Konnect Agency

APRIL 20, 2023

However, a new trend has emerged in the space in recent months, known as “deinfluencing.” Deinfluencing is a growing trend among influencers where they actively discourage their followers from making certain purchases, as a way to combat overconsumption. Why should we pay attention to the deinfluencing trend?

Trends 52

Trends Marketing Ethics Consumer 52

Prohibition

NOVEMBER 30, 2021

From platforms continuing to enhance e-commerce features, to stricter community guidelines – here are the latest updates in the world of social media. Marketers will be well aware of how strict Facebook ads already are with a breadth of guidelines already in place. To read last months post, click here. .

Social Media 62

Social Media Trends Pinterest Guidelines 62

Presspage

AUGUST 14, 2017

The following five trends will accelerate the change in practice of public relations: #1: Influencers are becoming increasingly more important A term that has been buzzing around this year, is influencer marketing. The biggest difficulty with this trend is engaging and interacting with influencers from a business point of view.

Trends 118

Trends Leadership Measurement B2C 118

Agility PR Solutions

MARCH 17, 2024

Along with powerful technology like AI comes powerful threats—especially with the haphazard manner that many companies rushed to deployment without guidelines or even real knowledge of the risks they were taking.

Guidelines 106

Guidelines Company Technology Trends 106

Onclusive

APRIL 22, 2021

A media monitoring solution: media monitoring will assist in crisis preparedness by identifying and surfacing negative trends and potential issues before they reach significant momentum. Prepare draft messages and content guidelines. Create and train a crisis response team. Navigating a crisis is not a solo race—it’s a team sport.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. The post The Top PR Trends For 2017 appeared first on Crenshaw Communications. The PR Industry Evolves Beyond Its Roots. PR is about generating influence. .

Trends 124

Trends SEO Leadership Print 124

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

NewsWhip

NOVEMBER 15, 2023

Introducing AI Digest The AI Digest is ideal for time-poor users who need to stay informed on the latest trends and topics of interest, or for those who want a high-level snapshot of evolving topics to grasp the newest trends and themes. Simple, right?

Guidelines 97

Guidelines Ethics Analysis Trends 97

Onclusive

NOVEMBER 8, 2023

PR people may also develop guidelines for interacting with the media or even social media. Trend Spotting PR pros have always had their finger on the pulse of what’s trending in the media. Media training is essential for anyone who will be in contact with or in the press.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

MARCH 26, 2024

Underscore that the company puts user privacy first, sticks to the necessary guidelines, and fortifies user data like a bank vault. Explore the landscape of current trends, tackle pressing challenges, and shine a light on our company’s deep-seated expertise.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Usually the piece must meet specific guidelines for word count, format, style, subject matter, and target audience. . If it’s an article about trends, it must contain a surprise factor and/or tell readers something they don’t already know. Here are some tips and tricks for landing bylined placements.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Onclusive

AUGUST 9, 2021

PR people may also develop guidelines for interacting with the media or even social media. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media. Media training is essential for anyone who will be in contact with or in the press. Executive Thought Leadership. Reputation Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Newsfile

DECEMBER 13, 2023

Identify current market trends for strategic IR planning in the [industry description] industry. Analyze investor communication trends for improved strategies for [company] [(company stock exchange: company stock ticker)]. Report on emerging regulatory trends in the [industry type] industry. Compose an update on ESG initiatives.

Financial 105

Financial Crisis Management Training Analysis 105

The Proactive Report

JANUARY 4, 2023

Google has a specific set of content guidelines that change regularly. The top trends to focus on for 2023 when it comes to your SEO strategy are “position zero” and “featured snippets.”. Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one.

Engineering 147

Engineering SEO Google Comparison 147

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

In fact, a quick scan of Google Trends shows us that consumer interest in CCPA is rising as we approach January — so media will follow. As the ad tech landscape has become more convoluted, SPO will be a top ad tech PR trend in the New Year. Adtech companies can make use of this trend. ACR data will be a key focus.

Privacy 156

Privacy Advertising Advertising Data 156

Remote PR Jobs

MARCH 22, 2022

Emerging Trends. Now that more individuals are choosing to work as solo PR practitioners, however, there are a few trends emerging: Turnover with your clients. You may have gotten a taste of your clients’ habits during the pandemic, but now is the time to reinforce some guidelines about expectations on both ends.

