Landis PR

FEBRUARY 5, 2024

AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences. Financial Investment: While AI tools can be cost-effective in the long run, initial investments are necessary. Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

Solo PR Pro

JULY 18, 2023

However, you may already be using a tool, such as a media database, coverage report or SEO tool that can compile the information that your client wants to see using automation. Determine if the process consumes excessive time, manpower, or financial resources. Is the process achieving its intended goals?

Resources 52

Resources Meeting Technology Examples 52

The Resolution Blog

SEPTEMBER 8, 2015

SEO-led PR is your future. Your SEO-led PR campaign would address how your audiences ‘browse back’ in a more relaxed mode while engaging with online content or in ‘browse forward’ mode when searching for specific goals or about to make a purchase. And if you don’t seize the opportunity, others will!

SEO 120

SEO Google Engineering Data 120

Stephen Waddington

OCTOBER 20, 2020

To my mind, it resembles closely what we saw during the financial crash. Innovation includes account-based marketing, behavioural insights, integrated marketing, measurement, and SEO PR. Members range from one person organisations to founder teams, and agencies already scaling to subsidiaries of international firms.

Agency 117

Agency SEO Groups Energy 117

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” I do have a sense of humor. Onclusive buying spree continues.

Publicity 85

Publicity Survey Enterprise Pitching 85

Critical Mention

FEBRUARY 22, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. Content research & creation (15%). Buyer journey optimization (9%). Customer service and Chatbots (15%). CRM enhancement (11%). Image recognition software (4).

Marketing 118

Marketing Data B2C Big Data 118

Critical Mention

NOVEMBER 26, 2018

They improve your SEO rankings. This can result in generating high-quality backlinks to your website, which improves your SEO. Backlinks are a crucial component of any SEO strategy. We can think of influencers as a form of “word of mouth” business mixed with native advertising. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 148

Company Tools Technology Software 148

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Stephen Waddington

JUNE 5, 2020

Nonetheless, even at this stage, AI has already started making its impact on a lot of industries - such as financial services, law, healthcare - and PR is no exception. As AI gets more integrated in daily life situations, the public has the right to know what type of technology they are depending on.

Healthcare 90

Healthcare Ethics Software SEO 90

Critical Mention

JUNE 19, 2019

Fifty-nine percent of B2B marketers say email is their most effective channel for revenue generation ( WordStream ), and over 88% of companies are marketing on social media ( SEO expert ). Factors to keep in mind are consistency in your brand’s voice and optimizing your content for SEO while also appealing to your audience.

Content Marketing 128

Content Marketing How To Marketing B2B 128

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. Yes, they can help you add a financial value to your reporting. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Elements of the role may look familiar to you… 6.

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

APRIL 5, 2019

And companies that blog have a whopping 434 percent more indexed pages than businesses without blogs, leading to better SEO. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. SEO goes mobile. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. Marketing’s funnel is changing. SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

FEBRUARY 5, 2019

Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Industry and competitor analysis are also benefits of following trends. SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

JULY 18, 2018

This is why SEO is vital to any organization. The bottom line is that the content needs to be optimized for SEO and engaging to receive valuable earned media. Using SEO for earned media coverage. SEO can assist in choosing links that have keywords that your company wants Google’s algorithm to recognize.

Data 60

Data SEO Engineering Strategy 60

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. About half of businesses outsource some content marketing. 50% of respondents said they outsource some aspect of content marketing. B2B content marketers serve an average of four audiences.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Communications Conversations

JUNE 14, 2018

I’ve found wire services to be helpful for SEO, but rarely a driver of impactful coverage outside of true hard news – earnings, M&A, etc. We announced that Honeywell and Intel were doing a technology demonstration of a worker prototype at an Intel IoT summit. Cydney Strommen, director-North America Marketing Communications, Aveda.

Communications 83

Communications Public Affairs B2C B2B 83

Cision

JULY 26, 2017

Financial -> (Income, Net Wealth). Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Technology and computing. Generation -> (Baby Boomers, Gen X, Millennials).

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. Of course, they have a financial interest. Do press release distribution services have SEO value?

Financial 88

Financial Video Survey Google 88

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. Then the economy changed. As law firms patiently waited (prayed?)

Agency 92

Agency Trends Marketing Survey 92

Critical Mention

JUNE 26, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. Meanwhile the market for technology in marketing and PR is exploding.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 11, 2019

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. c) Financial transaction releases do not underperform. While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses.

Study 138

Study Media Relations Media Measurement 138

Stephen Waddington

OCTOBER 3, 2019

Our conversation covered financial performance, innovation, mental health, diversity, integration, insecurity and more. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board. We caught up last week in London. I got the rare opportunity to turn the table on Maja.

Interviews 115

Interviews Agency Industry Measurement 115

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. Common reasons the agency may be to blame: Financial Instability. 4) Demand That Digital Is Ingrained in Their DNA. Agency-Side Factors.

Agency 40

Agency Marketing Financial System 40

Buzzstream

MAY 12, 2020

They have thought about how the crisis, and the move to remote work, can benefit their business – via influencer marketing , newsjacking , and an renewed focus on using video in SEO – rather than seeing the pandemic as merely a test of survival. . The second, less obvious, are tools for managing finances and payments.

Strategy 102

Strategy Employee System Tools 102

David PR Group

DECEMBER 2, 2016

If you counsel a financial services firm and millions of credit card numbers are being fenced in the online underworld, do you have a reputation problem? Many disciplines now touch reputation – far beyond SEO. Of course, but is this solely the domain of your IT department? In my opinion, it is the PR team.

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Stephen Waddington

OCTOBER 3, 2019

Our conversation covered financial performance, innovation, mental health, diversity, integration, PR’s insecurity and more. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board. We caught up at Metia last week in London. Paul Holmes has written about this issue.

Interviews 60

Interviews Agency Industry Measurement 60

Burrelles Fresh Ideas

JULY 25, 2023

This involves bringing together everything from production to sales, including human resources and financial management. For instance, a treasury management system (TMS) is designed to manage finances, financial risk, and hedging using financial marketing software and inputs.

Tools 74

Tools System How To Software 74

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. My own predictions are listed at the very bottom. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 187

Marketing Content Marketing Data Social Media 187

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience. ROI: Financial return compared to PR costs. Website Traffic: Visitor numbers and behavior post-PR activities.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

DECEMBER 31, 2010

I served as IABC/DC Metro chapter president and with a fabulous volunteer board, managed to bring our chapter to a much better financial position than it was in previously. While technology and, yes, money, made a lot of these things possible, what stands out are the people who I met, reconnected with, got to know.

Facebook 62

Facebook Twitter Skype Measurement 62

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Sorry, Press Releases Do Not Help Your SEO Anymore [Even if Your Press Release Distribution Vendor Says They Do…They Still Don’t]. Sometimes a gate stands between you and a palace.

Software 85

Software Case Study Pitching Technology 85

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy.

Agency 161

Agency Meeting Crisis Energy 161

Deirdre Breakenridge

MAY 16, 2017

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. And was narcissism correlated with the exploding use of digital technology? Can technology bring the generations together? So, we decided to find out.

Marketing 119

Marketing Fashion Technology Study 119

Sword and the Script

DECEMBER 22, 2020

According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. PR takes on content and SEO duties. “PR Journalists produce 10+ articles per week.

Survey 174

Survey Marketing B2B Study 174