ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. How do you manage multiple recommenders across social platforms as diverse as LinkedIn and SnapChat? The fraud factor goes beyond paid marketing, however.

Fashion 180

Fashion Instagram Measurement YouTube 180

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks.

SEO 133

SEO Content Marketing Marketing Software 133

wiredPRworks

APRIL 12, 2016

Thanks to IACC for the opportunity to present ideas on how to Perfect PR and LinkedIn profiles for meeting and event planners at their annual conference in New York City! Optimizing LinkedIn Profiles Campfire Session for Meeting and Event Planners. Optimizing LinkedIn Profiles Campfire Session for Meeting and Event Planners.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

Stephen Waddington

JUNE 15, 2020

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. As a business that sits at the intersection of internal communications and technology when COVID-19 hit the UK, cancelling the event didn’t feel like the right option.

Enterprise 88

Enterprise Technology Community Internal 88

Contently - Strategy

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Stephen Waddington

SEPTEMBER 10, 2020

According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. Technology, heathcare and areas of corporate development have continued to perform strongly. What’s your take on the industry and what are other agencies doing? It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Closed captions are ideal for use in accessibility measures. You can connect with David on LinkedIn. More than 1 billion people worldwide have some type of disability. billion each year.

Social Media 93

Social Media Media Video SEO 93

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. ResponseSource also offers press release distribution and a media database. PR tech mentions. New PR tech. Media monitoring.

Pitching 87

Pitching Report Software Survey 87

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Onclusive is owned by technology investor Symphony Technology Group (STG). It is hard to imagine a better strategic fit than Onclusive. ”.

Technology 78

Technology Financial Corporate Reputation 78

Waxing UnLyrical

MAY 29, 2015

And you can’t have a productive workplace if you’re not measuring it. Here is some of what we talked about: On how they got started: I realized the real opportunity was to figure out how to “end human suffering in the world as it relates to technology.” Ergo, Maddie + Rich = May’s #measurePR.

Measurement 40

Measurement Nonprofit Community Twitter 40

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Critical Mention

JULY 15, 2020

“The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We About Critical Mention.

Media 108

Media Radio Television Engineering 108

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Buzzstream

AUGUST 16, 2024

The best is LinkedIn. Most media databases will list a LinkedIn profile; if not, try a quick Google search for the person’s name + the publication. They are the ones pitching stories internally and gaining approval or not. Technology, travel, politics, etc.) LinkedIn I’ve also been using a tool called Wiza a lot recently.

How To 62

How To Pitching Tourism Google 62

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. We are excited about attending ourselves! The speakers this year are hard to beat!

Conference 66

Conference Crisis Management Survey Big Data 66

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. Too close to propaganda.

Training 80

Training Measurement Technology Engineering 80

The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. Or do they?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JANUARY 14, 2020

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 4) Before Auto Care, you worked for a PR technology vendor. You can find more from her on LinkedIn and Twitter.

Marketing 79

Marketing Data Wireless Industry 79

Deirdre Breakenridge

MARCH 7, 2016

If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position. Strong knowledge of research practices and measurement (especially as they relate to social technologies). Networking is important, whether it is in person or on LinkedIn. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth. FY 2019 Achievements.

Television 60

Television Radio Analytics Government 60

Scott Public Relations

NOVEMBER 30, 2018

Don’t measure your engagement simply through some likes and comments, however. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

NOVEMBER 21, 2017

When companies merge, they often find different organizations have different marketing procedures and technologies. In an ideal world, the leadership is able to consolidate and align people, process and technology for a more efficient organization. She is my guest for this edition of the Off Script series. Data, data and more data.

Technology 62

Technology Data Interviews Marketing 62

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Stop by his session and say hello! (He

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%).

Government 103

Government Education Print Ethics 103

PR 20/20

MARCH 26, 2020

Jeff Coyle, co-founder of MarketMuse, sums it up like this: Source: LinkedIn. Internal and External Communications. Consider any proactive communications that need to be sent to internal and external audiences regarding: What added precautions your business is taking to protect the health of employees or customers entering its doors.

Crisis 92

Crisis Marketing Healthcare Resources 92

Communications Conversations

JULY 19, 2018

That is, I’ve followed him on a combination of Twitter and LinkedIn. Smart folks who love social and have a knack for working across functions and connecting those dots internally for a more seamless and personal customer experience are extremely valuable. And I’ve followed it to the letter of the law. Until today.

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. The most common example is retargeting, a cookie-based technology that will serve up relevant ads based on your browsing history. LinkedIn Sales Navigator. We’re a fan of Zoom.

Marketing 49

Marketing eBook Case Study Comparison 49

Communications Conversations

MAY 1, 2015

He wanted to try this new technology on for size. What’s been the impact internally and across the country with your AmFam agents and teams? How do you measure success with a CEO like Mr. Salzwedel on social media? . I noticed Mr. Salzwedel started using the LinkedIn publishing tool last year.

Social Media 60

Social Media Media Twitter Insurance 60

Maxim Behar

JANUARY 28, 2024

Each country has its laws, there are international laws. I am very happy that technologies are developing in this way, building upon what started with social media 20 years ago. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured.

Radio 59

Radio Ethics How To Writing 59

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. My other thought relates to whether and how we could – or should – measure happiness. I do some work with Lions Clubs International in the British Isles – in fact, I became a member earlier this year.

Communications 104

Communications Community Measurement Study 104