Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. If you do it right. You can register here.

Reputation 195

Reputation Automotive Brand Branding 195

PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. Paul of Ann Arbor, Mich.,

Writing 136

Writing Storytelling Reputation Social Media 136

Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Yet, even as PR practitioners, we find ourselves challenged with how best to write a story.

Storytelling 105

Storytelling Case Study Writing Creativity 105

PRSay

FEBRUARY 21, 2023

I don’t know how to get there, but I’m going to try.’” The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” I try to tell the story of what we’re doing, why we’re doing it and how we’re doing it,” he said. I thought, ‘I really like what they’re doing.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers. Consider all storytelling channels.

Storytelling 149

Storytelling Data Insurance Insurance 149

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. Here are four prominent “killers of clarity” that professionals should look out for, along with hints about their identity and how to recognize them.

Writing 147

Writing Storytelling Data Analysis 147

PRSay

APRIL 14, 2023

Join PRSA and Ann Wylie at “ How To Catch Your Readers With ChatGPT: Six Ways To Use AI To Become a Better Writer ” on May 18. Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Plus, those who used AI in writing produced better messages. without it.

How To 100

How To Writing Study Training 100

Contently - Strategy

JULY 21, 2021

As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy. How to find your muse. Yes, it really is.

How To 137

How To Creativity Storytelling Writing 137

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Absolutely!

Communications 182

Communications Sports Journalism Fashion 182

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Once the strategy is nailed down you’re ready to write the PR plan. The post How To Develop A Winning PR Strategy appeared first on Crenshaw Communications. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. Knowing how and when to draft a good press release is vital for today’s competitive digital market. Also, 88% of PR specialists report they feel the future is in digital storytelling. Writing a Press Release. How to End a Press Release.

How To 100

How To Writing Video Fashion 100

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Pitching 187

Pitching Storytelling Media Writing 187

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Put a Face to Your Characters.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e.,

Survey 60

Survey How To Storytelling Corporate 60

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. Content for a press and/or media kit.

Writing 52

Writing How To Local Examples 52

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Now let’s get to the nitty-gritty of writing a killer press release. Know Why You Are Writing. Become a Storyteller.

Writing 52

Writing Product Launch Storytelling Pitching 52

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. How can you help your audience win, even if it’s a small win?

eBook 219

eBook How To Writing Community 219

PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. I write about what matters to me — that I also think matters to other people.

Storytelling 60

Storytelling Writing Conference Radio 60

Cision

JUNE 14, 2017

While it’s important to know what types of stories are going to influence your audience, the first step is to understand how to tell a good story: with a beginning, middle and end. This is storytelling 101 — without these elements, you don’t have a story. Have a Beginning, Middle and End.

Storytelling 142

Storytelling Brand Branding Consumer 142

Public Relations Sydney

JUNE 9, 2015

This is where the art of storytelling comes in. Storytelling allows you […]. The post How to be an authentic storyteller appeared first on Public Relations Sydney. But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”.

Storytelling 40

Storytelling How To Reputation Marketing 40

Cision

MARCH 31, 2015

But how can you get started? “ A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. How to create them? Podcasts and the written word are also married.

Storytelling 120

Storytelling Mobile Video Viral 120

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Pitching 166

Pitching Storytelling Media Writing 166

Ishmael's Corner

OCTOBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post GE News Release Demonstrates How to “Gently” Throw the CEO Under the Bus appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. GE is one of them.

Case Study 91

Case Study Storytelling How To Leadership 91

Tough Sledding

DECEMBER 20, 2019

But I know I can’t give up writing. I know how to do this. In fact, before I joined Kent State, I was a PR professional and storyteller for 16 years. And while at Kent State, I trained students to become storytellers, most of whom have become successful PR professionals.

Storytelling 28

Storytelling Enterprise Travel Training 28

Cision

MAY 31, 2017

So how, then, can they spend hours binge-watching their favorite Netflix shows? And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Captivate, Then Maintain.

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Consumer Brand Branding How To 243

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Cision

AUGUST 13, 2015

Determining how to present your brand and who you will target can quickly help brands decide what advice, tips or trends are worthy of pursuing. Learn how to successfully use Instagram to tell your brand’s story with these five tips. Successful storytelling results from setting a tone and maintaining it throughout your posts.

Instagram 120

Instagram How To Trends Storytelling 120

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. ” 4.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Ishmael's Corner

NOVEMBER 13, 2018

The Art Of Storytelling In Business Communications And Public Relations. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain. Techniques For Effective Business Communications. The news release resembles a cockroach. A couple of years ago.more.

Storytelling 108

Storytelling Writing Communications Publicity 108

Ishmael's Corner

AUGUST 30, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Making a Cover Letter Count appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The former invite interviews, the latter the bin, yet both are born with.more.

Storytelling 169

Storytelling Interviews Communications Publicity 169

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips.

Publicity 111

Publicity Writing Guidelines Construction 111

ReimaginePR

NOVEMBER 13, 2014

They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. LIVE UNITED Storytelling Library aka: LUbrary. Like all good stories, writing them is just the first part. Dynamic Duo.

Brand 306

Brand Branding Storytelling Resources 306

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Ethical Voices

JUNE 12, 2023

The community also didn’t always know what was strategically sound or how to get media attention. I’m in the middle of working with a client where there are six messaging guides I have to write. I started off working for a member of Congress in New Jersey. That’s hard work, I will tell you. This is the problem.

Ethics 69

Ethics Storytelling Communications Training 69