Employee 130

Employee Guidelines Meeting Trends 130

Shift Communications

JUNE 14, 2023

As PR people, we’re used to jumping on the news agenda , search trends and breaking technology discussions to insert clients’ voices across paid, earned, social and owned channels. Exaggerating claims There are also communications guidelines to consider.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

As PR people, we’re used to jumping on the news agenda , search trends and breaking technology discussions to insert clients’ voices across paid, earned, social and owned channels. Exaggerating claims There are also communications guidelines to consider.

Company 78

Company Strategy Marketing Technology 78

Agility PR Solutions

APRIL 8, 2020

SEO is critical to ensuring a business can be found online, which is more important than ever given recent social distancing guidelines closing physical stores. But according to new research from business news and how-to website The Manifest, just 30 percent of small businesses use search engine optimization.

SEO 148

SEO Strategy Guidelines Small Business 148

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 91

Agency Trends Marketing Survey 91

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. PRSSA Webinars. The New Rules of Marketing & PR. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Cision

OCTOBER 21, 2015

Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved. Stick to the Cycle. “A This rule of thumb has grown especially true in today’s social media-driven world.

Guidelines 120

Guidelines How To Writing Creativity 120

Communications Conversations

AUGUST 27, 2019

Emily’s comment says what I believe a lot of people are thinking: Then again, Debbie’s comment below sums up my thinking–and probably a large number of people under the age of 40: Thinking about my client work over the last few years, this is also a trend. Sensing a trend here? Again, broken ALL THE TIME!

Handbook 131

Handbook Guidelines Print LinkedIn 131

Buzzstream

MARCH 7, 2024

But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. Other versions of this have included definitional queries and “types of” or “trends” keywords. You can also get creative with this approach.

System 62

System Google Policies Guidelines 62

Prohibition

FEBRUARY 13, 2023

This has come about after the channel recently came under fire due to its content moderation, fuelling this community guidelines update. At Prohibition, we work with a range of brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Instagram 62

Instagram Social Media Twitter Media 62

Cision

DECEMBER 29, 2017

With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines.

Instagram 120

Instagram How To Guidelines Facebook 120

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing Goal 3: Keep your finger on the pulse of industry trends. While a marketer’s jobs is to market, a PR professional’s job is to see trends and future stories before they happen.

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

PRSay

MAY 10, 2018

First off, we wanted to know if the big trend in spending was having a trickle-down effect in how influencers were being paid. Furthering the trend in solely social influencer campaigns, 80 percent of influencers report an increase in requests for platform-specific campaigns. Guidelines plus creative freedom.

Brand 119

Brand Branding Guidelines Creativity 119

Onclusive

AUGUST 1, 2017

Because brand guidelines and messaging docs are great, but only if you know how to strategically push the limits every so often in an effort of revealing the soul behind the skin. In an ode to the brand, this week we’re sharing a few articles that help to liberate “the brand” from “the box” and even encourage breaking some rules.

Brand 231

Brand Branding Guidelines Journalism 231

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Allow employees to access social media sites, but have HR and marketing work together to develop a social media guideline policy.

Training 120

Training Employee Social Media Company 120

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. While some top tactics, like keyword stuffing, die out, the following trends are great to keep in mind when working on your site and creating the content provided within. Share Tweet Share.

SEO 80

SEO Strategy Engineering Mobile 80

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Though keep in mind, there are guidelines as to how many times one should post to their social channels. Understand How to Follow Social Media Trends.

Social Media 75

Social Media Marketing Media Instagram 75

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. You can also add PR events to your coverage trend charts, allowing you to highlight events and activities, such as email distributions or newswire releases, to give you and your stakeholders a better overview of the PR campaign and its results.

Pitching 95

Pitching Print Measurement Report 95

Shift Communications

DECEMBER 14, 2022

Citrix had a timely opportunity around the remote work trend. He saw the fun of it and the opportunity to do something fresh and different, so we broke the mold in a careful way, because Citrix has very particular brand guidelines and positioning. Give us the 1,000-foot view of the campaign.

Community 78

Community B2B Social Media Video 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 85

B2B Marketing Measurement Social Media 85

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62