PR Fuel

AUGUST 26, 2021

Without a content marketing strategy, you could miss a chance to reach customers. Instead, you can expand your reach and maximize business growth with press release distribution. On the fence about creating press releases for your business? Keep reading to discover how a well-structured press release can boost business growth.

Engineering 105

Engineering SEO Consumer Content Marketing 105

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines.

SEO 93

SEO Strategy Google Engineering 93

Solo PR Pro

NOVEMBER 10, 2020

Have you ever asked your lawyer to guarantee the outcome of a legal proceeding? I’m guessing no because you pay your lawyer to provide legal advice and represent you as a trusted and experienced counselor, but you know that the judge is really the decision-maker. So why ask your PR team to guarantee media results?

Communications 99

Communications Comparison Exercises Interviews 99

PR Fuel

MAY 31, 2022

Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. A press release can help you battle negative publicity. It also establishes a relationship with the media.

Crisis Management 89

Crisis Management Crisis Local System 89

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Why Build Your Own Media List? Curating your media list solves this.

Construction 62

Construction How To Media Google 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

MARCH 17, 2017

This week, Crosby sat down with me to discuss celebrating greatness in a difficult industry, separating your work from your personal value, and staying top of mind by doing things worth talking about. I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies).

Fashion 227

Fashion Travel Interviews Instagram 227

Landis PR

FEBRUARY 27, 2023

What is more, our social world has changed a lot. In this state, many people fall into social bubbles and information streams that are incredibly narrow and, at times, toxic. They used frameworks, such as “personas,” describing customers’ interests, age, income, location, preferred media, and how they act in certain situations.

Communications 52

Communications Education Google Corporate 52

Buzzstream

DECEMBER 1, 2023

Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 62

Examples Software Pitching Tools 62

Cision

APRIL 29, 2016

When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. Public perception of your brand matters. And with the far-reaching adoption of social media today, brands can be made or marred in seconds. So, double up on your content marketing efforts.

Publicity 120

Publicity Mobile Ethics Social Media 120

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers.

Reputation 62

Reputation Company Engineering Banking 62

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177

How To Guidelines Content Marketing Video 177

Buzzstream

MARCH 31, 2020

It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . The example outreach email he shared was an example of how things shouldn’t be done. . The question then, over five years later, how should it be done?

SEO 124

SEO Google Hotels Strategy 124

Sword and the Script

DECEMBER 1, 2020

“PRophet” says it has analyzed millions of stories from thousands of reporters to produce the probability of a journalist covering your story. More recently, and since I started doing these monthly summaries of PR technology news nineteen months ago, I’ve seen this story at least twice. That’s how the new U.S.

Pitching 84

Pitching Report Tools Software 84

PR Fuel

JULY 8, 2021

Are you struggling to reach your customers online? You might want to update your search engine optimization (SEO) strategy. If you’re not using press release distribution, you’re missing a chance to boost your ranking. A higher search engine ranking can position you in front of more customers.

SEO 105

SEO Engineering Google Consumer 105

Buzzstream

FEBRUARY 1, 2024

If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. The less spam we put out, the more our outreach gets ignored, making it harder for ourselves in the long run. Any way you can connect to your target, the better your chances of getting them to take action.

Pitching 87

Pitching Infographics Survey Resources 87

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Imagine you’re walking into your local shopping mall and you have the choice of going through two doors.

Corporate 116

Corporate Retail Policies Employee 116

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. Press releases can help you reach a broad audience of potential customers. You can boost brand awareness, highlight your value, and draw in leads. It’s not enough to learn how to write a press release, though.

Guidelines 80

Guidelines SEO Social Media Engineering 80

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Truescope is an Australian-based startup focused on media monitoring. Seems to me there’s a lot of overlap between Talkwalker and Meltwater.

Software 78

Software Case Study Technology Tools 78

Cision

JULY 8, 2015

We’ve passed the mid-year mark, prompting many to reassess goals, strategies and dreams. But how can you make improvements and advance your career, organization or cause if don’t know where to start? Take a step back and reflect on your personal experiences, accomplishments and struggles. What about brands?

Skype 120

Skype Conference Leadership Big Data 120

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? In a recent article, it was stated that “a crisis has an impact of 10 times greater than a positive message or an idea.”. With the above data point in mind, how would your audience react if one of your users gets hurt using one of your products?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Rock the Status Quo

JANUARY 13, 2015

TEN YEARS of social media growth, experimentation and learning. That’s longer than most of us realize. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. How do we find prospects?

Social Media 100

Social Media Media Facebook B2B 100

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Staking out a position on a high-profile issue is a time-honored public relations strategy. But in today’s divided social and political culture, is it always a good idea? more likely to buy from a company that shares their opinions and are 8.4% Studies show that Americans are 8.1% Millennials Rewards Principled Brands.

Brand 120

Brand Branding Corporate Study 120

PeakMetrics Insights

AUGUST 15, 2019

With the news cycle moving faster than ever, it’s become more and more difficult to get media attention. Gone are the days when sending an announcement to a press release wire and hoping for pickup was a viable strategy. Developing a strong owned-content strategy is crucial. Builds on Trends.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

With the news cycle moving faster than ever, it’s become more and more difficult to get media attention. Gone are the days when sending an announcement to a press release wire and hoping for pickup was a viable strategy. Developing a strong owned-content strategy is crucial. Builds on Trends.

Media 40

Media Viral SEO Engineering 40

Polaris

DECEMBER 14, 2014

If you’re younger than I am, you may not remember Tony. He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all. For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Rock the Status Quo

FEBRUARY 23, 2015

Here are a few you can download to your iPad or smartphone tonight to read as time allows. It fills up your brain with juicy little pieces of information that seem to pop out front-and-center right when you need them. Can’t get any closer to the source than that, right? Wondering what my favorite eBooks are?

eBook 100

eBook Digital PR Handbook Content Marketing 100

Mindful Marketing

JANUARY 29, 2023

” ChatGPT was either reluctant or unable to make moral decisions itself, but it could gather facts and offer alternatives that might help humans make their own moral judgments. However, it also made me wonder: Would ChatGPT be equally hesitant to provide help when people directly ask it to do something unseemly?

Ethics 98

Ethics Guidelines Fashion Transportation 98

Konnect Agency

MARCH 31, 2020

Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1 This applies both to traditional media, newsletter updates and social media programming. Try to be as transparent and direct as possible.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. Complainers jump on social media, because it brings audience to their voice.

Social Media 100

Social Media Media Customer Service Resources 100

Deirdre Breakenridge

MAY 16, 2017

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. About 10 years ago, professors conducted studies showing that Millennials had higher levels of narcissism than older generations. Want the full scoop?

Marketing 119

Marketing Fashion Technology Study 119

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Tell us a bit about your day-to-day and what’s changed since becoming the Associate Vice President at Finn Partners.

Pitching 64

Pitching Consumer How To Meeting 64

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. In this post, I’ll be sharing tips on how to win customer attention for keeps. So keep reading, but first: What is Social Listening? BlackBerry. Blockbuster.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Rock the Status Quo

DECEMBER 1, 2016

In social media, sometimes the tiniest of tweaks can make an incredible difference. Facebook tries to deliver relevant content, tailoring the feed of each user to see more of what they like, and less of what they aren’t interested in. When users spend more time on their wall, Facebook can show more ads and make more money.

Facebook 100

Facebook Banking Retail Local 100