Prowly

SEPTEMBER 13, 2017

The post The Generally Understood Rules Governing the Recycling of Blog Content appeared first on Prowly Magazine. Following these few general guidelines will help both new and experienced bloggers avoid some of the most common pitfalls associated with recycling blog content.

Government 140

Government Blogging Guidelines How To 140

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Maxim Behar

FEBRUARY 21, 2022

The communications expert Maxim Behar proposed in an official letter to the Bulgarian Prime Minister Kiril Petkov the Government of the Republic of Bulgaria to buy all the rights to the slogan "Bulgaria - Dream Area" , which he created and registered years ago, for 1 euro. This is just a suggestion.

Government 52

Government Tourism Internal International 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. In other words, there’s room for a Salesforce or Lotame for the PR industry.

Trends 333

Trends Industry Government Data 333

Sword and the Script

JULY 17, 2018

Merritt Allen is the owner and executive director of Vox Optima , which is a strategic communications firm with a long history of working with the government. So much has changed in PR, I wanted to understand how it has impacted communications in government. Merritt Allen is my guest on this edition of the Off Script series.

Government 89

Government Publicity Public Affairs Agency 89

Business Wire

OCTOBER 12, 2021

In the third quarter of 2021, corporate social responsibility (CSR), investor relations, the Hispanic market in the U.S., and government and policy communications were the blog topics that resonated most with communications readers.

Policies 150

Policies Blogging Government Marketing 150

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 97

Meeting Energy Local Media 97

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

According to The New York Times, FTX lacked crucial elements of corporate governance, including a chief financial officer, a human resources or compliance department, or a board of directors. It can help build credibility, attract investors, and lay the groundwork for market demand generation. The most important corporate function?

Government 227

Government Corporate Resources Ethics 227

Stephen Waddington

FEBRUARY 3, 2021

An urgent Government response is needed. Free market economies driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. Markets don’t value the natural environment The data is irrefutable and uncomfortable reading. The future of the natural environment depends on it.

Financial 124

Financial Marketing Government System 124

Stephen Waddington

APRIL 27, 2018

The UK Government published its Communication Plan for 2018/2019 last night at a Government Communication Service (GCS) event in London last night. GCS is the Government’s professional body for public service communicators. These are common to many of the issues that we continue to explore on this blog.

Government 60

Government Communications Policies Data 60

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. COVID-19 is flushing out a fiercely competitive market. But there’s plenty of opportunity. It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

5W PR

APRIL 28, 2022

Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. Does the Cannabis Industry Need Marketing? And similar to any other industry, the cannabis industry can benefit from marketing.

Marketing 88

Marketing Government Guidelines Education 88

Stephen Waddington

MAY 10, 2022

I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. It’s good that Parliament is focusing attention on the burgeoning sector, however its analysis focuses on areas of risk and fails to recognise the opportunities for the influencer market to create value. That is fair and right. What is an influencer?

Marketing 78

Marketing Government Sports Advertising 78

Stuart Bruce

AUGUST 17, 2015

The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. The Government Internal Audit Agency has positively endorsed the savings methods and calculations.

Government 60

Government Communications Advertising Advertising 60

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. Did you know that certain business are eligible to participate in programs that give them access to specialists who assist in the marketing of their products and services? Tyler Madison, Program Manager, Kentucky Proud.

Government 35

Government Agency Consumer Agriculture 35

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. The post Marketing Science for PR & Communications appeared first on AirPR.

Communications 186

Communications Marketing System Measurement 186

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

Crisis 164

Crisis Ethics Publicity Marketing 164

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195

Prohibition

APRIL 12, 2024

Recently, several major updates have captured the attention of users and marketers alike – check them out below. Meta’s decision has drawn criticism from various quarters, including the Australian government and media outlets, over its impact on publishers and news dissemination.

Social Media 62

Social Media Facebook Government B2C 62

Deirdre Breakenridge

JUNE 27, 2018

The Biggest Changes for Marketers in a New Era of Global. You might even say that global businesses are joining with citizens to pick up where government leaves off by taking on new responsibilities. As the face of the company, marketers see their roles changing to fit this new environment. Tips for Taking Action.

