NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK!

Reddit 158

Reddit Viral Analytics Social Media 158

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 78

Meeting Automotive Media Newspapers 78

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 10) “Write and create content for internal and external audiences about my company.”. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”.

Employee 148

Employee Print Writing Survey 148

Prakkypedia

JUNE 6, 2017

Social photographs are a staple of the print and online media and surely one of the most unmissable sections of every newspaper. It’s not rocket science, as they say in the classics, but there is an art to a good social photo (one that is acceptable to the print media). If there are no names, that’s no good for print or online media.

Print 69

Print Product Launch Newspapers Groups 69

Cision

JUNE 2, 2017

As a kid, I never really had one big group of friends but rather a lot of friends from completely different circles, styles and perspectives. I also love writing. How did you discover your passion for communications? I’ve always been a bit of a chameleon and like meeting people from different walks of life.

Travel 243

Travel Agency Social Media Print 243

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. Last month our book group read The Submission, a novel by Amy Waldman. The writing is brilliant. During our discussion, our book group found many tangents and avenues to explore.

Communications 105

Communications Community Crisis Film 105

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Stephen Waddington

FEBRUARY 12, 2021

Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

Communications Conversations

AUGUST 27, 2019

Many of my friends and colleagues are now in the “more experienced” group. It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. Blog content from people with varying writing skills (this even applies to some “media “sites now).

Handbook 131

Handbook Guidelines Print LinkedIn 131

Melissa Agnes

JULY 2, 2014

There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. She wanted to be her best creative self, writing for a greater cause than simply selling a product. A City of Burned Bridges.

Reputation 250

Reputation Print Customer Service Creativity 250

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. At the top of the list: strategic thinking writing, and emotional intelligence.

Survey 95

Survey Industry Leadership Study 95

Cision

MARCH 22, 2016

When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. I don’t write a story just for the sake of writing it – there has to be something our readers can learn or gain from reading the piece. How do you choose what stories to cover? Rapid Fire Round.

Newspapers 120

Newspapers Pitching Interviews Writing 120

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. Last month our book group read The Submission, a novel by Amy Waldman. The writing is brilliant. During our discussion, our book group found many tangents and avenues to explore.

Communications 81

Communications Community Crisis Film 81

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. In my role today, the most fun stories I get to write come from test-driving trucks.

Meeting 59

Meeting Automotive Transportation Newspapers 59

PRSay

AUGUST 8, 2018

For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. Also, when pitching print magazines, consider the necessary lead time. She facilitates the “Communication Nation” group on Facebook. Join the group here.

Pitching 136

Pitching Interviews Video Report 136

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And, I fell into a career of writing, social media and blogging. The printing. This wide, shallow friend group has its pros and cons.

Newspapers 78

Newspapers Blogging Groups Print 78

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Find the people or groups your organization is helping and give them voices. How is your local government benefitting the community?

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

APRIL 17, 2023

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. I’ve been with SAE International’s Media Group for nearly 23 years. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started?

Engineering 77

Engineering Automotive Agriculture Media 77

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Bianchi Biz Blog

NOVEMBER 19, 2020

I want to write stories that thoroughly explain what’s going on and how it impacts them.”. Consider this response from Elizabeth Engler Modic of GIE Media’s Manufacturing Group that produces Today’s Motor Vehicles and Today’s eMobility : “Interesting insightful articles that aren’t commercials! I also look for timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. In other words, TV ads only ran when people were most apt to buy stuff.

Social Media 120

Social Media Facebook Print Advertising 120

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial.

Advertising 52

Advertising Advertising Ethics Conference 52

Bianchi Biz Blog

JULY 25, 2022

We are a business-to-business fleet publication and part of the Bobit group. I’m lucky, much of what I get to write about involves amazing trucks and the people to manage and operate them. My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com.

Meeting 93

Meeting Media Journalism Education 93

PR Fuel

JULY 19, 2020

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. Because you have full control over the content of the release, you can also implicate various SEO techniques within the context of the writing.

SEO 94

SEO System Employee Policies 94

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. A lot of that comes from my background as a reporter where often it's, okay I didn’t know about this an hour ago, but you want me to write about it?

Meeting 97

Meeting Journalism Employee Storytelling 97

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds. –John.

Journalism 84

Journalism Print Newspapers Advertising 84

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time.

Software 0

Software Media Leadership Journalism 0

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. Technical Aspects of PR 15. What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Mindful Marketing

SEPTEMBER 19, 2020

Its mission is to make a life-sustaining service safely available to a group of consumers who are consistently underserved. It’s great that the company identified Jason as an ideal candidate for the position and offered it to him. However, Accessible Pharmacy’s commitment to blind people runs much deeper than its hiring.

Corporate 103

Corporate Consumer Employee Print 103

Maxim Behar

JANUARY 3, 2021

25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc. It could be the first-ever book in the world first published on Social media and then printed. How hard or easy is it to establish and maintain a career in writing? I do not know.

Local 52

Local Writing Social Media Interviews 52

wiredPRworks

OCTOBER 28, 2016

You don’t need to get an MFA to learn about writing. Out of print since 1950, Ann’s editor at Harper Collins loved the book. It’s back in print with an intro by Ann. Not surprisingly, her idea of success is that she makes her living writing. At the start, Ann said, “I’m always happier talking about other people’s work.”.

Print 40

Print Writing Retail Groups 40

Marketwired

APRIL 12, 2016

Most of the leading podcasts these days rely on the same group of advertisers. Whereas if someone were reading about something like that in a print publication, you have to remember the podcast, write it down – there’s a lot more steps.”. Click To Tweet. Podcasts Can Help Advertisers Reach Niche Audiences.

Advertising 100

Advertising Advertising Television Radio 100

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. This can be in the form of a leadership role in an organization, summer jobs, involvement in groups like PRSSA, etc.

Travel 120

Travel Agriculture Tourism Internal 120

Buzzstream

SEPTEMBER 27, 2018

If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. Now look at your top performing content and group the recurring topics. At this point you’ve got all the pieces in place, so get out there and write! and can translate it to readers.

Strategy 99

Strategy Analysis Reddit Data 99

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. From print to digital. Have the opportunity to have more frequently updated casual comms nuanced by audience group delivered via electronic tools rather than in-person.”. More internal comms. Design skills required. Comms more valued.

Communications 122

Communications Crisis Internal International 122

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Tudder: Tinder for Cows Location: UK The brand: Hectare The agency: Octopus Group Of course this campaign needs attention as it was what inspired this whole piece in the first place.

B2B 120

B2B B2C Facebook Storytelling 120