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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. They both are storytellers. Absolutely!

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3 Rewards to Reap From Brand Journalism

Cision

But how can you tell stories that will still generate leads and drive results? The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Build Awareness.

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How to Build Better Relationships with Journalists

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You know, we have other interests.

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4 Brands Running Successful Brand Journalism Programs

Cision

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper!

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S&T Live Recap: From the Marines to Johns Hopkins, a Communicator’s Storytelling Journey

PRSay

I don’t know how to get there, but I’m going to try.’” The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills.

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How to Use Multimedia For Better PR Campaigns

Cision

The Media Relies on Visual Storytelling. Multimedia is a crucial component to impactful modern-day journalism. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? The post How to Use Multimedia For Better PR Campaigns appeared first on Cision.

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