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Content Distribution Best Practices: 3 Strategies You Should Update

Cision

You can no longer simply email journalists and hope to get coverage online or in print-based media. Check out this recent Instagram ad from Militza Yovanka. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it.

Strategy 251
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Critical Mention 2021 Recap

Critical Mention

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. Users can now: Monitor public Instagram Accounts. Save Instagram mentions directly from the Social section of the Search tab. Receive real-time alerts of Instagram mentions.

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Why Wordle Should Have You Rethinking Your Earned Media Strategy

Shift Communications

So, publishers are re-imagining their value proposition by broadening their content channel and format strategy in a few main ways, according to the report: They’re not just focusing on print or online articles. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter.

Strategy 103
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Types of PR Paper

Doctor Spin

To be honest, I sort of feel an urge right now to write up a series of twelve articles with those exact titles and then just name the series “The PR papers” — as if they were the definitive articles on these subjects, haha. Cover photo by Jerry Silfwer ( Prints / Instagram ).

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy. What comes after social media?

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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. It also allows for pitching through the platform, which checks off distribution. PR tech mentions.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.