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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Identify the “core measures.”

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Why AI isn’t ready for the spotlight in PR—yet

PR Daily

Is technology alone “good enough” for what communications professionals need now? Like any tool, the technology is limited by the vision, expertise and skill of the person who manages the tool and the job at hand. Measurement matters.

TrendKite Reveals PR Attribution: Measure Traffic from Articles Without Links

TrendKite

Today, we're taking PR measurement to a new level with PR Attribution. This is new technology we’ve developed in-house, that allows PR professionals to see all visitors coming to their website from PR articles - regardless of there being a backlink in the article or not. The Pioneering Story of Measuring PR’s Digital Impact. In fact, Forbes and Business Insider are ranked 4 and 5, behind niche green energy pub, Electrek, and financial pub, Seeking Alpha.

Analyzing “results” from a communications performance measurement conference

PR Conversations

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Specifically, strategic objectives and performance indicators need to be developed before determining what measurement tools should be used.

Analyzing “results” from a communications performance measurement conference

PR Conversations

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Specifically, strategic objectives and performance indicators need to be developed before determining what measurement tools should be used.

Investor Relations: Your Earnings Are Out, Now What?

Onclusive

Three essentials of measuring your financial earnings news and developing the right message. For investor relations and communications professionals, it is this color and insight that can make or break their company’s reputation in the market.

Boeing axes a top exec, REI takes a pass on Black Friday, and why it’s time to start using AI

PR Daily

MEASURED THOUGHTS. The technology is ready to scale and has immediate applications for many of your current tasks. If your chief is increasing your profits at the expense of your culture and reputation, it’s time for a change.

Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Becky Saeger, Board of Directors, E*Trade Financial. “I

Intimate Brands Explained

David PR Group

he will tell you that such relationships are measurable, achievable, and produce quantifiable benefits for companies. I spoke with him about the most recent study and why this is important for marketers, business owners, and reputation managers alike.

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How to Spearhead The Convergence of PR And Marketing

Cision

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Reputation Management is no Longer The Primary Goal of PR. Last year, paid advertising surpassed $500 billion , owned media technology represented a $32 billion market.

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Competitor in crisis? Here’s how to avoid guilt by association

PR Daily

A new survey, conducted by Aspiration , shows that one company’s PR crisis can damage the reputations of its competitors. It found that Wells Fargo is the least trusted bank, with 44 percent of Americans trusting it less than other financial institutions.

Five Ways Social Media Makes your Planning Process More Strategic

PRSay

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience.

Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings.

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Why it’s Important to Monitor Trending Topics

Critical Mention

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology.

Dogs drive online engagement for UPS, Girl Scouts offer cookies with a message, and Facebook defends stance on political ads

PR Daily

Though UPS did not create the social media profiles, the organization has reaped the benefits of boosted brand reputation. Leading with a purpose that makes sense to your brand image can not only give it a reputational boost, but also increase engagement—along with sales.

Surveying the Past, Present and Future of PR

PRSay

We have formed strategic, client-agency partnerships that drive performance and build reputations. This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.

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Marketing health care in a time of uncertainty

PR Daily

Whether Obamacare is repealed, replaced or revised, it’s safe to assume any health care law will continue to advance two trends: Consumers will shoulder an increasing financial burden for their portion of health care costs (primarily as the result of high-deductible health plans).

Why We’re Looking Forward to PRSA’s Conference This October

Critical Mention

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

Not only is she a regular contributor to her blog, Spin Sucks , but she has also authored a highly acclaimed book, Spin Sucks: Communication and Reputation Management in the Digital Age. She has written on everything from from PR measurement to effectively using social media and developed and popularized the PESO model of integrated communications (paid, search, earned and owned media). A social media maven, he is a master of social media strategy and cloud and mobile technology.

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MGM data breach affects 10.6M, L Brands chief to resign with Victoria’s Secret sale, and Twitter tests fake-news warnings

PR Daily

It maintained that the exposed information didn’t contain passwords or financial details, such as credit card numbers. The crisis adds to MGM’s struggling reputation management efforts. MEASURED THOUGHTS.

Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

MEASURED THOUGHTS. CEO departures in 2019, according to Challenger, more than at the same point in 2008 when the economy was embroiled in the financial crisis. Also: FTC sues Match.com over deceptive marketing, Norwegian Cruise Line ditches plastic bottles, Marshall’s (finally!)

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PRSA strategic plan calls for beefed-up professional development

PR Daily

As demands have surged for social media expertise, measurement skills, branding and reputation management, PRSA is expanding its role as a center for professional growth. RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC. ].

#SMWChicago Recaps: Social Intelligence, Evolving Media & More

Cision

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. Reputation as a destination for inspiration. There is size to their audience; they do have a financial force; and lastly, there is diversity to diversity. .

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My choices between being a ‘Digital Dinosaur’ or a ‘Digital Competent’

The Resolution Blog

It enables you to align with Business Goals, measure, identify, and establish ROI in your work. Google is the biggest media publication in the world providing the planning tools, workflow and measurement framework for campaigns.

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Overwhelmed PR Pro – How Media Monitoring Can Help

Critical Mention

By measuring the news sentiment (positive, negative or neutral) around your company, you can continue to use what’s working and make adjustments to what’s not. With media monitoring, managing your brand’s reputation becomes that much easier.

55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key. Yes, they can help you add a financial value to your reporting.

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Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services.

Jeep nets Super Bowl ad favor, Victoria’s Secret accused of toxic culture, and Corona Extra clams up amid the coronavirus storm

PR Daily

Instead, consumers will ask why changes took so long and whether the new direction is sincere—or simply a move to evade a hit to your reputation. MEASURED THOUGHTS. These elements can be as crucial to reputation management as your crisis messaging.

How to Leverage Facebook in Your B2B Public Relations

B2B PR Sense

Facebook has reached a point of name recognition, technological prowess, and user loyalty that rivals major tech players like Google and Apple. For instance, if you’re a technology brand, you want to show that you’re at the forefront of the digital era. If you’re a financial institution, you want to create a sense of trust right off the bat. Consider the following: Working hard to bring innovation and technology to life for the modern business.

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Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Why you should care: How employees talk to each other and the outside world is a crucial piece of your organization’s reputation. MEASURED THOUGHTS.

How PR Pros Can Be More Data Driven

Critical Mention

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? The world of PR is changing faster than ever, and there’s a constant pressure to keep pace.

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Starbucks’ Howard Schultz announces retirement

PR Daily

Schultz has been a pioneer in setting and maintaining a culture of social responsibility — both environmentally and socially — while being able to maintain financial performance," Tim Hubbard, a management professor at the University of Notre Dame's Mendoza College of Business, said in an email.

Copyright Compliance for PR Professionals: The Basics

Critical Mention

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Look to technology to understand why. Many have paid financial penalties. As PR pros, our jobs revolve around content.

Film 78

Copyright Compliance for PR Professionals: The Basics

Critical Mention

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Look to technology to understand why. Many have paid financial penalties. As PR pros, our jobs revolve around content.

Film 78

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. Learn their approach to strategy, operations, measurement, staffing and more. Digital multimedia has evolved yet again.

Your audience with the public

Stephen Waddington

The result is pointless at best and a reputational issue at worst. Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. They are using it to build relationships and reputation.

Delta, FedEx seek to strike a balance on NRA backlash

PR Daily

He echoed a growing number of conservatives who opposed the measure over the weekend. Efforts to stay neutral in the heightened national gun debate are landing national corporations in uncharted waters.

Chats with Chip: Terry Flannery and University Marketing

Media Bullseye

Terry admits, however, that measuring this content across the many channels of a university can be difficult. The tools are different for different parts of the content for measuring. Chip Griffin: You mentioned measurement which is something near and dear to my heart.

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Cloudfare dumps 8chan, Walmart won’t bend on guns, and how traditional media leads for decision-makers

PR Daily

The technology company, which provides security websites including the forum 8chan, has ceased to serve the platform, where multiple shooters have bragged about their planned exploits.