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The 22 Responsibilities of PR and What They Entail

Onclusive

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. PR people may also develop guidelines for interacting with the media or even social media. They may also be responsible for managing any outsourced content creators.

Training 195
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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I have a degree in broadcast news from West Virginia University.

Ethics 89
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PR Agency Life: What to Expect

Burrelles Fresh Ideas

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 88
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107
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We need to tell the hard truths – Ed Harrison

Ethical Voices

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. I could talk about it for hours. And years later I’m like, it was fascinating.

Ethics 105
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! They had to be younger than 30.

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Medium In Business Insider’s Cross-Hairs

Flatiron Communications

Writing on the platform, Medium’s operations chief Andy Doyle noted: “This investment strengthens Medium for the foreseeable future and allows us to continue, heads down, running hard to fully realize our vision.” Yes, I’m fully aware of the tension that has long existed between the realms of PR and journalism.