Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Critical Mention

NOVEMBER 26, 2018

ANA’s CEO, Bob Liodice, provided some insights to Chief Marketer: “It’s clear that the popularity of influencer marketing has increased among marketers in recent years, largely due to the growth and evolution of social media,” ANA CEO Bob Liodice said. They build your brand’s credibility. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Advertising 80

PRSay

FEBRUARY 21, 2018

What’s your impression of NBC’s presentation of the Olympics so far, specifically its social media coverage? NBC has done a great job with the transitions from its many platforms, from primetime and morning shows to cable, social and streaming. It’s been a really enjoyable, breezy experience.

Sports 94

Sports Communications Viral Fashion 94

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

PRSay

FEBRUARY 27, 2018

What’s your impression of NBC’s presentation of the Olympics so far, specifically its social media coverage? NBC has done a great job with the transitions from its many platforms, from primetime and morning shows to cable, social and streaming. It’s been a really enjoyable, breezy experience.

Sports 73

Sports Communications Viral Fashion 73

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg.

Airlines 180

Airlines Reputation Journalism Crisis 180

Polaris

DECEMBER 8, 2014

Yet public speaking and media interview skills are essential for most executives and business owners. If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business. A video of the comic’s performance went viral, the media piled on.

Interviews 133

Interviews Media Training Media Training 133

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Big huge financial brand. And shares provide the virality we all crave as marketers/communicators.

B2B 60

B2B Twitter Viral Trends 60

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Avoiding hibernation.

Creativity 116

Creativity Employee Newspapers Crisis 116

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content.

Data 60

Data SEO Engineering Strategy 60

Critical Mention

SEPTEMBER 19, 2018

They’re prepared for a crisis to go viral. It’s gotten increasingly more complex with social media because it can go viral. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

How To 61

How To Media Crisis Crisis Management 61

Konnect Agency

APRIL 20, 2021

As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning. An unexpected event, combined with social media’s immediacy, makes crisis communications and reputation management even more critical.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Reputation Us

JANUARY 13, 2016

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. Nor are processes in place to ensure a timely, unified and sensitive response to media inquiries or social media escalation.

Communications 60

Communications Crisis Reputation Local 60

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Digital payments now make up 59% of all financial transactions ( slide 120 ). E-commerce and Online Advertising.

Report 45

Report Privacy Pinterest Retail 45

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI. Check out my post to find out how.

Tools 136

Tools Publicity SEO Measurement 136

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

ReimaginePR

JUNE 10, 2015

How cheeky, financially accountable and sophisticated of you, Sir Patrick. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. That said, had the Challenge been launched officially, globally and cooperatively, I suspect it would have failed. Nothing that helps saves lives can be labeled “bad”.

Video 120

Video Government Healthcare Viral 120

Mark My Words

DECEMBER 21, 2017

But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. The potted biography: Barnum was born in 1810.

Viral 83

Viral Big Data Fashion Publicity 83

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? What is a PR Crisis Plan? What Not to Do in a Crisis!

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Burrelles Fresh Ideas

OCTOBER 31, 2023

SOURCE] Social Media Involvement Newsjacking primarily occurs on social media platforms, where real-time conversations are in progress. By actively joining these dialogues, businesses can interact with their audience, initiate discussions, and enhance social media engagement and sharing.

Ethics 102

Ethics Trends Social Media SEO 102

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. What time do social media posts receive the most engagement?

Analytics 78

Analytics Digital PR Storytelling Local 78

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

Tools 354

Tools Internal International Resources 354

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. United isn’t the only company to feel the financial impact of a scandal like this. The Financial Cost of a Bad Customer Experience. Wells Fargo’s fake accounts scandal.

Airlines 87

Airlines Financial Film Viral 87

Buzzstream

SEPTEMBER 30, 2021

Finances – What’s the financial impact of the situation? Here’s a snippet of Reddit: Opinion – The brand was able to take a clear and unique stance on the topic and research taking a financial perspective that was covered in Yahoo! How have things already changed over time? Is there parity or disparity between two things?

Digital PR 71

Digital PR How To Reddit Engineering 71

Prohibition

DECEMBER 17, 2021

The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

AUGUST 27, 2018

Applying the Excellence Theory to organisational communication in an era of digital network communication It is very easy to get excited about the fragmentation of traditional media and celebrate the upheaval in organisation communication created by social media. we continue to do research on the theory.

Communications 60

Communications Analysis Web Handbook 60

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Social media works to display your news to existing fans, and potentially their followers too.

Blogging 77

Blogging Company Engineering Airlines 77

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! However, having at least a few hundred people who consistently rave about how awesome you are will build credibility within the eyes of the media and your target customer. Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! However, having at least a few hundred people who consistently rave about how awesome you are will build credibility within the eyes of the media and your target customer. Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Flatiron Communications

JULY 25, 2014

She then outlined the event format wherein a handful of editors and reporters who have sourced news, verified or debunked the reports and crowd-sourced stories — all through social media — will share their stories in a series of lightning rounds. It [official social media feeds] helps us get to original documents.

Airlines 37

Airlines Journalism Twitter Social Media 37

Buzzstream

MAY 2, 2024

We’ve got a couple of different tools for social media. And so I spent, six, seven years essentially marketing consumer financial products. We have a buyer journeys product to help you map the different user flows that users are navigating through on your website. User journeys and conversions across your website.

Internal 62

Internal International Insurance Insurance 62

PR for Anyone

JANUARY 30, 2024

She has been acknowledged by various major media outlets such as the New York Times, The New Yorker, NPR, and the American Society of Aging as an expert on ageism. Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. Within the world of technology is social media.

Technology 130

Technology Study Social Media Resources 130

Cision

DECEMBER 26, 2017

Cultivate a reputation through earned and social media by working on causes beyond revenue-driving efforts. Always casual, jesters relate to their audiences on a friendly, authentic level, while using that friendliness to pursue a financial goal. Jester brands crush the competition on social media. The Jester.

Brand 273

Brand Branding Consumer Social Media 273

Cision

JUNE 15, 2015

Take all of that baggage and consider this: marketing professor Jonah Berger writes that before we share something on social media we evaluate its “social currency. There are pragmatic ways to vet social media metrics ( this Cision post explains more about this ). Want the keys to modern PR measurement?

Viral 120

Viral Facebook Measurement Advertising 120