The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? The promise of continuity already has people cheering.

Leadership 69

Leadership Biotechnology Policies Local 69

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

FEBRUARY 12, 2022

So, trust is the theme for this week’s Unscripted Marketing Links [UML]. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. For example, I think the government, as in most civil servants, are honest hard-working people. Business is not a panacea for trust.

B2B 113

B2B Government Ethics Survey 113

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy. Delve into market research data.

How To 310

How To Transportation Software Employee 310

Mindful Marketing

NOVEMBER 18, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms.

Brand 99

Brand Branding Ethics Tools 99

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. Need an extra pair of hands?

Survey 117

Survey B2B Marketing Interviews 117

Bianchi Biz Blog

AUGUST 31, 2023

These podcasts range widely in length and topic focus, but together, they can keep supplier executives informed on the latest industry news, technologies and trends. Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology.

Transportation 87

Transportation Automotive Mobile Interviews 87

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. This is the shift to Environmental, Social and Governance (ESG) reporting.

Publicity 199

Publicity Government Crisis Employee 199

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015.

Communications 40

Communications Marketing Technology Data 40

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge. It can make or break brands.

Communications 0

Communications Publicity Media Measurement 0

Stephen Waddington

APRIL 13, 2022

Economic data points published by the Government this week are the strongest signal yet of economic turbulence ahead for the UK. If you’re increasing salaries by five percent in a market where inflation is six percent the impact in real terms is a salary cut. We’re still dining out and travelling on a post pandemic euphoria.

Energy 131

Energy Government Crisis Policies 131

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment.

Mobile 100

Mobile SEO Reputation Web 100

Stern + Associates

APRIL 13, 2023

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

Stephen Waddington

JANUARY 7, 2021

The Government has said that the vaccine is the route out of the crisis. The marketing and PR agency market has followed the wider economy and society. Government support including interruption loans and the furlough scheme have helped, however the impact on employment has been signification. And then there was Brexit.

Agency 171

Agency Energy Travel Government 171

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. Does it excel in enterprise data security for the private sector or are government contracts the goal? Understand how you fit into the big picture. React to breaking news.

Enterprise 261

Enterprise Privacy Government Software 261

Stephen Waddington

OCTOBER 18, 2018

The Downing Street communication team under New Labour’s communication director Alastair Campbell famously took a strategic approach to news across Government using a calendar system call the Grid. It overcomes the tension in organisations and client/agency relationships where different technology or workflow is used.

Tools 203

Tools Web Banking Wikipedia 203

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario. It’s a fine line to tread.

Government 132

Government Crisis Exercises Retail 132

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. Marketers are more than just the people behind a computer posting on social media and making aesthetically pleasing pieces of content. So what makes a marketer a creature of creativity, thoughtfulness, and curiosity? We’re thoughtful.

Marketing 79

Marketing Creativity Advertising Advertising 79

Doctor Spin

MARCH 1, 2024

Government agencies. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Stephen Waddington

JANUARY 30, 2020

The average level of trust among the UK population in NGOs, business, government and media has reached a low of 42% according to the 2020 Edelman Trust Barometer. It is among eight markets where distrust has reached a high. High levels of income equality correlate with low trust in government.

Ethics 84

Ethics Government Survey Technology 84

Practical Law Construction

DECEMBER 1, 2020

Such a breach will usually give right to both a contractual and common law right to terminate (subject of course to the Corporate Insolvency and Governance Act 2020 in the case of client (customer insolvency). The rights in the copyright work are assigned by the creator, which is not usual in the UK construction market. Final thoughts.

Construction 52

Construction Technology Course Blogging 52

PRSay

JULY 9, 2021

An example that immediately comes to mind involves technology. As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

Wadds Inc.

DECEMBER 1, 2023

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. A Government report published by the Department of Education aims to quantify the impact of AI on the UK job market. These softer factors are hard to quantify.

