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Deconstructing a Wall Street Journal Story on Innovation

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The Wall Street Journal challenged the use of the “i” word over ten years ago: “Businesses.more The post Deconstructing a Wall Street Journal Story on Innovation appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Trying to break into PR or Communications? Here are 5 transferable skills that you might already have

Remote PR Jobs

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. But on that resume, play up your writing experience and be ready to explain why it is relevant.


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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications


So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. They both are storytellers.

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Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto


While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

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S&T Live Recap: From the Marines to Johns Hopkins, a Communicator’s Storytelling Journey


The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism.

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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling.

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Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. This is high, high quality brand storytelling folks. Doesn’t that read like a novel?