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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. There was even an SEO angle: in its heyday, HARO was a backlink magnet and from high-quality new sites. Case in point?

SEO 135
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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 151
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How AI is Changing the Face of Marketing

Critical Mention

Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Marketing 118
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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” I do have a sense of humor. Onclusive buying spree continues.

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How to Create a Content Marketing Plan

Critical Mention

Fifty-nine percent of B2B marketers say email is their most effective channel for revenue generation ( WordStream ), and over 88% of companies are marketing on social media ( SEO expert ). Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice.

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Top Marketing Trends for 2019

Critical Mention

In a world ruled by technology, simply being aware of marketing trends is not enough. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. SEO goes mobile. Marketing’s funnel is changing.

Trends 108
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6 Reasons to Use Influencer Marketing

Critical Mention

They improve your SEO rankings. This can result in generating high-quality backlinks to your website, which improves your SEO. Backlinks are a crucial component of any SEO strategy. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.