5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Underscore that the company puts user privacy first, sticks to the necessary guidelines, and fortifies user data like a bank vault.

Strategy 78

Strategy Privacy Financial Guidelines 78

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

Agency 93

Agency Trends Marketing Survey 93

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The issues drove headlines more broadly, across business and top-tier technology media. In fact, a quick scan of Google Trends shows us that consumer interest in CCPA is rising as we approach January — so media will follow. As the ad tech landscape has become more convoluted, SPO will be a top ad tech PR trend in the New Year.

Privacy 156

Privacy Advertising Advertising Data 156

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. And this year was no exception.

Pitching 95

Pitching Print Measurement Report 95

Shift Communications

DECEMBER 14, 2022

Citrix had a timely opportunity around the remote work trend. Heath: Everyone has a product, an app, some sort of technology. Through a ton of research, we uncovered out insight: choosing a technology platform is a battle. Citrix is an incredible company with these incredible technologies.

Community 78

Community B2B Social Media Video 78

Communications Conversations

AUGUST 27, 2019

Technology has changed communication behaviors, too. Emily’s comment says what I believe a lot of people are thinking: Then again, Debbie’s comment below sums up my thinking–and probably a large number of people under the age of 40: Thinking about my client work over the last few years, this is also a trend.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Deirdre Breakenridge

NOVEMBER 11, 2019

A growing trend is to ask listeners to call in to leave a question, which can be directly embedded into an episode. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Top Trends Affecting Today’s PR Professionals.

SEO 204

SEO Analytics Measurement B2B 204

Cision

DECEMBER 29, 2017

With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines.

Instagram 120

Instagram How To Guidelines Facebook 120

Cision

JUNE 22, 2017

I believe our future success will be accomplished by expanding our capabilities through investment in people and technologies. As more and more communicators look to boutique shops for innovative thinking as well as superior client service, MCS stands to benefit from these trends.

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

5W PR

JANUARY 16, 2020

The Cayman Islands Department of Tourism recognizes the natural beauty that draws tourists in, and instead of closing off those areas to protect them, they’ve put in regulations and guidelines so that the beauty can be enjoyed by all. Fly With Peace of Mind.

Airlines 133

Airlines Hotels Tourism Energy 133

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Provide guidelines and protocol to avoid big blunders and embrace the small errors. My first video on Periscope, Twitter’s live streaming app, was well received and exhilarating. Be willing to accept mistakes.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. Remember: the goal is to develop comprehensive, focused content that offers value to readers—not simply to cover a trending topic. Sign up for The Content Strategist newsletter to stay up-to-date on the latest trends in content marketing.

SEO 93

SEO Strategy Google Engineering 93

Business Wire

MARCH 7, 2017

Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met? You may need to use technology to track these metrics. This ensures you are able to establish and track the success of your program. Key questions to ask at the end of the program include: Were deadlines met? What was the amount and quality of leads?

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. More strategic questions arise due to changes in technology. More value placed on communications due to the pandemic and guidelines changing so quickly.”. Too many tasks and too many trends to follow.”.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 86

Industry Media Technology Employee 86

ImPRessions - Crenshaw Communications

APRIL 19, 2018

They will skillfully insert you into trending conversations within media and influencers. A good technology PR team will respond in short order to any emails or calls. For additional guidelines on what companies should expect from their agencies, see this earlier post. Don’t get ghosted. These are communications professionals.

Agency 136

Agency Guidelines Course Meeting 136

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 93

B2B Marketing Measurement Social Media 93

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

JUNE 24, 2018

But PR pros can follow some important guidelines for becoming an established voice in the PR world. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this.

Storytelling 106

Storytelling Technology Course Privacy 106

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Stay Updated Staying updated with the latest earnings call trends will ensure that you are an effective IR pro with cutting edge skills in the investor relations industry.

Conference 52

Conference Government Retail Analytics 52

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

A great example of a smart use of a trending word includes t-shirt companies that jumped all over the curious Presidential mistyped tweet – “covfefe.” Buzzwords seem endemic to all industries, but technology may be the worst offender. Use past success as a guideline. Lose the jargon. .

Pitching 136

Pitching Writing Journalism Guidelines 136

Shift Communications

OCTOBER 7, 2016

How it relates to PR: While in college studying PR, we are expected to follow the rules and stick to the given guidelines, much like William with his mother at the beginning of the movie. However, as you develop your skills in the PR field, taking the lead and changing the game can result in great rewards.

Guidelines 129

Guidelines Trends Industry Financial 129

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 88

Agency Energy Crisis Management Industry 88

Prohibition

JANUARY 17, 2022

Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). While some fear new technology and its influence on the world of PR, others embrace it. Consider the following guidelines for using social media in the event of a crisis: Assign roles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Critical Mention

JUNE 24, 2018

We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company. Along these lines, below we have some pointers to on how to fight this troubling trend. So, as a PR pro, how do you even begin to combat this phenomenon? We agree wholeheartedly!

Crisis 94

Crisis Guidelines Social Media Reputation 94

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Every review site offers different guidelines on this practice.

Small Business 74

Small Business Local Marketing Guidelines 74

Communications Conversations

FEBRUARY 6, 2019

Then, you add to the mix that almost 60% of all marketers are either unclear of VERY unclear about what current regulations and guidelines mean for influencer marketing. For the last three years, there’s one trend that I would say has been pervasive in social media circles: Video. I just wrote about this very trend.

Report 76

Report Analysis Video Instagram 76

Konnect Agency

APRIL 6, 2021

With limitations in place that required people to socialize within their household, hotels cut back on allowing guests stays As a result, boating and RVing became two of the best ways to travel while still following the CDC guidelines. Companies had to heavily rely on these software platforms to keep their businesses up and running.

Travel 52

Travel Film Guidelines Consumer 52

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. I push myself to stay ahead of trends for my students and it benefits my clients (and vice versa).

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

NOVEMBER 26, 2016

The hype cycle is a framework the organization applies to study emerging technology markets. We discussed the content marketing trough of disillusionment back in 2012 , as it relates to a marketing philosophy, however, rather than an emerging technology segment. Instead, brands have to also produce the desired content.

Brand 60

Brand Branding Content Marketing Film 60

MaccaPR

MAY 23, 2016

53 percent of Millennials would rather lose their sense of smell than their technology. Amelia went on to explain that by following a few tips, healthcare communicators can use digital technologies to help change people’s attitudes and bring about behavioral change. Mine Social Media for Public Health Trends. a decline in X).

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 192

Writing Communications Marketing B2B 192

Beyond PR

OCTOBER 18, 2016

It gives your followers a chance to interact with your brand, provides them with a larger spotlight the same way trending hashtags do and gamifies the whole experience. A technology company’s followers would love the new iWatch and a staffing agency knows their ‘soon to be interviewing’ audience could use a gift card for formal wear.

Twitter 40

Twitter How To Social Media Guidelines 40