Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news. This usually means explaining how the company’s offering disrupts the financial sector.

Strategy 78

Strategy Privacy Financial Guidelines 78

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Cision

JUNE 30, 2017

The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge. But, we must continue to be a thought leader and driver of this industry transformation, not just a technology and best practices enabler. It can make or break brands.

Communications 0

Communications Publicity Media Measurement 0

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. For investor relations and communications professionals, it is this color and insight that can make or break their company’s reputation in the market.

Software 150

Software Financial Measurement Report 150

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Onclusive is owned by technology investor Symphony Technology Group (STG).

Technology 78

Technology Financial Corporate Reputation 78

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Reputation Management is no Longer The Primary Goal of PR. Herein lies the problem: PR professionals do not have the data nor the technology to accurately attribute value to their PR efforts. Meanwhile, PR only reached $16.5

How To 223

How To Marketing Storytelling Measurement 223

Stephen Waddington

JULY 16, 2021

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Becky Saeger, Board of Directors, E*Trade Financial. “I That’s not really the way to measure PR.

Banking 199

Banking Marketing Measurement Leadership 199

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The company sells services and was using proprietary technology to assist in the delivery of those services. Q3 2022 total revenue grew year-over-year 6.6% to $109 million.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. PR measurement evangelist Mark Weiner passed in December. In remembrance.

Brand 147

Brand Branding Reddit Pitching 147

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Brand 284

Brand Branding Small Business Retail 284

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. Shareholders, investors, financial institutions, etc. However, public relations has such know-how.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks.

SEO 130

SEO Content Marketing Marketing Software 130

PR Conversations

NOVEMBER 22, 2023

Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. They wanted access to reputable information, to build relationships, to hold organisations to account. This formed a complete institutionalised and pragmatic ‘vicious circle’ of practice.

Education 52

Education Reputation Leadership Technology 52

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists.

Media 96

Media Sports Agriculture Pitching 96

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. “The

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story. This roadmap should include an editorial calendar, well-designed personas and content automation technology.

Facebook 0

Facebook Marketing Journalism Creativity 0

PRSay

JANUARY 29, 2018

We have formed strategic, client-agency partnerships that drive performance and build reputations. We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints.

Survey 114

Survey Ethics Leadership Financial 114

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. Technological breakdowns.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Bianchi Biz Blog

APRIL 26, 2021

In the GEM, Daimler comes out on top among the car manufacturers, ranking 13th out of 83 in integrated non-financial reports (I?NFR) NFR) and 29th out of 100 in separate non-financial reports (S?NFR). He has coordinated a cross-media content marketing campaign for an international technology group. BMW ranks 43rd in the S-NFRs.

Automotive 95

Automotive Study Report Transportation 95

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Yes, they can help you add a financial value to your reporting.

Tools 136

Tools Publicity SEO Measurement 136

The Resolution Blog

SEPTEMBER 8, 2015

It enables you to align with Business Goals, measure, identify, and establish ROI in your work. Google is the biggest media publication in the world providing the planning tools, workflow and measurement framework for campaigns. SEO-led PR is your future. And if you don’t seize the opportunity, others will!

SEO 120

SEO Google Engineering Data 120

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth. FY 2019 Achievements.

Television 60

Television Radio Analytics Government 60

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

ImPRessions - Crenshaw Communications

JUNE 12, 2020

One glaring example is the technology sector. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. Starting with startups is a real key to building a more diverse technology sector and community.

Technology 248

Technology Company Enterprise Community 248

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. Reputation as a destination for inspiration. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products.

Media 120

Media Social Media Community Measurement 120

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests.

Conference 66

Conference Crisis Management Survey Big Data 66

David PR Group

JANUARY 14, 2016

he will tell you that such relationships are measurable, achievable, and produce quantifiable benefits for companies. I spoke with him about the most recent study and why this is important for marketers, business owners, and reputation managers alike. These represent some of the most intimate brands in America.

Brand 40

Brand Branding Reputation Financial 40

Critical Mention

AUGUST 16, 2018

By measuring the news sentiment (positive, negative or neutral) around your company, you can continue to use what’s working and make adjustments to what’s not. With media monitoring, managing your brand’s reputation becomes that much easier. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Media 60

Media Software Crisis Analytics 60

NewsWhip

JULY 21, 2020

When financial markets are volatile, there is often a “flight to quality” in investment allocations. Measuring the flight to quality. He was a pioneer in the fields of recommender systems and reputation systems. People move their money into gold or other investments that they perceive to be less risky. James Park.

System 78

System Facebook Twitter Software 78

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Throw in Twitter for good measure.

Reputation 305

Reputation Privacy Data Advertising 305

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Data 60

Data SEO Engineering Strategy 60