Communications Conversations

AUGUST 27, 2019

Blog content from people with varying writing skills (this even applies to some “media “sites now). Heck, even the Wall Street Journal is saying “Yes, You Should Be Using Emojis at Work” (that was the actual headline!). And, those are just the major AP Style guidelines that most people should know!

Handbook 131

Handbook Guidelines Print LinkedIn 131

PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? aren’t using any particular style. You may get a reward in return.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it. That’s really true in environmental journalism in particular.

Ethics 89

Ethics Journalism Radio Television 89

Cision

AUGUST 11, 2016

I was the gaming reporter for the last 11 years covering the casino industry for the Las Vegas Review-Journal and dealing day-to-day with corporate communications folks from the various gaming companies. This position with Golden Entertainment allows me to utilize all the skills I’ve developed in the past few decades.

Corporate 0

Corporate Airlines Financial Journalism 0

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

JULY 26, 2022

But earned media isn’t entirely free: you still have to expend the time to research the publications, draft pitches, decide which journalists to target, and, if it’s a bylined article, write the piece once a pitch is accepted. You have to do most of that with paid media too, but with earned media, you get way more return on your investment.

Media 166

Media Pitching Agency Guidelines 166

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go I’m the Associate Dean for Research in the College of Journalism and Communications at UF. Go Gators! –

Ethics 91

Ethics How To Survey Interviews 91

Critical Mention

JANUARY 16, 2020

For example, if your organization has written an article titled Top 5 B2B Marketing Practices , it makes sense to add an internal link of a previously written resource of yours titled, B2B Strategy Guidelines. Write a Compelling Meta Description. Search Engine Journal. Google Support Search . Until next time! Critical Mention.

SEO 80

SEO Strategy Engineering Mobile 80

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 190

Writing Communications Marketing B2B 190

Stuart Bruce

MAY 29, 2016

I didn’t write or see the entries on my website, which was a work in progress, and wasn’t meant to go public.”. It’s even worse as it appears it was actually John Simpson’s own personal Twitter account that revealed the existence of the ‘unapproved’ site enabling the Daily Mail to write its exposé. The jury is still out on that one.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” Do you completely disagree and believe journalism ethics are alive and well today? Is there a separation between editorial and advertising?

Advertising 52

Advertising Advertising Ethics Conference 52

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. I, however, believe marketing teams would benefit from inviting at least one person from their public relations teams into the mix more regularly so they’re tapping into the power of PR intelligence.

Marketing 170

Marketing Measurement Trends B2B 170

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I started in the fall of 2000 and taught there for about three years. That was an excused absence.

Education 107

Education Course Nonprofit Resources 107

Prakkypedia

FEBRUARY 28, 2015

When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style by Strunk and White. It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. I don’t understand clauses.

Writing 60

Writing Guidelines Corporate Web 60

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. I could talk about it for hours. And years later I’m like, it was fascinating.

Ethics 105

Ethics Data Training Agency 105

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Jayme got this book in journalism school, using it extensively throughout her Chicago agency days when she was an “upstart whippersnapper.” 1 Neal Schaffer.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

MAY 20, 2015

They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. That said, be careful to check out each site’s guidelines. Lay the groundwork by building your presence online. Target the “big guns”.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Flatiron Communications

SEPTEMBER 30, 2015

Writing on the platform, Medium’s operations chief Andy Doyle noted: “This investment strengthens Medium for the foreseeable future and allows us to continue, heads down, running hard to fully realize our vision.” Yes, I’m fully aware of the tension that has long existed between the realms of PR and journalism.

Enterprise 28

Enterprise Comparison Guidelines Software 28

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies?

Agency 92

Agency Trends Marketing Survey 92

Waxing UnLyrical

NOVEMBER 10, 2010

It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. It’s a great way to exercise your writing muscles. So much of what we do revolves around good, if not great, writing. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

OnePitch

AUGUST 23, 2022

I have a chart where I write down like on a spreadsheet what brands have reached out to me and where I could see them for potential stories. I can see that being quite valuable because, oh, here’s Casey, who writes for various outlets, that can really help with various clients. So tell us how it looks in there. [00:03:39]

Pitching 97

Pitching Instagram Guidelines Writing 97

PR Fuel

SEPTEMBER 4, 2020

The American Psychological Association issues guidelines for citation in its style guide. Some disciplines have their own citation guidelines, though. While the AP stylebook doesn’t have its own citation guidelines, it may offer best practices for when to cite. How to Cite a Press Release in APA. It’s like other APA citations.

How To 64

How To Guidelines Case Study Examples 64

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Beyond PR

NOVEMBER 16, 2016

Success of your website and content is very much determined by how well you follow guideline updates released by Google and other search engines. Improve your site based on search engine guidelines, and always work to improve your writing, so you can continue to reap the benefits of page one visibility.

Engineering 40

Engineering Google SEO Guidelines 40

Beyond PR

MARCH 30, 2018

Now think of other tasks where AI could be put to work organizing work back schedules or even writing rough drafts of a press release based on your firm’s brand voice and guidelines. The Associated Press is already using AI to write earnings stories. Source : Automated Insights Associated Press Case Study .

Publicity 85

Publicity Training Technology Data 85

Beyond PR

OCTOBER 26, 2016

An award-winning journalist based in Chicago, Lou Carlozo spent 16 years with the Chicago Tribune, where he served as a syndicated weekly features columnist, writing coach, music editor and critic, and the creator of “The Recession Diaries.” Also, get to know the reporter as a flesh-and-blood person with a life outside of journalism.

Banking 40

Banking Ethics LinkedIn Financial 40

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Once you understand they need: Quotes from experts. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JANUARY 27, 2011

I write back, saying yes, I would like to do an interview with So-And-So. Sometimes, they could be writing/managing completely different properties. If the person writes for multiple, similar properties – that’s fine, mention them. Give with one hand and take with the other. And you know what?

Pitching 111

Pitching Facebook Interviews Twitter 111

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.

Construction 62

Construction How To Media Google 62

Cision

MAY 3, 2017

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”.

Brand 253

Brand Branding Government Ethics 253

Beyond PR

MAY 3, 2017

Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”.

Brand 55

Brand Branding Government Ethics 55

Stephen Waddington

DECEMBER 15, 2021

The PRCA has published guidelines to help communicators improve the accessibility of their communication. It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

MARCH 5, 2019

Get it in writing. This is why it’s smart to get the “agreement” in writing over email (“Can we chat off the record?”) And even after an exchange of emails, it’s best to reconfirm the off-the-record guidelines before speaking on the phone or in person. Keep in mind, an off-the-record agreement is not legally binding.

Guidelines 136

Guidelines Crisis Management Report Meeting 136

Beyond PR

MAY 3, 2018

Scott Simon of NPR reports, “Journalism is a dangerous trade in Russia. The truth is that journalism is a dangerous job, and reporters sometimes risk it all to bring the public stories that need to be told. The media need high-quality content from brands so they can write better news stories.

Brand 57

Brand Branding Government Ethics 57

Flack's Revenge

MAY 17, 2018

I thought about this while reading a NY Times story: When Spies Hack Journalism. Scott Shane writes: “The old rules say that if news organizations obtain material they deem both authentic and newsworthy, they should run it. By counting on American reporters to follow their usual rules, the Kremlin hacked American journalism.”.

Ethics 120

Ethics Banking Journalism Guidelines 120

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52