Marketing 164

Marketing Ethics Local Technology 164

Mindful Marketing

FEBRUARY 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Principles of marketing professors teach that “products” are more than tangible goods; they’re also services and ideas. Mindful Marketing rarely tackles politics.

Marketing 82

Marketing Advertising Advertising Examples 82

PR in High Definition

MARCH 24, 2021

So, it wasn’t a surprise that Airbnb made the decision to pause all its performance marketing, but what may be a surprise is that the cut is going to be permanent. Airbnb’s founder, Brian Chesky, explained that despite taking performance marketing down to zero, the company still had 95% of the same traffic from the year before.

Reputation 108

Reputation Brand Branding Marketing 108

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. A criticism by businesses of the UK government is the lack of a coherent strategy for growth beyond a hotchpotch of Brexit and levelling up plans. There’s a recurring theme to almost every meeting I’ve had in the past month.

Agency 98

Agency Publicity Marketing Banking 98

Stephen Waddington

MAY 10, 2022

There’s nothing in legislation proposed by the Government to address robust corporate reporting failures or tackle climate, and social concerns. The Government has introduced planned legislation in the Queen’s Speech ( p49, Lobby Pack ) to tackle how companies report to stakeholders. Instead, it is proposing a new audit watchdog.

Corporate 106

Corporate Government Retail Report 106

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. Need an extra pair of hands?

Survey 116

Survey B2B Marketing Interviews 116

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. This is the shift to Environmental, Social and Governance (ESG) reporting.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. Does it excel in enterprise data security for the private sector or are government contracts the goal? Understand how you fit into the big picture. React to breaking news.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Those of us who work in public relations and marketing can benefit enormously from automation of rote tasks. To paraphrase Seth Godin, “Marketing PR isn’t about the stuff you sell; it’s about the stories you tell.” and they’re skeptical of traditional marketing and advertising.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Onclusive

JULY 27, 2021

A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. The key to public perception, public affairs, and public relations. This is called Agenda-Setting theory and it is critical to understand and embrace.

Public Affairs 195

Public Affairs Viral Government Policies 195

Maxim Behar

MARCH 11, 2021

Maxim Behar: A new Government stepped into office in the Seychelles earlier this year, which coincided with the pandemic wave and led to a different opinion on how to get out of the circumstances. 80 percent of Seychelles’ economy depends on tourism and consequently the reopening of the borders was an absolute priority for the Government.

Tourism 52

Tourism Government Hotels Travel 52

Sword and the Script

FEBRUARY 12, 2022

So, trust is the theme for this week’s Unscripted Marketing Links [UML]. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. For example, I think the government, as in most civil servants, are honest hard-working people. Business is not a panacea for trust.

B2B 112

B2B Government Ethics Survey 112

Stephen Waddington

APRIL 13, 2022

Economic data points published by the Government this week are the strongest signal yet of economic turbulence ahead for the UK. If you’re increasing salaries by five percent in a market where inflation is six percent the impact in real terms is a salary cut. We’re still dining out and travelling on a post pandemic euphoria.

Energy 131

Energy Government Crisis Policies 131

Stern + Associates

OCTOBER 5, 2023

A leading expert on the reform and expansion of Chinese capitalism and its interaction with the rest of the world, Rithmire offers leaders vital knowledge about the multifaceted intertwining of politics, the economy and international affairs in the global market. and Chinese competition isn’t just about GDP numbers or trade wars.

Strategy 97

Strategy Government Policies Groups 97

Agility PR Solutions

SEPTEMBER 12, 2019

As cyberspace expands, the government is tightening regulations relating to security designed to protect people’s privacy. The post Tightening privacy laws presenting challenges to online marketers appeared first on Agility PR Solutions. More recently, some U.S. states have followed suit, […]. More recently, some U.S.

Privacy 60

Privacy Marketing Government Data 60

Stephen Waddington

MAY 4, 2021

Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk. This includes energy, materials and waste management and addressing governance and transparency.

Publicity 197

Publicity Government Corporate Financial 197