The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Financial services content is also incredibly complicated. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

PR and Technology 2019 Trends

Solo PR Pro

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication.

How IROs Leverage Digital Technology


In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations.

How Does EMV Impact Financial Services Brands?


Thieves stole more than 500 million financial records in 2014. That’s one financial record for every 14 people on earth. Americans in particular are demanding greater security through EMV chip card technology. This not-so-secret secret has put consumers on edge.

How technology buzzwords are drowning your brand

PR Daily

It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. How are you talking about new technology, PR Daily readers?

Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. Embrace the Technological Future.

The Rise of Mobile Payment: What Financial Institutions Need to Know


credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology.

Compounding Returns: 5 Financial Analogies that Explain Good Content Marketing

Sword and the Script

There are many examples of how this works, but one I stumbled upon recently by a financial advisory firm looks to me to be a good illustration. Here are several financial and investment analogies and the relationship to content marketing.

Report: Less than a third of financial reporters trust press releases

PR Daily

A recent Muck Rack survey of financial journalists. As source credibility continues loom large, especially as communicators battle fake news, financial journalists won’t hold your press release or PR statements in high regard.

Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. it takes a lot more staying power to provide services to the financial services industry and thrive over three to four years. The post Which sectors will be hot or not in technology PR in 2017? “What’s hot for you right now?”

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel


Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.

How technology’s 'Hummingbird Effect' evolves PR strategies

PR Daily

Today’s Technology Innovations. The Economics of Technology Professor Susan Athey has designed a study and measured how networks such as Facebook and network aggregators like Google have impacted the consumption of news. I just finished reading “ How We Got to Now ” and loved the book.

A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

And now, here’s this month’s PR technology summary…. Financial data published on the press release include: Revenue increased 1.6% Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month.

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools.

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Is blockchain for public relations?

Axia PR

Many people associate blockchain solely with financial applications. Others see potential for blockchain technology in nearly all aspects of life. High Tech Financial Services InvestmentBlockchain has received a lot of attention in recent months, especially after the explosive growth of bitcoin and other cryptocurrencies in December.

Build or Buy an Audience? This Startup Just Bought a Media Publication

Sword and the Script

2) To buy a technology that’s hard to replicate or take too long. The editorial component of CQ Roll Call, Hwang said, will complement FiscalNote’s technology.” Marketing advertising audience development content marketing financial communications

Why AI isn’t ready for the spotlight in PR—yet

PR Daily

Is technology alone “good enough” for what communications professionals need now? Like any tool, the technology is limited by the vision, expertise and skill of the person who manages the tool and the job at hand. Measurement PR AI artificial intelligence technology

Fostering Insurtech Success at GILS 2019

Flack's Revenge

Chad Nitschke , Co-Founder and CEO of Bunker (an insurer and technology platform that serves SMBs) contacted and now works with Chubb. When asked about advice for insurtechs, Sean Ringsted of Chubb said: “Have a business proposition, don’t just lead with technology.

How to Use AI to Build a Brand Narrative


Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. AirPR’s new Research Trends TM provides insight into how to build a brand Narrative.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 3) September 15, 2014: Visible Technologies.

My Explorations of Blockchain Technology, One Year In

Where the Fishermen Ain't

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. This was a case of the PR guy suddenly asserting a bit too much control over the technology-and-open-source evangelist.

My Explorations of Blockchain Technology, One Year In

Where the Fishermen Ain't

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. This was a case of the PR guy suddenly asserting a bit too much control over the technology-and-open-source evangelist.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons. Technology Social media Agency Search Report CommunicationsMatch PR Agency Search PR skills Simon Locke Social Media Capabilities

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Merger Talk: How Credit Unions Can Communicate & Safeguard Their Reputations

Reputation Us

That is the question that credit unions (and financial institutions at large) are discreetly asking. If financial institutions decide to come together, communication must be considered in the context of logistics and cultural sensitivities, member nuances and understandings.

Across the Generational Divide: Two Marketers’ Perspectives

PR Expanded

And was narcissism correlated with the exploding use of digital technology? We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more.

5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

PR Expanded

Beginning her career as a Financial Analyst at American Express and before that as a Bond Underwriter at Hanover Insurance Group, Courtney recognized early on the tremendous opportunity social media presented businesses.

Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. In the News Public Relations Social Media Tech Tech PR Technology Definers disinformation Facebook FUD

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Welcome to the Future of Earned Media Communications


Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns. But it wasn’t just about the individual capabilities of the technologies.

How to Get Your Agency Hired in a #PR Expanded World

PR Expanded

A founder of communications agencies and startups, he previously headed communications functions at Prudential Financial, Guest Post Leadership PR 2.0 Technology Public Relations Communication Agencies CommunicationsMatch PR Agency PR Expanded PR Hiring Simon Erskine Locke

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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year).

Dawn of the Intelligently Automated Agency

PR 20/20

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. That being said, releases can be an enormous drain on human and financial resources for large enterprises.

The Future of Marketing: Paul Roetzer

Shift Communications

Imagine what Watson is doing or did on Jeopardy and what it’s doing in healthcare and financial services; apply that to marketing. Technology has changed. Back in September, we attended the FutureM and INBOUND Conferences in Boston.

Here’s a Pitch: Get Tech Savvy, take a PR Briefing

Flack's Revenge

The article made an impression on me, as I read it right after seeing the movie the Big Short , from the Michael Lewis book , which illustrated the consequences of financial illiteracy. I think most would not argue about the central role technology plays in our lives.

September Tech News Round Up

PR in High Definition

Whilst Google signs 18 wind and solar energy deals across the US, Europe and Latin America as reported by the Financial Times. Every morning, the Firefly team creates a roundup of the biggest news stories across the technology space. Blog Hollie Abbott PR PR industry technology

IBM Vision: The Future of AI and Public Relations

Shift Communications

One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. Vice President, Marketing Technology.

7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Every pro has her go-to channel for tracking news developments in technology. Clearly, one of the great advantages of technology is its improvement of collaboration not only in PR, but all industries. Web 2.0

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Could Google News disappear in Europe?

PR in High Definition

Given that Google doesn’t make money from the service, removing it in Europe won’t lead to a financial hit, simply disappointment from users. Blog Charlotte Stoel PR tools Social media Technology

The Faraday Future way: failing to plan is planning to fail

PR in High Definition

Anyone working in the tech space (or who has a healthy interest in consumer technology) will know that this year’s Consumer Electronics Show (CES) has come and gone. Blog PR Industry news Technology Uncategorised World News CES crisis comms Faraday Future PR planning technology

More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And it’s not just the technology we’re excited about. Strategy Technology Marketing Strategy

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