Critical Mention

FEBRUARY 5, 2019

Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral? LinkedIn Content Suggestions. How do you create an action plan for trending topics?

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

OCTOBER 14, 2014

Virality, or appearance of virality, can be fabricated for a price. A cut of sales, or perhaps a slice of revenue for the especially bold (or desperate), the advertising medium is part financier, and part investor, but goals are nested. Rethinking How Advertising is Bought and Sold. It’s crazy right?

Facebook 118

Facebook Real Estate Advertising Advertising 118

ImPRessions - Crenshaw Communications

MAY 3, 2016

But of course not every business can be Apple partnering with Taylor Swift to create a commercial that goes viral. Consumer tech products can go under “tech-savvy mom” gift lists while personal finance services are for the “financial guru mom” lists, etc.

Local 120

Local Viral Survey Consumer 120

Melissa Agnes

JULY 17, 2014

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. Used in the context of physics or financial services, leverage is an appropriate industry-specific term. This means that a crisis is never a “social media crisis”, but rather a crisis. So let’s call it like it is!

Social Media 252

Social Media Crisis Media Viral 252

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Ishmael's Corner

OCTOBER 5, 2014

Prediction 1: The Pope’s Selfie Goes Viral. I forgot the financial axiom that scarcity delivers value. Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. With nine months in the rear-view mirror, it’s time to look at the scoreboard. Score: 0 (ouch). acquisitions.

Industry 138

Industry Communications Viral Crisis 138

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Financial impact of CEO reputation Management. An Eye on Online Reputation.

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses.

Airlines 180

Airlines Reputation Journalism Crisis 180

Polaris

DECEMBER 8, 2014

If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business. A video of the comic’s performance went viral, the media piled on. Yet public speaking and media interview skills are essential for most executives and business owners.

Interviews 133

Interviews Media Training Media Training 133

Critical Mention

NOVEMBER 26, 2018

With social media’s marketing power increasing exponentially, brands want to create content that will go viral. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. A lot of marketing plans revolve around content publicity.

Marketing 80

Marketing SEO Advertising Advertising 80

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years.

Creativity 116

Creativity Employee Newspapers Crisis 116

Critical Mention

SEPTEMBER 19, 2018

They’re prepared for a crisis to go viral. It’s gotten increasingly more complex with social media because it can go viral. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

How To 61

How To Media Crisis Crisis Management 61

PRSay

FEBRUARY 27, 2018

Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. At the same time, all the athletes are acutely aware of the financial branding possibilities that come with being an Olympic athlete when they return home. Their hope is to win gold, silver or bronze.

Sports 72

Sports Communications Viral Fashion 72

PRSay

FEBRUARY 21, 2018

Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. At the same time, all the athletes are acutely aware of the financial branding possibilities that come with being an Olympic athlete when they return home. Their hope is to win gold, silver or bronze.

Sports 74

Sports Communications Viral Fashion 74

Communications Conversations

JANUARY 16, 2017

Big huge financial brand. And shares provide the virality we all crave as marketers/communicators. And, keep in mind, “everyone else” comprises a pretty big chunk of the accounts and brands on Twitter (small businesses and B2B specifically). Take JP Morgan, for example. 326,000 followers. Or, what about Accenture.

B2B 60

B2B Twitter Viral Trends 60

Buzzstream

MARCH 31, 2020

It was fairly common to see guest posts showing up on blogs about home improvement which somehow included a link to a website on financial services. You don’t need viral campaigns, you need the right links from the right places. . We built just 47 links across this 12 month period: Not bad! This is a big one for me.

SEO 124

SEO Google Hotels Strategy 124

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Solo PR Pro

JULY 3, 2019

Developing a better user experience produces by far the most viral effect and impact when investing in growth. Digital payments now make up 59% of all financial transactions ( slide 120 ). Engagement drives conversion from free consumption to paid subscription.”. Privacy Concerns and Their Impact on Advertising.

Report 45

Report Privacy Pinterest Retail 45

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. Law enforcement in major cities notorious for high levels of inner-city crime are not the only ones that need to communicate.

Communications 60

Communications Crisis Reputation Local 60

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI. Check out my post to find out how.

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Data 60

Data SEO Engineering Strategy 60

ReimaginePR

JUNE 10, 2015

How cheeky, financially accountable and sophisticated of you, Sir Patrick. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. That said, had the Challenge been launched officially, globally and cooperatively, I suspect it would have failed. Nothing that helps saves lives can be labeled “bad”.

Video 120

Video Government Healthcare Viral 120

PRSay

DECEMBER 18, 2019

This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning. James also made vague references to the financial, physical, emotional and spiritual harm Morey’s tweet could have caused. Tip 5: Keep the team on-message.

Corporate 81

Corporate Crisis Management Crisis Government 81

Konnect Agency

APRIL 20, 2021

If the crisis has gone viral or is drawing a large amount of attention, consider pausing any pre-planned social posts, ads, or influencer content until you can evaluate the appropriateness of that content during the crisis.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Prohibition

NOVEMBER 9, 2021

This will assist you in determining the sorts of material that your audience responds to the most favourably, allowing you to prioritise particular types of postings before adding financial support. The following are five important approaches to integrate your paid and organic marketing activities.

Advertising 62

Advertising Advertising Social Media Strategy 62

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image. And don’t forget that there’s a human on the other end of every incident.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Contently - Strategy

DECEMBER 5, 2019

Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Of that sample, 25,544 pieces of content came from financial services companies. Key Findings.

Financial 83

Financial Industry Report Insurance 83

Mark My Words

DECEMBER 21, 2017

Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. He owned several fashionable homes and a steam yacht, and even bailed Barnum out when he encountered financial difficulties. The potted biography: Barnum was born in 1810.

Viral 83

Viral Big Data Fashion Publicity 83

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. With a planning tool, you gain access to info that may be collected from thousands of sources, including reports, surveys, launches, financial results, legislative announcements, and industry conferences.

Tools 354

Tools Internal International Resources 354

Burrelles Fresh Ideas

OCTOBER 31, 2023

Instead of allocating substantial resources to develop and market original content, companies can capitalize on existing news stories and ride the wave of public interest without requiring extensive financial commitments. SEO Benefits Newsjacking can also be a boon for your website’s search engine optimization (SEO).

Ethics 101

Ethics Trends Social Media SEO 101

Onclusive

JUNE 1, 2023

So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation.

Analytics 78

Analytics Digital PR Storytelling Local 78

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Who is responsible for managing the financial aspects of any crisis management , including dealing with any offers from crisis PR firms or expenses incurred through legal advice. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. United isn’t the only company to feel the financial impact of a scandal like this. The Financial Cost of a Bad Customer Experience. Unfortunately, all of that hard work can be undone in one PR disaster.

Airlines 87

Airlines Financial Film Viral 87

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Financial 76

Buzzstream

SEPTEMBER 30, 2021

Finances – What’s the financial impact of the situation? Here’s a snippet of Reddit: Opinion – The brand was able to take a clear and unique stance on the topic and research taking a financial perspective that was covered in Yahoo! How have things already changed over time? Is there parity or disparity between two things?

Digital PR 71

Digital PR How To Reddit Engineering 71

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn.

Blogging 77

Blogging Company Engineering Airlines 77