Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Pitching 166

Pitching Storytelling Media Writing 166

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling. Keep Doing What Works. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Authentic Storytelling Project. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. A great example is this post on “engagement journalism.” Smart Blogger. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. ” 4.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. The internet and social platforms are key tools for storytelling, brand management and connection. But any AI tool requires human oversight, and the cost of a mistake is very high. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. The best non-fiction storytelling on the planet comes from journalists.

Journalism 60

Journalism Storytelling Exercises Fashion 60

OnePitch

APRIL 14, 2022

I’d encourage any technology brands interested in learning more about how social media can be used to amplify PR to reach out, as I know our social team would love to have a strategic conversation around this! We read that you are a strong B2B health writer and storyteller. How has your strength in writing helped propel your career?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Konnect Agency

AUGUST 9, 2019

Try a storytelling podcast like Imagined Life , or marketing and business talks from GaryVee. Take 15 minutes to reflect on your day in a journal or with a friend. Another helpful activity is to write down a few things you’re grateful for each night before going to bed. Looking for a place to start? Reflect on your day.

How To 40

How To Exercises Energy Storytelling 40

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve been very fortunate in my career to have been offered the opportunity to broaden my communication skills to other areas, such as speech writing and internal communications. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. Here’s how pros deal with it. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. Here’s how pros deal with it. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. In fact, storytelling compels users to convert more effectively. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Measurement Television 167

Beyond PR

MARCH 6, 2018

How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles . You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6

Strategy 67

Strategy How To B2C Content Marketing 67

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, How real-time marketing and PR works. Storytelling success stories. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

APRIL 28, 2016

Then, figure out how your brand can solve those problems. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. How do you think your background in journalism will help you in this new role? It’s all storytelling.

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” How do you help brands create communication that inspires action?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. How did you get your start in PR? Is your content driving results? Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Communications Conversations

DECEMBER 5, 2019

My background in journalism, public relations, communications and advocacy has been a great fit for this work. But one thing that ties into so many of my upcoming projects is storytelling. It strengthened my writing skills. I learned how to ask questions and get to the heart of a story.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Mindful Marketing

JUNE 15, 2015

The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. Here’s our Masters in Marketing interview with Drew – who can clearly remember how to tell and promote a good story!

Interviews 50

Interviews Marketing Financial Insurance 50

Polaris

DECEMBER 14, 2014

Favourite fiction published this year: Saving Simon: How a Rescue Donkey Taught Me the Meaning of Compassion by Jon Katz. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. It’s a cheat sheet on how to make someone care about what you’re saying. #4

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Q: What’s the biggest thing you need from PR pros? “If

Pitching 120

Pitching Policies Ethics Mobile 120

Stern + Associates

OCTOBER 17, 2017

“This Is Us,” NBC’s latest hit drama, The post How to Create a Brand Story with These Tips from TV’s “This Is Us” appeared first on Stern Strategy Group. I’m a sucker for a good story. One that surprises me. That makes me think and feel. That inspires and motivates. That sticks.

Brand 64

Brand Branding How To Groups 64

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut.

Fashion 40

Fashion Tourism Media Journalism 40

Solo PR Pro

JANUARY 7, 2019

Write concise content that could be read aloud in answer to a question. Find other keywords to explain and tag your topic, so it aligns with how people search for it. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics.

Trends 45

Trends Google Crisis Management Data 45

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. I am in awe of my nominee Tori Olker, a journalism major with a PR emphasis at the University of Mississippi.

Sports 0

Sports Leadership Internal International 0

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. 3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though. Wanna Subscribe? Shall We Tweet?

Conference 66

Conference Measurement Tourism Twitter 66