How internal communicators can manage and mitigate bad company reviews

PR Daily

Maybe it’s at the bottom of some intern’s to-do list. According to LinkedIn, your employees have three times the credibility of your company for candidates. The post How internal communicators can manage and mitigate bad company reviews appeared first on PR Daily.

How to create a compelling, more engaging LinkedIn profile

PR Daily

Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. FREE GUIDE: 6 steps to crafting an internal social media plan ]. Steps for superb LinkedIn pages.


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LinkedIn launches messaging service

PR Daily

LinkedIn’s messaging service got a new (and much-needed) upgrade. Still, it doesn’t exactly appear that LinkedIn understands how professionals are using instant messaging. Take this excerpt from a blog post from Mark Hull , LinkedIn's director of product management: As you would over text or in-person, it’s now easier for you to have meaningful yet lightweight ways to reach out and light up your professional relationships through conversations.

8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. 8 reasons to invest in internal PR. Internal communications initiatives that foster engagement become even more critical when colleagues are spread across the city, or even the country. It’s no coincidence that Amazon was named #1 best place to work by LinkedIn this year, while also being lauded for its prioritizing employee engagement.

3 Keys to Running Successful Internal M&A Comms Campaigns [Guest Post]

Sword and the Script

You can produce anonymous internal surveys, if nothing else. Internal M&A comms is essentially a reputation and brand management play. Treat internal M&A comms like any other marketing campaign or business initiative. You can connect with him on LinkedIn and Twitter.

4 books to help internal communicators lead in 2021

PR Daily

Connect on LinkedIn. Connect on LinkedIn. The post 4 books to help internal communicators lead in 2021 appeared first on PR Daily. Looking to inspire your team in the new year? Here are some great places to look for that extra bit of motivation, insight and wisdom.

7 important LinkedIn features for savvy pros

PR Daily

LinkedIn sometimes seems like a forgotten social network. LinkedIn has 467 million members, 106 monthly active, as of October 2016. ). The same report shows that LinkedIn generates 65 percent of its revenue through job recruitments activities, reinforcing the belief that LinkedIn is primarily for job seekers. ( Many studies demonstrate that networking and internal hiring are more useful for recruitment than LinkedIn is. Courses (LinkedIn Learning).

Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to

PR Daily

Also, you don’t need fancy equipment; use your smartphone—but keep things concise, for explainers and internal comms. What’s surprising is LinkedIn’s popularity and effectiveness. The post Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to appeared first on PR Daily.

Supercharge Your LinkedIn Efforts and Attract Your Ideal Client

Solo PR Pro

During our hour together, she shared how we can get more out of LinkedIn and leverage it to attract our ideal clients. Why Should We Care about LinkedIn? . LinkedIn can help us brand ourselves and craft our best story through online search results. This includes LinkedIn. Your LinkedIn profile will rank in a Google search of yourself. The more complete your LinkedIn profile, the better it shares your expertise, especially in this short entry.

Why Internal Communications Should Be Part of Your Marketing Strategy


By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees.

Up Your Intel With LinkedIn

Shift Communications

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. As a sneak peek, we wanted to walk you through some of LinkedIn’s intelligence gathering capabilities. eBook LinkedIn Social Media Tools social media

5 communications pros to follow on LinkedIn

PR Daily

Two people sign up for LinkedIn every second, according to the world’s largest professional social network. Members can take advantage of a variety of networking and learning opportunities the site has to offer, including LinkedIn publishing, groups and updates. Rosen is a social media trainer, speaker and author who specializes in PR and marketing strategies on LinkedIn. Eastern (along with its LinkedIn group ) with co-host Steve Cassidy.

Why aren’t more company leaders publishing on LinkedIn?

