Onclusive

FEBRUARY 22, 2018

Mika: PR is a powerful tool that most people don’t respect or understand until they implement PR into their strategy and budget. The post AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh appeared first on AirPR. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

The Stalwart Blog

MARCH 5, 2020

Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals. Interviewer: The Ph.D., Interviewer: The Ph.D., Flexible Work Solutions.

Interviews 107

Interviews Video Communications Leadership 107

ImPRessions - Crenshaw Communications

APRIL 3, 2018

McGuire recognizes the draft as public event offering plenty of PR opportunity – including a chance for Tidwell to massage his poor image with a “walk-through” – an apology tour of light TV interviews. The post Hidden PR Tools In Top Movies appeared first on Crenshaw Communications. Lesson learned!

Tools 170

Tools Government Crisis Public Affairs 170

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The tools and platforms have changed. In that way, Marketing hasn’t changed at all. Our approach has shifted.

Interviews 104

Interviews Content Marketing Writing Journalism 104

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. For example, if you’re promoting a B2B sales enablement tool, you’ll want to focus on sales podcasts and not marketing shows. This way they’ll feel comfortable on the day of the interview.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Here are 8 tech PR tools for a B2B thought leadership plan. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications. Stellar bylined content. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Stephen Waddington

AUGUST 14, 2018

Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. During the trip, we would talk about our tool. By Joanna Drabent Prowly’s beginnings are typical of a tech startup. To overcome our scepticism we created a bold campaign of our own to launch the product.

Tools 112

Tools Education Film Local 112

Communications Conversations

APRIL 30, 2019

And, if you listen to many in the influencer marketing “industry” you’ll hear a common refrain: you need to use XYZ tool. Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand.

Tools 111

Tools Twitter Local Pitching 111

Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” The company has long provided broadcast monitoring tools, which are often embedded as white label solutions for other media monitoring vendors. SocialChorus redesigns FirstUp Studio.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 101

Interviews Publicity Technology Social Media 101

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Agility PR Solutions

MARCH 20, 2024

If you’re a communications specialist looking to advance or kick-start your career, your resume isn’t just a document; it’s a strategic communication tool. Consider it the initial pitch that can make or break your chance for an interview. So how do you ensure yours stands out?

Communications 110

Communications Interviews Pitching Tools 110

The Proactive Report

DECEMBER 9, 2022

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them.

Analytics 246

Analytics YouTube Analysis Data 246

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. This post and a new feature on insight tool BuzzSumo holds a lot of the answers!

Tools 136

Tools Publicity SEO Measurement 136

Flack's Revenge

JANUARY 25, 2023

She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value. Here is a link to the audio on Spotify , and you can watch the interview on Fusion PR’s YouTube channel. It was great chatting with her.

Case Study 156

Case Study YouTube Measurement Interviews 156

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . It pays to think beyond only media interviews and coverage. . The ROI may not happen overnight. .

Agency 353

Agency Interviews Pitching Retail 353

The Proactive Report

JUNE 30, 2015

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Tech Tools. The eMarketer article suggests that tech tools are the answer to this problem. Could there be a correlation here?

Tools 100

Tools Strategy Content Marketing Measurement 100

Rock the Status Quo

DECEMBER 11, 2014

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line.

Interviews 174

Interviews Real Estate Media Pitching 174

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. Investing in tools that make for good visuals is your responsibility as a PR person.”.

Interviews 71

Interviews Skype Radio Pitching 71

Onclusive

APRIL 12, 2018

We must continually apply new technology tools and a data-driven approach to verifying maximum influence. The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR. Whether a reporter, analyst, author, trade association, academic, consultant, etc.,

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. The tools and platforms have changed. In that way, Marketing hasn’t changed at all. Our approach has shifted.

Interviews 60

Interviews Content Marketing Writing Journalism 60

PR 20/20

OCTOBER 11, 2018

The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews.

Analysis 156

Analysis B2B Interviews Tools 156

Journalistics

SEPTEMBER 9, 2021

This got me thinking… what other PR tools are out there that people have never heard of? HARO is a FREE service (recently purchased by Vocus) that emails you three times each weekday with information on journalists looking for sources to interview. MediaSync: mBLAST just launched a FREE media list service called MediaSync.

Tools 52

Tools Engineering Interviews Social Media 52

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. Interviews are great, but info and photos are vital. Any pet peeves with PR people?

Meeting 103

Meeting Media Journalism Interviews 103

NewsWhip

MAY 20, 2024

The report is built from interviews conducted by Stephen with senior communications practitioners working in large international companies across Europe, the UK, and the US, including the likes of Accenture, BP, Lloyds Banking Group, Paypal, Under Armour, and more.

Corporate 78

Corporate Banking Internal International 78

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR The PR job of has never been more challenging.

Software 156

Software Tools Technology Resources 156

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. A call from Maja puts you on your wits but her contribution to the industry makes it a better place.

Interviews 115

Interviews Agency Industry Measurement 115

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Platforms like Cision or Muck Rack are great tools for collecting emails and researching new journalists, but in the current media landscape, information may not be updated as quickly in these databases. Over the years, PR people have learned that not every pitch will generate immediate interview opportunities. Media moves on Twitter.

Agency 310

Agency B2B B2C Pitching 310

PR for Anyone

FEBRUARY 15, 2023

It’s a month’s worth of tips and tools to make it easy for you to just start implementing. Offer to set up an interview with a subject matter expert. Here you go! I’ve put together 31 tips to pitch the media! No more excuses! Use this list to make 2023 the year you go from Established to Known™ 1. You’re the one!

Pitching 130

Pitching Media Interviews Video 130

NewsWhip

FEBRUARY 6, 2024

and comprises a set of interviews done by founder and managing partner Stephen Waddington. Through interviews with senior communicators at organizations including Adobe, BP, Oracle, and Paypal, Stephen has uncovered some fresh insights, especially regarding companies taking a stand on societal issues.

Report 78

Report Publicity Interviews Corporate 78

5W PR

JANUARY 3, 2024

Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online. Data-driven insights Leverage data analytics tools to gain insights into consumer preferences, sentiment, and engagement. Interactive and immersive PR Incorporate technology to create virtual experiences.

Product Launch 78

Product Launch Consumer Community Interviews 78

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively. Quantifying adoption of levels AI tools The study found that up to 40% of public relations tasks now utilise AI assistance to some degree.

Publicity 127

Publicity Ethics Government Policies 127

PR in High Definition

FEBRUARY 19, 2015

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications.

Film 48

Film Interviews Video Digital PR 48

Flack's Revenge

JULY 28, 2020

I first met Mitchell when we were both on a panel at Neal Schaffer’s and Brian Mahony’s Social Tools Summit (by the way Neal has a new book on influencer marketing that you should check out ). We kept in touch and Mitchell recently invited me to do a live video interview. I quickly and graciously accepted.

Brand 177

Brand Branding Interviews Video 177

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

A visible leader is an engaged leader Eleanor Hawkins of Axios highlights the growing prominence of CEOs in the Fortune 100, noting their heightened presence across social media platforms and in long-form media interviews. CEOs have a key role as conduits to various stakeholders, including shareholders, employees, and the press.

Corporate 182

Corporate Analysis Reputation Trends 182

Contently - Strategy

OCTOBER 18, 2022

For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews. Audience Intelligence (AI) Tools.

B2B 137

B2B Company Survey Enterprise 137