Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. This is post 1 of our 5-part #CreativePR blog series.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. I specialize in guest post writing and noticed that your site doesn’t rank for [keyword] while your competitor [competitor site name] does. If you’re interested, I can write this article for you.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Press releases are announcements.

Examples 62

Examples Product Launch Data Report 62

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. How can content teams ensure they use the right tools and access the right talent to have the biggest impact? But what do our peers think? Or, more importantly, our bosses?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. Finding new ways to express your message and connect with your audience, such as visuals like infographics or vlogs, can help elevate your brand from the competition.

Financial 168

Financial Infographics Pitching Consumer 168

Cision

NOVEMBER 25, 2015

If you’ve got the knowledge to write a 2,000-word post and have it be useful and informative, by all means, write one or two of these posts a month. Also diversify the types of posts you write. Interviews. Infographics. Infographics , which visually interpret data, appeal to visual learners. Product reviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What to do instead: Focus groups are an excellent qualitative research tool which can complement buyer personas.

How To 120

How To Tools Exercises Viral 120

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. You can also invest in some tools to help create and schedule your content. None of that is strictly necessary, however.

Publicity 63

Publicity Small Business Advertising Advertising 63

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Contently - Strategy

SEPTEMBER 21, 2018

going rate for an article that doesn’t require a ton of research or interviews starts at about $400. Visual assets like infographics are more expensive.) Using too many tools. But using the wrong tools can cripple smaller content marketing teams.

Content Marketing 111

Content Marketing Print Analysis Data 111

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. With this tool, you can roughly project the expected media coverage before making the investment in a given news release.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. But how do you ensure the success of a given survey? Also important?

Survey 136

Survey How To Construction Data 136

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

Social Media 119

Social Media Study Blogging Company 119

5W PR

JUNE 25, 2018

Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. For instance, digital tools like Google analytics can help PR agents to track customer responses to certain pieces of content and adjust future strategies accordingly. Optimize PR Content. Hack the Press.

Content Marketing 60

Content Marketing Infographics Google SEO 60

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. We tune into these podcasts: Conversion Cast ( @ConversionCast ): Led by Tim Paige ( @TimThePaige ), senior conversion editor at Leadpages ( @Leadpages ), Conversion Cast interviews one company per episode about a specific tactic they used to improve website conversions.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

DECEMBER 19, 2016

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. It’s a great tool to make sure that a valuable post doesn’t just sit on the shelf. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR Conversations

JULY 5, 2017

They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Noticed an interview with the rival’s CEO in a well-known magazine? Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Reputation 63

Beyond PR

MAY 12, 2016

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Offer different tools for different goals.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Slack Chat Groups - Is your company on the new internal collaboration tool Slack? Here's how: 33 Content Marketing Promotion Ideas. Insider Tip: There is relatively new lead generation capability on Slideshare.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

JULY 6, 2013

If a story breaks tonight, that’s relevant to the business you’re in, how easy would it be for you to line your experts up for interviews tonight or first thing in the morning? Copywriter – one of the people above should be able to write the words you need to communicate.

Marketing 52

Marketing Community Trends Case Study 52

PR Fuel

JANUARY 10, 2021

A press release is an essential tool for any business. You need to write a strong release. One important skill you need to know is writing a good length of a press release. You should write for a broad effect to catch the journalist’s attention. Writing Too Much. You can write a blog post or give a speech.

Writing 61

Writing Infographics Video Interviews 61

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Raf recently also got interviewed about this in the Wag The Dog Podcast. Writing a blog post? For example: writing a blog post. One of the most effective, however, is the Post-up technique. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

Buzzstream

JUNE 5, 2024

Next are two examples of search-driven keywords related to tools that are pitchable for coverage and can serve as bottom-funnel lead generators for companies. Pinrose’s Fragrance Quiz Strategy: Building a pitchable interactive tool that serves as a bottom-funnel, keyword-driven asset. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

ISEBOX

SEPTEMBER 29, 2016

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. THE WELL WRITTEN PRESS RELEASE #3: WRITE FOR PERSONAS.

Infographics 70

Infographics Comparison Energy Video 70

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Write, Tell and Show Your Sustainability Story. It’s easy to cast too wide a net and lose focus.”.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Critical Mention

MARCH 22, 2019

Images, infographics, GIFs, and interactive videos can breathe new life into your content. For example, repurposing your content into an infographic or video is a great way to reach different audiences on all of your social channels, as the platforms require distinct ways to present content. Incorporate visual elements.

Social Media 62

Social Media eBook Infographics Media 62

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? Is your spokesperson experienced in doing interviews for podcasts or via Periscope? of journalists find expert interviews and products to review valuable.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? Is your spokesperson experienced in doing interviews for podcasts or via Periscope? of journalists find expert interviews and products to review valuable.

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Database tool may have taken the place of media directories but I’d urge you to start by doing your own desk research.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews. They’re ceding the field to marketing.”

Pitching 86

Pitching Survey System Technology 86

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. ” To many, injecting a CTA into a piece of writing is to sully the art form. But increasingly, CTAs are looking like useful tools for the MSM.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Sword and the Script

NOVEMBER 29, 2016

This is a sure-fire path to fail in content marketing, and a central theme of a piece by the analyst firm Gartner on content marketing , stemming from an interview with Joe Pulizzi of the Content Marketing Institute. Re-write white papers as long form contributed articles. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

OCTOBER 26, 2015

Think of what you’re asking for,” Petersen writes in her post. Notes Petersen, “Look, the Star Tribune provides you with content online, and you’re asking to see that content both for free and without advertising. So the Star Tribune has no way to make money. Quality content at no cost.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48