Publicity 52

Publicity Insurance Insurance Education 52

PR in High Definition

DECEMBER 1, 2022

While progress was made in the form of a new five-year work programme to promote climate technology solutions in developing countries, the conference faced widespread criticism for failing to do enough to address the crisis. The IPCC named digital technology as a key enabler of energy efficiency to reduce emissions across multiple sectors.

Energy 62

Energy Engineering Technology Government 62

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. It’s a must read for anyone working in the media.

Report 122

Report Media Journalism Privacy 122

PRSay

JULY 1, 2022

When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist. New technology, new commitments. Today, just under half (48 percent) of U.S.

Handbook 191

Handbook Publicity Newspapers Television 191

PRSay

OCTOBER 30, 2020

that provides businesses with marketing and other services while seeking to create inclusive, integrated work environments for talented professionals who are blind or have low vision. How has the technology you use for work evolved? Because of technology and having a laptop, the transition to working from home was pretty easy for me.

Software 182

Software Nonprofit Technology Education 182

Cision

AUGUST 10, 2016

The media company’s Elevate DC conference provides event professionals in the Washington region with the best ideas on everything from marketing and technology to event design to leveraging social media at events. However, Parr challenged marketers to think beyond incentives and offer an element of surprise.

Marketing 120

Marketing Conference Reputation Government 120

Stern + Associates

SEPTEMBER 21, 2023

is helping organizations forge sustainable paths forward with the assistance of the latest technology including cutting-edge artificial intelligence (AI) programs such as GPT-4 , as she recently explained to tech entrepreneur Reid Hoffman. As a futurist, tech investor and space architecture pioneer, Ariel Ekblaw, Ph.D. ,

Corporate 62

Corporate Real Estate Technology Healthcare 62

Contently - Strategy

MARCH 3, 2020

Marketers find few things as grim as compliance. Marketers have started to figure out how to build better relationships with compliance teams. Then create a clear checklist that both marketing and legal can scan as they’re working on a project. Trust me.). Make sure you talk to people on your compliance team as well.

Creativity 75

Creativity Marketing Insurance Insurance 75

5W PR

MARCH 28, 2022

New technologies are being used in the food industry not only to improve the benefits of food, but also to change the way nutrients are produced. The United Nations, together with several governments, have committed themselves to achieving zero hunger by the year 2030. For instance, Goodr uses technology to help people who need food.

Exercises 88

Exercises Technology Government System 88

Shift Communications

JANUARY 20, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 60

Marketing Privacy Big Data Technology 60

Presspage

AUGUST 9, 2023

There has been a visible shift in today's capital markets, which has changed the investor relations (IR) space. As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors.

Strategy 78

Strategy Technology Tools Government 78

Newsfile

DECEMBER 13, 2023

” Artificial Intelligence is advancing rapidly, and professionals in investor relations are quickly adopting AI prompts for IR and technologies to improve their strategies. Identify current market trends for strategic IR planning in the [industry description] industry. Compose an update on ESG initiatives.

Financial 105

Financial Crisis Management Training Analysis 105

Stephen Waddington

MARCH 29, 2020

Freelancers received a government invention this week. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Everyone seems to have discovered a friend in the army, government or health service with insider information. At work and home video has become the norm.

Crisis 167

Crisis Government Privacy Sports 167

PR in High Definition

MAY 31, 2022

A growing number of startups are applying AI technology alongside established logistics firms to help businesses ease supply concerns. As the power of AI innovation grows, so do the legal restrictions within the technology sector. But what if AI innovation could offer the solution? Dialling back the power of big tech.

Technology 62

Technology Banking Government Crisis 62

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

I recall sitting in the weekly meeting at my first marketing internship. This stands for the General Data Protection Regulation, rolled out in 2018 to monitor and govern the way in which consumer data is collected, processed, and stored. To do so, we must be able to communicate, market, sell, and teach it in simple terms.

Privacy 182

Privacy Advertising Advertising Google 182