Create shareable content: 5 Hollywood storytelling tips

PR Daily

Nobody likes writing posts or shooting videos that nobody ‘likes.’ Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum. Pressure is essential from a storytelling perspective.

Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. Sky writing.

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6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

How brand journalism is changing, according to TD Bank’s Chad Mitchell

PR Daily

The VP of corporate & public affairs and head of content & digital platforms for the Canada-based bank shares his secrets for brand journalism in 2022. You can trace the evolution of the modern brand journalism playbook through Chad Mitchell’s career. Brand Journalism

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

Survey 141

In the attention economy, writing still packs a punch

PR Daily

The greatest challenge facing brand storytellers and content creators is the competition for audiences’ attention. Investing in writing. If you are relying more on alternative communication opportunities—webinars, email and other vehicles—writing becomes even more important. “You

Met museum removes Sackler name, communications areas CEOs value most, and Netflix launches brand journalism site

PR Daily

Netflix launches brand journalism site “Tudum”. Netflix says it will expand its editorial output with the launch of “Tudum,” a brand journalism website named after the sound that plays over the company’s logo when a user logs onto the streaming service.

15 ways to build and sustain daily writing momentum

PR Daily

Anyone who writes for a living knows that it can sometimes be a slog. Put your commitment to yourself in writing. When we write objectives on paper, we take them more seriously. Do yourself the favor of taking your own goal seriously enough to write it down.

Writing for a weary, worn-down workforce

PR Daily

Write for yourself, too. It’s good to stretch those writing muscles in new and different ways. As Natalie Proulx shares in The New York Times , “Writing can also be deeply therapeutic. Do these writing prompts spark any creative ideas for a new series or campaign?

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0, Here’s a good news story—and a not so good one—both broken by the news team at Blue Sky, the brand journalism site for the Pittsburgh International Airport.

5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI AI will be writing bestselling books by 2024,” she told more than 250 rapt listeners in the Mouse House, “but we can separate and elevate our stories by focusing on human empathy.”. Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s

Mark Ragan: Human-interest stories, crisp writing, and speechwriting among the top comms skills

PR Daily

The Ragan Communications owner offers guidance on career advancement, crisp writing, and how communicators can claim a more influential seat at the table during an interview with The Museum of PR. Good writing is edited conversation,” Ragan says.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

How to write great content that ranks for SEO

PR Daily

Writing for SEO remains somewhat of a mystery to many, despite the number of articles, webinars, Twitter chats and workshops available on the topic. If you follow the topic of writing for SEO (search engine optimization), you may see a lot of conflicting advice. Search Engine Journal.

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The Best Storytelling Posts of 2019

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day.

4 ways to electrify speeches through storytelling

PR Daily

Twain felt compelled to write letters of apology to his three victims. The radio commentator Paul Harvey was a master storyteller. The brilliant Canadian author and feared writing professor Douglas Glover says a story must have “desire and resistance”—that is, a character with a goal, and obstacles that thwart that goal. Whatever the journalism grads took from Krulwich’s speech, that’s one story I bet they will remember.

Why and how to embrace multimedia storytelling

PR Daily

According to Muck Rack’s 2019 State of Journalism Report , adding an image was a top method to get the attention of many reporters. Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence. Define your organization’s mission and vision from the beginning, because it will inform both your storytelling and your brand’s voice throughout all communications efforts. If you want storytelling efforts that carry emotion, shine a spotlight on your employees and drop the corporate speak.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling.

Similar to PR, Journalism Comes in Different Grades

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). Some of these folks are extraordinary. Others communicate with the finesse of a carnival barker.

A Colorado university’s robust storytelling turns heads

PR Daily

Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. The team at Metropolitan State University of Denver has struck a particularly rich vein of emotion-packed, newsworthy stories by committing to a robust brand journalism approach.

How brand journalism fills the void as media outlets dwindle

PR Daily

As they report company news, they write in a journalistic style, cite industry experts and emphasize facts over fluff. In addition to following recommended best practices of brand journalism , PR and corporate communications can study the following examples of exceptional brand journalism.

I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Brand journalism is the new PR

PR Daily

Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. Join us in these cities and learn how to combine lively storytelling and your organization’s voice to form brand journalism: January 22 - Charlotte, NC. See the full agenda for the Brand Journalism for Corporate Communicators Workshop here. Leave this workshop with the ability to: Write content that grabs every reader''s attention and holds it.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Jodi Gersh and Jen Nycz-Conner continued on a similar note while discussing the changing journalism world.

The Reason PR Fails Often Goes Back To Before the Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. The post The Reason PR Fails Often Goes Back To Before the Storytelling appeared first on Storytelling Techniques For Effective Business Communications. Journalism PR Storytelling interviewing techniques journalists interview tips PR fail PR storytelling

3 reasons why you should let us write your content

PR Daily

Ragan Communications and PR Daily have more than four decades of storytelling experience. The post 3 reasons why you should let us write your content appeared first on PR Daily. Brand Journalism Content Marketing Employee Engagement External Communications Internal Communications Leadership Communications Marketing PR Social Media Writing & Editing content content marketing corporate communications lead lead generation native advertising Ragan sponsored content

CUNY Meetup Showcases Journalism Startups

Flack's Revenge

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. Sadly, the content explosion has led to a cheapening of writing and reporting.

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Ragan Communications Chief Executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, says communicators should stop begging the media and instead become the media. Brand journalism is not a product pitch,” he says. “It

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. For those of you who write content for your company–when was the last time you actually spent time with the products or services you were writing about? This is high, high quality brand storytelling folks.

The Top 10 Storytelling Posts for 2016

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.

Journalists Offer Tips on Interviewing, a Key to Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. The post Journalists Offer Tips on Interviewing, a Key to Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project. ” write Karen Dietz and Lori L. 5 Tools Every PR Pro Should Be Using to Measure Storytelling Efforts.

The 7 Plots For PR Storytelling

ImPRessions - Crenshaw Communications

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. But with the growth of brand journalism and the influx of professional journalists into PR and communications, we need to not only find those stories, but to tell them at a high level.

How brand journalism boosts U. of Alberta’s visibility—and reputation

PR Daily

The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members. Look no further than the University of Alberta’s brand journalism site, folio , which hosts and posts robust reporting on a tantalizing array of topics related to science, tech, business, research and wellness. Folio is powered by a five-person newsroom that employs a straightforward storytelling style and a traditional journalistic structure.

Flawed Dot Connecting from Washington Post Correlates Rise of PR to the Fall of Journalism

Ishmael's Corner

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. And last year Pew put out the piece “ The Growing Pay Gap Between Journalism and Public Relations ” with number crunching that highlighted the pay disparity between the two professions.

Essential questions to ask about brand journalism

PR Daily

If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Vibrant, creative storytelling is a lot more fun than churning out bland press releases, drab copy and mind-numbing white papers. Will brand journalism help us tear them down? How do I convince my boss that brand journalism is the right way to go?

4 storytelling lessons from Pixar

PR Daily

Whether you’re shooting a company video or writing up a press release, one word sums up today’s communications: storytelling. This year Pixar, partnering with the online education provider Khan Academy, began offering a free video series on the art of storytelling. There are few organizations in the world that can claim more expertise when it comes to storytelling than Pixar,” TechCrunch noted. Still, a simple question lies at the heart of storytelling: “What if…?”

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. You’d think public relations pros and journalists would have a natural talent for storytelling. It seems making the leap is very difficult for many – even in journalism.

10 tips for building a community around your brand

PR Daily

Brand Journalism Branding Content Marketing Corporate Social Responsibility External Communications Marketing PR Industry Social Media Storytelling Writing & Editing