Stern + Associates

DECEMBER 20, 2022

The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations. Increased importance of influencer marketing: Influencer marketing has been on the rise for a few years now, and we expect to see this trend continue in 2023.

Social Media 62

Social Media Marketing Media Analytics 62

Buzzstream

DECEMBER 28, 2023

So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. This tool analyzes data across various platforms to spot these growing trends and allows you to ideate content around these trending topics.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. This tool analyzes data across various platforms to spot these growing trends and allows you to ideate content around these trending topics.

Tools 71

Tools Blogging Pitching Google 71

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Get Prospect syncs up with your LinkedIn to help find contacts’ email addresses. PRs can use this data to capitalize on trending topics and sometimes even newsjacking.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Get Prospect syncs up with your LinkedIn to help find contacts’ email addresses. PRs can use this data to capitalize on trending topics and sometimes even newsjacking.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. This tool analyzes data across various platforms to spot these growing trends and allows you to ideate content around these trending topics.

Tools 62

Tools Blogging Pitching Google 62

Onclusive

MAY 10, 2018

“This free, social CRM tool plugs right into your Gmail and provides a photo of your contact, an overview of their LinkedIn profile, company, title, location, Twitter, and connections you have in common,” she says. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.”

Storytelling 230

Storytelling Technology Tools Infographics 230

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Identifying trends and patterns through data using search-based analytical tools like Explorazor allows for informed decisions, leading to improved content quality and more targeted, relevant pieces.

Engineering 99

Engineering Writing Mobile SEO 99

ImPRessions - Crenshaw Communications

JULY 18, 2017

For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. For example, Trulia interviewed homeowners on “home ownership regrets” and found, somewhat unexpectedly in the era of the “tiny home trend,” that over 33% of homeowners wish they had gone with a bigger purchase.

Survey 136

Survey How To Construction Data 136

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. The key is to stand out from the crowd with trend outlooks and forecasts. Take survey results and post to Twitter and LinkedIn. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. Staying on top of the latest trends is one part of the equation. the importance of online reputation management. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

AUGUST 5, 2016

They dig through LinkedIn and blogs for experts and sources. LinkedIn news consumers are more likely to be high earners and college educated. LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. For brands with large audiences, sharing news releases and editorial content alongside scientific research, employee spotlights and industry trends can be a great way to connect. Amplify your news across social channels.

Local 80

Local Storytelling Infographics Resources 80

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick. You can connect with her on LinkedIn.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Landis PR

AUGUST 23, 2021

What types of stories, trends or issues are on your radar now? . I also think it’s wacky when I get asked to publish an infographic. Feel free to comment below, connect with Marina via LinkedIn or tweet her @ MarinaMayer. Marina Mayer is the editor-in-chief at Food Logistics and Supply & Demand Chain Executive.

Meeting 69

Meeting Media B2B Transportation 69

Critical Mention

APRIL 24, 2020

You can also tailor your posts to discuss trends or events that are timely to your audience. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Most importantly, your post should be directed toward a defined targeted audience. Share Tweet Share.

Infographics 103

Infographics Radio Instagram Sports 103

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. “The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. How can they do that?

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. I spoke to Rebecca Moss about her strategy and she explains, “Everyone was bingeing Bridgerton over Christmas and I knew that I wanted to do something around the trend. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

JULY 15, 2020

Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

PR Fuel

JUNE 5, 2020

Here are some examples of when to craft a press release: Notifying the media about an upcoming event Promoting a new product or service Sharing important information such as a change in management Announcing proprietary products and services Sharing data or trends of a specific industry And more.

How To 98

How To Ethics SEO Guidelines 98

PR 20/20

FEBRUARY 7, 2023

If a buyer's pain point is a messy, antiquated CMS (content management system), the following LinkedIn post might catch their attention. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists. Expert Quote Requests Who is it best for?

Examples 133

Examples Software Pitching Tools 133

Sword and the Script

FEBRUARY 3, 2018

The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. Today it’s known as The Sophisticated Marketer’s Guide to LinkedIn. If you enjoyed this post, you might also like: 3 Tips for Effective Infographics: Data, Design and Distribution [UML].

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

PRSay

MARCH 9, 2018

Once you have produced the content like a video, blog, infographic or photo montage, choose a syndication site that works best for your needs and budget. But there are also “free” syndication platforms such as Medium, LinkedIn Pulse, Buzzfeed and Slideshare, where republishing content is welcomed. Sound daunting?

Infographics 101

Infographics Fashion Advertising Advertising 101

Cision

JUNE 2, 2017

Cool infographics. Deep learning technology that is woven into Facebook’s suggestions, Newsfeed algorithms, and trending topics. LinkedIn uses “AI” to provide better job matching between business and candidate. This started with researching what content was really successful and who was successful at this.

How To 198

How To Real Estate Web Case Study 198

5W PR

OCTOBER 9, 2017

Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. UnifiedSocial.com offers this great infographic on driving social success via mobile. LinkedIn: [link]. 2 – Identify Your Brand Voice.

Social Media 112

Social Media Media Mobile Pinterest 112

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. Readwrite ( @RWW ): Insightful views on the latest tech trends. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

FEBRUARY 29, 2020

Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” 3) Long-form wins in data analysis of 40,000 “most-shared” posts by BuzzSumo and LinkedIn. “A 5 Years of Blogging Statistics, Data and Trends. * * *. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 83

Financial Industry Report Insurance 83

Waxing UnLyrical

JANUARY 17, 2019

Do you have access to de-identified data within your product that could point to an industry trend? These results can be used for a press release, infographic, social media post and media relations outreach. ’ Heather can be reached via Twitter , LinkedIn and heatherc@rae-communications.com.

Leadership 81

Leadership Survey Education Exercises 81

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Infographic via 99firms.com. You can find Alex on LinkedIn here. Guest post by Alex Slichnyi. Posting a well-designed Story could be more effective than a regular feed post. Image: NeONBRAND via Unsplash, CC0.

Instagram 63

Instagram Marketing Viral Airlines 63

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Proactive Report

DECEMBER 24, 2015

Keep an eye on the trends and statistics. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Anything else is reactive – it’s “spaghetti against the wall.” Your research should have let you know what kind of content your audience prefers and responds to.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Keep an eye on the trends and statistics. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Anything else is reactive – it’s “spaghetti against the wall.” Your research should have let you know what kind of content your audience prefers and responds to.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Keep an eye on the trends and statistics. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Anything else is reactive – it’s “spaghetti against the wall.” Your research should have let you know what kind of content your audience prefers and responds to.

Digital PR 100

Digital PR Analytics SEO Measurement 100

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Despite the profound value of digital, a pain point for many organizations is staying on top of trends. “We Internal teaching can win you a buy-in.

Strategy 60

Strategy Communications Case Study Data 60