PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. You can stop reading there. AI is already in newsrooms.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP.

SEO 134

SEO Strategy Google Engineering 134

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How dominant is Google now in search? Any advice for brands wrestling with how to optimize their content for search via Google?

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

SEPTEMBER 23, 2016

I was responsible for any and all reporting, keeping a close eye on the news, writing speaking and award submissions, and running social accounts for my clients. I’d say the biggest piece of advice I could offer for people starting out in PR is to perfect your writing skills and become a resourceful person. Emily Mong.

Interviews 60

Interviews Resources Writing Course 60

OnePitch

NOVEMBER 9, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that introduced a founder and landed an interview and coverage in Forbes. Here is a link to his recent interview on the ABC show Let’s Talk Live: [link]. Here is a link to his press kit and other media assets: (link to google drive with footage).

Pitching 80

Pitching How To Interviews Resources 80

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. . Maintain a relationship with the reporter.

How To 245

How To Media Report Interviews 245

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 137

B2B Company Survey Enterprise 137

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.) Search algorithms.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109

Google SEO Engineering Measurement 109

Contently - Strategy

MARCH 22, 2024

How to Create an SEO Editorial Calendar The most effective content is SEO-friendly, and you want it friendly because search engines like Google and Bing will stand a better chance of finding your content organically. With that information, you can create your own valuable content using interviews, research, and original thought leadership.

SEO 52

SEO How To Engineering Mobile 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections. Lately it seems particularly relevant.

Corporate 272

Corporate Reputation Policies Employee 272

PR Job Coach

FEBRUARY 24, 2014

In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. Have the people with whom you interviewed demonstrated leadership to you. You may want to scour the Internet, including Google to look for signs and validation. Is the company itself a leader? Collaboration.

How To 185

How To Leadership Interviews Google 185

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Marketing has evolved and will continue to evolved so social media will be one part of the mix.

Social Media 149

Social Media Marketing Media Facebook 149

Contently - Strategy

APRIL 6, 2023

This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. Tools like SurveyMonkey , Typeform , or Google Forms , make it easy to create engaging surveys, some of which offer pre-designed templates. In turn, you can weave some of that language into your marketing content.

Survey 135

Survey Data Interviews Reddit 135

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Wadds Inc.

NOVEMBER 11, 2023

It was rapidly followed by Anthropic Claude 2 and Google Bard. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. The results are equally surprising and terrifying.

Report 119

Report Publicity Training Policies 119

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Interviews. Headline writing tips. Google Doc? Or, just interested in seeing an example? Before You Start on Your Guide. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Deirdre Breakenridge

MARCH 7, 2016

We shared our thoughts on a number of important topics, from preparing for your career and interviewing to working with HR recruiters and making yourself stand out online and through social media (the right way). When interviewing, a Google search uncovers everything on a candidate. Always prepare for the interview.

Communications 120

Communications Interviews Social Media LinkedIn 120

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. It’s been several years since Google revealed that cellular search activity was beginning to outpace desktop searches. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Can you tell us a little bit about yourself and what made you start writing your blog? How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 198

Writing Communications Marketing B2B 198

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Highlights for future campaign ideation include: Tech publications covered strategic partnerships with Roku and Google and the brand’s data strategies.

Film 129

Film Marketing Sports Hotels 129

Communications Conversations

APRIL 30, 2019

1: Always start with Google. Starting with Google is obvious, yes. 2: Research industry publications–look for who’s quoted or writing bylines. Another great way to ID people with influence in your industry: Find out who’s writing for the industry rags. It’s not easy. It’s not fast.

Tools 111

Tools Twitter Local Pitching 111

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

The Hoffman Agency

MARCH 8, 2024

It’s a delicate alchemical process, a mix of sales, storytelling, writing and psychology. He also writes the newsletter Pitches Get Stitches , which evaluates reader-submitted op-ed pitches and offers guidance on how to pitch better. A simple Google search can determine how unique an idea is. Is this idea original?

Pitching 41

Pitching Media Agency Writing 41

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Beyond Google, there are sites like American Fact Finder , a resource for searching U.S. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. ” Master all types of writing. Be scrupulous. And this is still true today.

Training 159

Training Pitching Writing Video 159

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 103

Survey Report Media B2B 103

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. I recommend starting with my initial post and comment thread, before reading the subsequent ‘group interview’ post (and its 31 comments) – followed by João’s recent reflective post.

Education 52

Education Reputation Leadership Technology 52

Cision

SEPTEMBER 16, 2015

Myth #1: Journalists Will Write About Your Press Release Without Contacting You. Want to coach your executives to better interviews? A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement.

SEO 120

SEO Web Writing Tools 120

Newsfile

JUNE 28, 2023

In addition, they appear in the news, interviews, reviews, feature articles, or discussions. Set Up Google Alerts To Measure Press Release Success Google happens to be the number one search engine in the world. What does a Google alert do? Google Search Don’t underestimate the power of a simple Google search.

Media 52

Media Analytics Radio Google 52

PR for Anyone

OCTOBER 28, 2021

Google makes that very easy for us! “Who writes about [industry] for [publication].” Google the journalists. You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Finally, you need to know how to find the right journalist. Publicity Plan.

Publicity 130

Publicity Pitching System Small Business 130

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You don’t have to convince a journalist to write your story. It can even help you appear higher in Google search results. More than three billion Google searches are made every day. Your website is a perfect example of owned media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! You can get a good sense of which areas the freelancer covers through a basic Google search. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

Shift Communications

AUGUST 9, 2017

Now, any sane (and knowledgeable) PR person will explain to their client that the business press coverage might not drive the type of website traffic and content engagement they want (which Google Analytics can easily show us). No, you’re not diluting the story by including other sources in your pitch, you’re creating the story.

Media 100

Media Data B2B Pitching 100

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Lepore writes, “Businesses have regulations, compliance departments, and inspections. Lately it seems particularly relevant. It’s a red flag.

Corporate 156

Corporate Reputation Policies Employee 156

PR for Anyone

DECEMBER 7, 2021

Find the right journalist – use Google! Use Google. Who writes about your industry for this publication. Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Be newsworthy – try newsjacking. The formula works. It’s proven.

Publicity 130

Publicity Video Pitching System 130