Prohibition

APRIL 13, 2023

For example, you can use interviews from your videos to create a podcast series that focuses on expert insights. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement. Convert To Infographics Infographics are an effective way to share information visually.

Video 62

Video Infographics Social Media Instagram 62

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Communications 383

Communications Tools Google Resources 383

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). Interview a customer. I want you to make a calendar of 30 days and make a list of things like, a tip, interview a client, interview an expert in your industry, a holiday, and there could be several holidays in that month.

How To 130

How To Video Interviews YouTube 130

Cision

APRIL 15, 2015

Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. If you’re announcing media coverage, share the video interview. Use simplistic imagery.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Growing Competition.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Download the report! Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Cision

NOVEMBER 25, 2015

Interviews. This is a fantastic tool to get email sign-ups, as well as to support a certain type of customer with a specific problem. Infographics. Infographics , which visually interpret data, appeal to visual learners. Interview someone at a conference. Here are some ideas for post styles: How-to.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

PR 20/20

FEBRUARY 7, 2023

Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Infographics are also easy to save and share, making them more accessible for buyers to reference again and again. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Cision

DECEMBER 28, 2017

It’s a great tool to make sure that a valuable post doesn’t just sit on the shelf. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. May: Automate Shares of Older Content. June: Plan Around Product Launches. Instead, use it to fuel your content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation.

Video 149

Video Case Study Agriculture B2B 149

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Download the report! Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage. The mission statement and goals for the company’s future. • Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Reputation Us

JANUARY 19, 2017

Infographic. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. National Geographic even has a book to share their use of infographics over the past several decades. National Geographic even has a book to share their use of infographics over the past several decades.

Report 60

Report Infographics Video Financial 60

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. With this tool, you can roughly project the expected media coverage before making the investment in a given news release.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

ISEBOX

SEPTEMBER 29, 2016

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics.

Infographics 70

Infographics Comparison Energy Video 70

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. Finding new ways to express your message and connect with your audience, such as visuals like infographics or vlogs, can help elevate your brand from the competition.

Financial 168

Financial Infographics Pitching Consumer 168

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Monitoring and Analytics Implement tools to monitor media coverage, social media mentions, and other relevant metrics. This could include blog posts, whitepapers, case studies, and infographics.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

MARCH 22, 2019

Images, infographics, GIFs, and interactive videos can breathe new life into your content. For example, repurposing your content into an infographic or video is a great way to reach different audiences on all of your social channels, as the platforms require distinct ways to present content. Incorporate visual elements.

Social Media 62

Social Media eBook Infographics Media 62

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Social media: impressions and (new) followers, using tools like Twitter Analytics and Facebook Insights. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

Social Media 118

Social Media Study Blogging Company 118

PR in High Definition

AUGUST 25, 2017

For example, if you have a byline attributed to a member of staff, that can be posted to their personal LinkedIn account via the publishing tool. When it comes to sharing media, the best tool at your disposal is your workforce. Something simple like a photograph works, or even an infographic.

How To 54

How To Media Infographics LinkedIn 54

Buzzstream

JUNE 5, 2024

Next are two examples of search-driven keywords related to tools that are pitchable for coverage and can serve as bottom-funnel lead generators for companies. Pinrose’s Fragrance Quiz Strategy: Building a pitchable interactive tool that serves as a bottom-funnel, keyword-driven asset. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Burrelles Fresh Ideas

JUNE 27, 2023

Why press releases are still important While the media landscape continues to evolve, press releases remain a valuable tool for public relations professionals. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

5W PR

AUGUST 12, 2020

Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Alternatively, healthcare PR teams can release a behind-the-scenes interview that gives readers an opportunity to learn from healthcare experts in a company.

Healthcare 88

Healthcare Strategy Communications Policies 88

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews. They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What to do instead: Focus groups are an excellent qualitative research tool which can complement buyer personas.

How To 120

How To Tools Exercises Viral 120

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. General Mills also produces a video overview and blog each year, with an audio interview this year as well.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PRSay

JUNE 11, 2021

During the height of the pandemic, we received an unprecedented number of incoming media requests for interviews with our experts from top media outlets including The New York Times , The Wall Street Journal , The Washington Post , The Baltimore Sun , BBC, CNN, C-SPAN, NPR, ABC News, NBC News, CBS Evening News, Fox News and others.

Publicity 158

Publicity Social Media Report Fashion 158

5W PR

JUNE 25, 2018

For instance, digital tools like Google analytics can help PR agents to track customer responses to certain pieces of content and adjust future strategies accordingly. For instance, PR companies might interview different members of a business about a certain topic or transform a recent article into video piece or infographic.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. When you can, offer high resolution photos, videos or infographics. The quotes pique far more interest around our guests and their interviews. For my podcast, Women Worldwide.

Creativity 100

Creativity Pitching Writing Conference 100

PR Fuel

JANUARY 10, 2021

A press release is an essential tool for any business. Many journalists like to read press releases with infographics or videos, so include them here. Conduct an interview with important people, and include quotes that will grab the reader’s attention. Any press is good press. You need to write a strong release.

Writing 61

Writing Infographics Video Interviews 61

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. For example, Trulia interviewed homeowners on “home ownership regrets” and found, somewhat unexpectedly in the era of the “tiny home trend,” that over 33% of homeowners wish they had gone with a bigger purchase. Also important?

Survey 136

Survey How To Construction Data 136

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert.

How To 48

How To Media Print Real Estate 48

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

PR Conversations

JULY 5, 2017

They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Noticed an interview with the rival’s CEO in a well-known magazine? Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63