton of research, you should write a really good pitch that is personalized to the recipient.

Case Study 102

Case Study Internal International Study 102

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects. How will it change PR and communications?

Study 133

Study Publicity Survey Internal 133

Tribe Builder Media

FEBRUARY 11, 2019

Usually, it’s simply a matter of resources – unscalable relationships, software, tracking, bandwidth. Producing high-quality, effective pitches is extremely time-consuming and difficult for a single in-house PR manager to handle. Just for the pitches. Few businesses have that kind of time to spare. Relationships.

Internal 40

Internal International Agency Pitching 40

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Give them time to review your email and respond.

Automotive 87

Automotive Pitching Meeting Healthcare 87

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Dream up new twists on seasonal pitches. Every season has its appropriate themed pitches, like holiday in December, back-to-school in fall, and so on. Top PR strategists have likely calenderized spring story ideas so that long-lead media pitches are distant memory. Lock in interns and other talent.

Analytics 130

Analytics Pitching Internal International 130

ImPRessions - Crenshaw Communications

JULY 14, 2021

While they may not have the resources to sponsor 20 industry conferences a year, they can assemble an executive spokesperson roster and speaking resumés by winning earned speaking engagements. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334