Communications Conversations

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. And, most importantly, these folks who are publishing on LinkedIn are seeing real business opportunities, as a result. defending the internal/employee communications function. Then, he cross-posted to LinkedIn.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

LinkedIn lays off 960 employees. The company’s chief executive, Ryan Roslansky, wrote in a message to employees : LinkedIn is not immune to the effects of the global pandemic. — Marriott International (@MarriottIntl) July 20, 2020.

Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications. Building Your Business With Internal Collaboration. Measuring employee engagement in internal communication.

The Content Marketing Intern’s Syllabus

Contently - Strategy

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. New interns will have to learn everything from the confusing marketing lexicon to email marketing and ROI (that’s return on investment). To help all the new and aspiring content marketing interns out there, I decided to create this syllabus.

How To Be a LinkedIn Superuser (In a Few Easy Steps)


LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). The same earnings report shows that LinkedIn generates 65% of its revenue by job recruiting, perhaps reinforcing the belief that LinkedIn is for job seekers ( ads and promoted content constitute 26% of revenue , Premium Subscriptions represent 17%). 60% of traffic to the LinkedIn platform comes from mobile.

Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. To find out, Business Wire Hong Kong invited two renowned journalists from the Associated Press and CNBC International to speak to a sold out and inquisitive audience at The Hub in Wan Chai. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International.

Sayonara, business cards: LinkedIn offers QR codes and translations

PR Daily

New LinkedIn features make it even easier to instantly connect with those you meet—no matter what language they speak. Alex Xiong, senior product manager at LinkedIn, wrote in the company blog : Whether you’re at an industry conference, networking happy hour, sales meeting, or social gathering, we know how tough it can be to remember names and exchange contact info so you can stay in touch afterwards. PR and marketing pros: Have you found your LinkedIn QR code yet?

What Does Blood Have to Do With Internal Communication Strategy?

Waxing UnLyrical

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. Exactly what does this have to do with internal communication again? For most businesses, this is accomplished with a solid internal communications plan. Internal Communications Plans are Vital. An internal communications plan is the vascular system of your business. He can be found on Twitter and LinkedIn.

Facebook unveils ‘Reactions’; LinkedIn and Pinterest beef up groups, search

PR Daily

LinkedIn refines group features. On Tuesday, Venture Beat reported that LinkedIn was making several changes to its groups. LinkedIn users will have to join a particular group in order to see and take part in its conversations. LinkedIn explained, through its help center , the reason for making groups private: Our data has shown that open groups have historically attracted a larger percentage of low-quality conversations.

LinkedIn unveils top 10 Company Pages of 2017

PR Daily

LinkedIn has cemented its status as the premier business-centric social media platform. For businesses keen on establishing an effective LinkedIn presence, the recruiting hub released its annual list of top Company Pages. LinkedIn advises crafting content that’s “genuinely helpful” as opposed to promotional and self-serving. As LinkedIn states: “Visual is the new headline.”. When it comes to internal content creation, Nike lets its employees “just do it.”

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

'Taken' star Liam Neeson could endorse you on LinkedIn

PR Daily

Every few days I receive a notification that someone has endorsed a professional skill that I claim to possess on my LinkedIn profile. But it sure would be awesome if it were international celebrities endorsing my blogging, social media or reporting abilities—someone like Liam Neeson. 23) all you have to do is follow the ”Taken 3” LinkedIn showcase page.

5 ways internal content can boost your brand

PR Daily

In the race to continually spit out content that consumers are interested in, brand managers can—and often do—make use of effective internal communication efforts to enhance external content marketing and PR campaigns. Chuck Gose, vice president of communications for digital signage company Stratacache, shared in a LinkedIn post that 29 percent of employees think internal surveys are pointless, and 27 percent of managers don’t even review the results.

15 words to cut from your LinkedIn profile

PR Daily

LinkedIn is one of the most important social media sites for marketers, so making a mistake on this network can be costly. Whether you’re looking for a job or trying to widen your circle of connections for potential clients, your profile on LinkedIn is a crucial component to your personal brand. RELATED: Join our new LinkedIn group and get FREE tips and strategies on executive communications. Participate in LinkedIn groups to highlight your acumen. LinkedIn.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

5 mistakes to avoid when sending LinkedIn requests

PR Daily

Given the expanse and importance of LinkedIn, most people try to add and accept meaningful connections on the professional network. Sending a generic LinkedIn invitation to a stranger without introducing yourself is a big mistake. Having a complete LinkedIn profile and optimizing it for search help potential connections to know that you are legit. ATTEND FROM YOUR DESK: Learn social media "next practices" from Facebook, Twitter, Instagram and LinkedIn. LinkedIn. ·.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. Good morning from Atlanta! Get to know some of them a little better in this week’s roundup.

5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

As many companies turn to Facebook, Twitter, Instagram and Snapchat, don't discount what's possible on LinkedIn. Harland Sanders might have been born in 1890, but that hasn't stopped him from embracing modern technology to create a robust LinkedIn profile. To promote its Premium Economy amenities, Virgin Atlantic took to LinkedIn to post what could quite possibly be. Download our free guide: 6 steps to crafting an internal social media plan.

Chiefs step down at LinkedIn and others, Twitter drops the ‘users’ label, and Ancestry lays off 6% of its workforce

PR Daily

Christiansen, the company’s chief executive, wrote in a LinkedIn post that inventing the solution “is incredibly difficult and will take time.” Here are today’s top stories: Chief departures at LinkedIn, Credit Suisse and Aurora Cannabis.

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. To engage/motivate your internal community, you need to understand the ‘state of the union.’ Come up with a internal communications plan for potential employers.

Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Press Releases Corporate Communications Crisis Management Earned Media Facebook Influencer Marketing Instagram International Licensed Content LinkedIn Media Relations Online News Monitoring Partnerships Print Radio Technology Television Twitter YouTube

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Write a killer LinkedIn summary in 3 steps

PR Daily

If you must choose one digital profile to perfect, make it your LinkedIn profile. Even if someone starts with a Google search, he or she will likely end up on your LinkedIn profile; it's usually one of the top three results Google displays. A stellar LinkedIn profile isn't just nice to have-it's an essential personal branding tool. LinkedIn allows you to add video, photos and documents to reinforce your words and provide more proof, depth and meaning to your story.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. How will you celebrate International Women’s Day? Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

LinkedIn’s vice president for talent and learning solutions says big data, artificial intelligence and cloud computing are the “top skills we’re seeing that are in great demand.”. Orlando International Airport’s social media team captured hearts Wednesday by comforting a mother who had just dropped off her daughter for a Disney Parks internship. — Orlando International Airport (@MCO) August 21, 2019. — Orlando International Airport (@MCO) August 21, 2019.

Trend: CEOs posting employee-only memos on personal LinkedIn profiles (and other social media sites)

Communications Conversations

His most recent example came in late March on LinkedIn , right after many of the stay-home orders were made. Best Buy and CEO Corrie Barry shared a message they had most likely shared with employee audiences earlier on the Best Buy LinkedIn page. First, internally.

The International: Taking Social Media Overseas

Waxing UnLyrical

As you might imagine, this is a highly attractive option for international students. Not only am I trying to reach an international audience, but a very specific niche one. I mean, I wasn’t sure where international attorneys were online, if they were even active, what platforms they might be using, or what country-specific channels might be most active. for music, Instagram for hipster photos, and LinkedIn for networking and to show that we are, in fact, grown-ups.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Work with your internal comms counterparts now to foster a thriving, transparent culture, so that when disaster strikes, you don’t have to add that to your list of cleanup duties. LinkedIn introduces page features to boost employee engagement. LinkedIn also limits the notification feature to once a week, so exuberant brand managers don’t spam employees with company news and highlights. You can check out LinkedIn’s Pages Best Practices to start.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. How will you celebrate International Women’s Day? Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.